limassol branding project

P e t e r E c o n o m i d e s

peter@felixbni.com+306947379967 (m)+302104110825 (o)@petereconomides

www.felixbni.com

Presentation of the Limassol Branding Project

Four Seasons HotelLimassol7 July 2011

the world’s first interactive destination

branding project ...

... for the best destination in the

mediterranean

this is everyone’s project

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what is a brand?

$500

$800

“Thereʼs little need to disguise our burning passion for all things Leica. Whatʼs good enough for Henri Cartier Bresson is certainly good enough for us too.”

"They are made in the same factory.They have the same sensor, lens, LCD, housing material, embedded software, battery, and battery charger. Both take identical pictures. Yet, the Leica is often described as taking warmer, smoother, somehow better pictures than the Lumix, which would be amazing given the technology is identical."

www.gizmodo.com

A brand is nothing more than a set of impressions that lives in consumers’ minds

A powerful brand is a set of powerful,consistent and believable impressions

(SHARE OF MIND)

The best brands are protagonists.They represent the category.

“It should be the ambition of every brandto be the protagonist of its category”

Scott Bedbury

What’s the Coca-Cola of cigarettes?The Marlboro of vodka?

The Absolut of sports shoes?The Nike of coffee shops?

The Starbucks of small city cars?The Smart of internet search engines?

The Google of computers?The Apple of Mediterranean cities?

LIMASSOL

Establish Limassol as the topdestination city in the Mediterranean

internal and external tourismresidenceculture

conventionsbusinessfinancial

investment

good for Limassolgood for Cyprus

What is the first word that comes to mind when you think about Limassol?

SEA

RELATIONSHIP BETWEENTHE PEOPLE AND

THE CITY AND THE SEA

24 kilometres

1 ki

lom

etre

A CITY OF MIXED NEIGHBOURHOODS

TouristResidentialCommercialBusinessEducational

“Limassol is like a string of pearls”

“I swim everyday, summer and winter”

“I get off the highway early - just to see the sea.”

“I cycle along the beachfront to work.”

“I bought this property because of the view it has of the sea.”

“The day that Limassol turned to face the sea the city smiled.And the sea smiled back.”

eureka!

OPENHORIZON

IMAGINATIONACCEPTANCEEXTROVERTENERGETICMOVEMENTDYNAMIC

OUTWARD LOOKINGMAKES YOU SMILE

IMPACTOF 1974

FRIENDLYWELCOMINGEXOKARDIA

NO GHETTO

DIVERSE AND COSMOPOLITAN

IMPACTOF 1974

SURVIVALENTREPENEURIAL

COMMERCIAL CULTUREPRIDE AND SELF-RESPECT

YES I CAN!

WINE FESTIVALCARNIVALNIGHT LIFE

°§∂¡∆π

EXTROVERT

WORKHARD

PLAYHARD

AMBITIOUS

APPROVAL

PROUD OF THE CITY LACK OF CIVIC

RESPONSIBILITY

GARBAGEILLEGAL PARKING

DRAG RACING

the best kept secret in Cyprus

SEARELATIONSHIP WITH THE SEA

WELCOMING / EXOKARDIANO GHETTOS

DIVERSE AND COSMOPOLITANCOMMERCIAL

GLENTIWORK HARD PLAY HARD

AMBITIOUSOPTIMISTIC

PROUD OF THE CITYNO CIVIC RESPONSIBILITY

THE LANDMARK ISSUESHIPPING

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Like thison facebook!

http://www.facebook.com/Limassolbrand

See youon twitter!

Like thison facebook!

@limassolbrand

t is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of

IntroductionThe ProjectWho is involvedSponsorsPartnersAbout UsContact

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www.limassolbranding.com

t is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of

IntroductionThe ProjectWho is involvedSponsorsPartnersAbout UsContact

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JOIN THECONVERSATION

www.limassolbranding.com

http://gallery.me.com/koobootoo

http://gallery.me.com/koobootoo

the world’s first interactive destination

branding project ...

... for the best destination in the

mediterranean

this is everyone’s project

facebooktwitterblogs

online forumlive meetings

Share todayShape tomorrow

JOIN THECONVERSATION