ligna presentation for u.s....
TRANSCRIPT
LIGNA Presentation
for U.S. Exhibitors
March 3, 2015www.ligna.de/en
Wood Machinery Manufacturers of America
Fred Stringfellow, Executive Director
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
WMMA history at LIGNA
General services provided
Forms required (co-exhibitor, etc.)
2
Contents and Outline of Online Business Service (OBS)
Operations & LogisticsRobin Estey, Director of Operations
OBS online ordering system
Your OBS login details will be sent to you via courier and will include your Order Number and Password.
Go to: www.obs.messe.de>Go to left side of screen
under „You have a user code“ >Enter your Order Number and Password
If you do not have your login details, contact the OBS team at [email protected] or phone +49-511-89-37000
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
OBS online ordering system
www.obs.messe.de
LIGNA Presentation for U.S. Exhibitors - March 3, 2015 5
OBS – Welcome Screen
LIGNA Presentation for U.S. Exhibitors - March 3, 2015 6
OBS – Services Tab (left menu)
LIGNA Presentation for U.S. Exhibitors - March 3, 20157
OBS – Services Tab
Invitation services & tickets Complimentary Tickets Exhibitor Passes Parking Permits Congress Card (public transport)
Highlighting your company (ECMS) Company & Product Information
link to ECMS for your free company and product listings)
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Exhibitor-Content-Management-System (ECMS)
LIGNA Presentation for U.S. Exhibitors - March 3, 2015 9
Exhibitor-Content-Management-System (ECMS)
LIGNA Presentation for U.S. Exhibitors - March 3, 2015 10
ECMS Manual
LIGNA Presentation for U.S. Exhibitors - March 3, 2015 11
1. Stand construction services- order modular stands
2. Fittings for your tradeshow stand- Floor coverings & rental furniture
3. Technical services and logistics- Electricity- Water supply- Internet connections- Logistics/forwarding services
4. General services- Stand cleaning; waste disposal; temporary staff; stand security; plants
5. Accommodation- Request hotel & private accommodations
6. Catering- Food and beverage service; rented tableware
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
OBS – Services Tab (continued)
12
Ms. Melissa MayInternational Sales ManagerAgility Fairs & EventsTel.: 714-617-6675Fax: [email protected]
Freight Forwarders - U.S. Offices
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Ms. Cheryl GajewskiManager – Fairs & Exhibitions ServiceSchenker, Inc. - Chicago BranchTel.: 800-666-1714Fax: [email protected]
Mr. Jerry Nance International Operations ManagerKN Expo & Event LogisticsTel.: 404-675-2916Fax: [email protected]
13
Accommodations
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Hotel Reservations Portal:http://www.visit-hannover.com/en/Hotelreservation/Ligna-Hotels-online-booking
Ms. Carol BrodskyTTI TravelTel. (866) [email protected]
For private rooms and apartments:
Ms. Heike NeumannFair Accommodation Office NeumannTel. +49 5127 909754neumann-harsum@t-online.dewww.messezimmervermittlung-hannover.de/Info_e.html
14
Contents and Outline of the Marketing Guidewww.ligna.de/en/marketing
Marketing & Advertising OpportunitiesNoel Hoekstra, Director of Sales
Plan for Success at LIGNA 2015!
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
The four pillars of our marketing program are:
1) Invitation services & tickets Invite customers to LIGNA free of charge
2) Contact Management Convenient ways to make contact with visitors,
including matchmaking services
3) Supporting advertising & sponsoring Generate interest in your booth through
advertising and sponsorship opportunities
4) Press services Organize press conferences Make press releases available online and onsite
16
NOTE: There are various deadlines for these services ranging from 4/8/15 to 5/15/15
eTickets (registration required)
Paper tickets (registration required)
Invitation management for eTicket
campaigns
Invitation card
Visitor guide
Mailing stickers or
Posters
Online banners
Invitation services & tickets
LIGNA Presentation for U.S. Exhibitors - March 3, 2015 17
Contact management
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Exhibitor and product search
Company profile
Product profiles (using ECMS)
Exhibitor videos
E-mail campaigns & lead generation
Match & Meet or
Visitor data
Lead management via AddLeads
18
Print Advertising Ads in the directory of exhibitors
Logo and QR code in directory ofexhibitors
Ads in the Ebi printouts (Electronic Visitor Information System)
Outdoor advertising: - Boards- Advertising towers- Mega skywalk banners- Three-sided poster stands- Big banner- Promotions (custom-made)
Supporting advertising & sponsoring
LIGNA Presentation for U.S. Exhibitors - March 3, 2015 19
Supporting advertising & sponsoring (cont.)
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Online Advertising
Website ads: Superbanner
Website ads: Billboard ad
Website ads: Medium rectangle
Ads on website and in apps: Logo in
interactive hall plan
Mobile ads: Banner in app
Ads in the visitor e-newsletter
20
Supporting advertising & sponsoring (cont.)
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Sponsorships Coffee-to-go & soft drink cups
Evening reception for media & PR reps
Lanyards for journalists
Shuttle buses for journalists
Workstations for journalists
Catering – snacks for journalists
LIGNA Forestry Evening
LIGNA Exhibitors‘ Evening
21
Press Services
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Media consulting and media presence Press conferences
Streaming media/video production
Online press info boxes
Press info boxes (onsite)
Trend spots
Exhibitor PR contacts
Important media addresses
„Hot Topics“ newsletter
22
LIGNA Presentation for U.S. Exhibitors - March 3, 201523
U.S. Foreign & Commercial Service
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Contact exhibitors prior to the show to ask for special needs
Promote the U.S. company & products on the Commercial Service website
Outreach marketing campaign on behalf of the U.S. exhibitors
Representative from the Commercial Section will be available at LIGNA
Provide market information
VAT refund information if needed
Useful information on EU Standards and CE Marking if needed
Visit the website at: http://www.trade.gov/cs/services.asp
24
Other Important Tips
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Remember to order your “Congress Card” on OBS for local transportation
Join the LIGNA Group on LinkedIn at: https://www.linkedin.com/groups?home=&gid=2197819&trk=anet_ug_hm
There will also be a LIGNA mobile app about 4 weeks before the show (Apple and Android), available for download in the app stores
Be sure to download theMarketing Guide at:www.ligna.de/en/marketing
Check deadlines for all of themarketing program items sothat you don’t miss anyopportunities!
25
Your Contacts for LIGNA
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Robin EsteyHannover Fairs USADirector of OperationsT (609) [email protected]
Noel HoekstraHannover Fairs USADirector of SalesT (773) 796-4250 [email protected]
Fred StringfellowExecutive DirectorWMMAT (443) 640-052 x102 [email protected]
Bettina CapurroCommercial SpecialistU. S. Commercial ServiceT +49 89 288 8751 [email protected]
26
Q&A: If you have questions, please address them to one of our panelists.Questions can be entered under the Chat box or Q&A on the lowerright-hand side of your screen. Or contact us after the webinar at:
LIGNA Presentation
for U.S. Exhibitors
Thank you for attending!
March 3, 2015www.ligna.de/en