lindt & sprungli, switzerland

GMT PRESENTATION

LINDT COMPANY Team: Spartons

Mrurnalini Mahendra yadav

Vineeta Sambchidambar Bharani dharan Abhishek

Overview

Lindt & Sprungli Major competitors Marketing Strategy Branding strategy Promotional strategy

Company Overview

Founded : 1845 Founder(s) : David Sprungli- Schwarz

Rudolf Sprungli- Ammann

Head quarters : kilchberg, switzerland CEO &Chairman: Ernst Tanner Industry : confectionery Employees : 7712

Company History

Estd in 1845 by David sprungli and his

son Rudolf sprungli. Company started as an artisanal sugar

bakery and transformed itself into in innovative chocolate maker in 1892.

In 1994 the structure was redesigned and a kilchberg based holding company was formed.

Products

Lindor Golden bunny Confectionaries Block chocolates

Subsidiaries of Lindt

Lindt & Sprüngli SA (France) Lindt & Sprüngli SpA (Italy) Lindt & Sprüngli (Austria) Ghirardelli Chocolate Company (U.S.;

98%) Lindt & Sprüngli (UK) Ltd. Lindt & Sprüngli (Canada) Inc. Lindt & Sprüngli (Asia-Pacific) Ltd. (Hong

Kong) Lindt & Sprüngli (Australia) Pty. Ltd

Worldwide Operations

Australia Asia Europe North America

Major competitors

Barrey callebaut -Zurich Godiva chocolatier -USA Nestle -Switzerland

Growth rate of Lindt

Market Value

Market capital 1479 CHF million(INR: 64484Mn) Sales Revenue 2937.3 CHF million(INR:128066Mn) Operating income 294.7 CHF million(INR: 12848Mn) Net income 261.5 CHF million(INR: 9439Mn) Total assets 2409.9 CHF

million(INR:105071Mn)

Market communication

Packaging Seasonal confectionaries Offerings Online services

Business Strategy

Branding Strategy- creating premium distinction

- international expansion Promotional Strategy Price and Quality

Enjoy the Chocolate!