ligna presentation for u.s....

LIGNA Presentation

for U.S. Exhibitors

March 3, 2015www.ligna.de/en

Wood Machinery Manufacturers of America

Fred Stringfellow, Executive Director

LIGNA Presentation for U.S. Exhibitors - March 3, 2015

WMMA history at LIGNA

General services provided

Forms required (co-exhibitor, etc.)

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Contents and Outline of Online Business Service (OBS)

Operations & LogisticsRobin Estey, Director of Operations

OBS online ordering system

Your OBS login details will be sent to you via courier and will include your Order Number and Password.

Go to: www.obs.messe.de>Go to left side of screen

under „You have a user code“ >Enter your Order Number and Password

If you do not have your login details, contact the OBS team at obs@messe.de or phone +49-511-89-37000

LIGNA Presentation for U.S. Exhibitors - March 3, 2015

OBS online ordering system

www.obs.messe.de

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OBS – Welcome Screen

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OBS – Services Tab (left menu)

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OBS – Services Tab

Invitation services & tickets Complimentary Tickets Exhibitor Passes Parking Permits Congress Card (public transport)

Highlighting your company (ECMS) Company & Product Information

link to ECMS for your free company and product listings)

LIGNA Presentation for U.S. Exhibitors - March 3, 2015

Exhibitor-Content-Management-System (ECMS)

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Exhibitor-Content-Management-System (ECMS)

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ECMS Manual

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1. Stand construction services- order modular stands

2. Fittings for your tradeshow stand- Floor coverings & rental furniture

3. Technical services and logistics- Electricity- Water supply- Internet connections- Logistics/forwarding services

4. General services- Stand cleaning; waste disposal; temporary staff; stand security; plants

5. Accommodation- Request hotel & private accommodations

6. Catering- Food and beverage service; rented tableware

LIGNA Presentation for U.S. Exhibitors - March 3, 2015

OBS – Services Tab (continued)

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Ms. Melissa MayInternational Sales ManagerAgility Fairs & EventsTel.: 714-617-6675Fax: 941-484-1017mmay@agilitylogistics.com

Freight Forwarders - U.S. Offices

LIGNA Presentation for U.S. Exhibitors - March 3, 2015

Ms. Cheryl GajewskiManager – Fairs & Exhibitions ServiceSchenker, Inc. - Chicago BranchTel.: 800-666-1714Fax: 847-954-4943cheryl.gajewski@dbschenker.com

Mr. Jerry Nance International Operations ManagerKN Expo & Event LogisticsTel.: 404-675-2916Fax: 404-601-7857jerry.nance@kuehne-nagel.com

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Accommodations

LIGNA Presentation for U.S. Exhibitors - March 3, 2015

Hotel Reservations Portal:http://www.visit-hannover.com/en/Hotelreservation/Ligna-Hotels-online-booking

Ms. Carol BrodskyTTI TravelTel. (866) 674-3476info@ttitravel.netwww.traveltradeint.com

For private rooms and apartments:

Ms. Heike NeumannFair Accommodation Office NeumannTel. +49 5127 909754neumann-harsum@t-online.dewww.messezimmervermittlung-hannover.de/Info_e.html

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Contents and Outline of the Marketing Guidewww.ligna.de/en/marketing

Marketing & Advertising OpportunitiesNoel Hoekstra, Director of Sales

Plan for Success at LIGNA 2015!

LIGNA Presentation for U.S. Exhibitors - March 3, 2015

The four pillars of our marketing program are:

1) Invitation services & tickets Invite customers to LIGNA free of charge

2) Contact Management Convenient ways to make contact with visitors,

including matchmaking services

3) Supporting advertising & sponsoring Generate interest in your booth through

advertising and sponsorship opportunities

4) Press services Organize press conferences Make press releases available online and onsite

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NOTE: There are various deadlines for these services ranging from 4/8/15 to 5/15/15

eTickets (registration required)

Paper tickets (registration required)

Invitation management for eTicket

campaigns

Invitation card

Visitor guide

Mailing stickers or

Posters

Online banners

Invitation services & tickets

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Contact management

LIGNA Presentation for U.S. Exhibitors - March 3, 2015

Exhibitor and product search

Company profile

Product profiles (using ECMS)

Exhibitor videos

E-mail campaigns & lead generation

Match & Meet or

Visitor data

Lead management via AddLeads

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Print Advertising Ads in the directory of exhibitors

Logo and QR code in directory ofexhibitors

Ads in the Ebi printouts (Electronic Visitor Information System)

Outdoor advertising: - Boards- Advertising towers- Mega skywalk banners- Three-sided poster stands- Big banner- Promotions (custom-made)

Supporting advertising & sponsoring

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Supporting advertising & sponsoring (cont.)

LIGNA Presentation for U.S. Exhibitors - March 3, 2015

Online Advertising

Website ads: Superbanner

Website ads: Billboard ad

Website ads: Medium rectangle

Ads on website and in apps: Logo in

interactive hall plan

Mobile ads: Banner in app

Ads in the visitor e-newsletter

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Supporting advertising & sponsoring (cont.)

LIGNA Presentation for U.S. Exhibitors - March 3, 2015

Sponsorships Coffee-to-go & soft drink cups

Evening reception for media & PR reps

Lanyards for journalists

Shuttle buses for journalists

Workstations for journalists

Catering – snacks for journalists

LIGNA Forestry Evening

LIGNA Exhibitors‘ Evening

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Press Services

LIGNA Presentation for U.S. Exhibitors - March 3, 2015

Media consulting and media presence Press conferences

Streaming media/video production

Online press info boxes

Press info boxes (onsite)

Trend spots

Exhibitor PR contacts

Important media addresses

„Hot Topics“ newsletter

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U.S. Foreign & Commercial Service

LIGNA Presentation for U.S. Exhibitors - March 3, 2015

Contact exhibitors prior to the show to ask for special needs

Promote the U.S. company & products on the Commercial Service website

Outreach marketing campaign on behalf of the U.S. exhibitors

Representative from the Commercial Section will be available at LIGNA

Provide market information

VAT refund information if needed

Useful information on EU Standards and CE Marking if needed

Visit the website at: http://www.trade.gov/cs/services.asp

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Other Important Tips

LIGNA Presentation for U.S. Exhibitors - March 3, 2015

Remember to order your “Congress Card” on OBS for local transportation

Join the LIGNA Group on LinkedIn at: https://www.linkedin.com/groups?home=&gid=2197819&trk=anet_ug_hm

There will also be a LIGNA mobile app about 4 weeks before the show (Apple and Android), available for download in the app stores

Be sure to download theMarketing Guide at:www.ligna.de/en/marketing

Check deadlines for all of themarketing program items sothat you don’t miss anyopportunities!

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Your Contacts for LIGNA

LIGNA Presentation for U.S. Exhibitors - March 3, 2015

Robin EsteyHannover Fairs USADirector of OperationsT (609) 945-1936restey@hfusa.com

Noel HoekstraHannover Fairs USADirector of SalesT (773) 796-4250 x247nhoekstra@hfusa.com

Fred StringfellowExecutive DirectorWMMAT (443) 640-052 x102 fred@wmma.org

Bettina CapurroCommercial SpecialistU. S. Commercial ServiceT +49 89 288 8751 Bettina.Capurro@trade.gov

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Q&A: If you have questions, please address them to one of our panelists.Questions can be entered under the Chat box or Q&A on the lowerright-hand side of your screen. Or contact us after the webinar at:

LIGNA Presentation

for U.S. Exhibitors

Thank you for attending!

March 3, 2015www.ligna.de/en