why imagination in link earning is more important than link building knowledge by yiğit konur |...

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Page 1: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

B u

au

n ă

z i

Page 2: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 3: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 4: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 5: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

Creative

Page 6: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

Why Imagination in Link Earning is

More Important than Link Building Knowledge

Page 7: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 8: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

Link Earning

Page 9: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

?

Page 10: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 11: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

Link Building

Page 12: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 13: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

Link Building

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Link Earning

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Page 16: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

Let’s get work!

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SEO is not dead

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Links help to rank

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Links help to rankTODAY

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Links will help to rankIN FUTURE

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BECAUSE

Page 22: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

Google started to mine linksFROM 1998

Page 23: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 24: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

This is what makesGoogle is Google

Page 25: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 26: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

We can’t imagine webwithout links

Page 27: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 28: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

Links will remain

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Signals will be changed

Page 30: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

Current (Estimated) Signals

Page 31: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

Much more signalswill come

Page 32: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 33: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

We will never know exactlyhow it is calculated

Page 34: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

But we know what to-do

Page 35: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

and not to do as well

Page 36: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 37: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

things to avoid

Page 38: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

things to avoid

Page 39: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

Lesson 1: Stay away from things scalable

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Scalable

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Scalable = Easy to Repeat

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Easy to Repeat = Easy to Copy

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Easy to Copy = Low Quality

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Page 45: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 46: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 47: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 48: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 49: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 50: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

Lesson 2: Old school trick don’t work anymore

Page 51: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 52: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 53: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 54: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 55: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 56: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 57: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 58: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 59: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 60: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 61: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

10 YEARS?

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Page 63: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 64: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 65: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

Lesson 3: Don’t play with Google

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Page 67: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
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Frequency: 24 Days(according to 2014 data)

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Google is more intelligent than ever

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Page 74: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 75: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
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Page 81: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 82: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

Correlation is not causation

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Page 84: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 85: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 86: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 87: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 88: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

Google is more intelligent than ever

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If you can’t beat them

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If you can’t beat themjust join them

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Page 92: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 93: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

Let’s get some links

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Page 95: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

7 Habits of

Highly Effective

Link Builders

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7 Habits of

Highly Effective

Link Builders

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7 Habits of

Highly Effective

Link Earners

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1. Be Awesome Stalker

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1. Be Awesome Stalker

even works for Romanian Dentists

Page 100: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

1. Be Awesome Stalker

even works for Romanian Dentists

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2. Be Entertaining

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boring stuff, is not it?

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they made something interesting?!

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3. Be Unique

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Google is good at building links

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4. Be Generous

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You don’t need to spend money

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You don’t need to spend moneyif you have good friends

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5. Be Social

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6. Be Supporter

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7. Be Listener

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Still many things to do…

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Bonus: Always thinking outside of the box

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Page 159: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015
Page 160: Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015

That’s all I want to say!

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Slide #161

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Teşekkürler

Mulţumesc Bucuresti! @yigitkonur

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