libratone, tommy andersen
Post on 12-Nov-2014
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Chapter 1:
How to go from 3M to
100M DKK in 3 years!
2010 2011 2012
THIS IS THE STORY
OF A BUSINESS ADVENTURE IN THE MAKING
2010 2011 2012
Chapter 1:
How to go from 3M to
100M DKK in 3 years!
Chapter 2:
How we turn 3
megatrends
into a business
adventure
THIS IS THE STORY
OF A BUSINESS ADVENTURE IN THE MAKING
2010 2011 2012
Chapter 1:
How to go from 3M to
100M DKK in 3 years!
Chapter 3:
Partnering with Apple
Chapter 2:
THIS IS THE STORY
OF A BUSINESS ADVENTURE IN THE MAKING
How we turn 3
megatrends
into a business
adventure
BUT: BEFORE THE STORY BEGINS
YOU SHOULD MEET THE MAIN CHARACTERS
LIBRATONE LOUNGE - Music
Center
LIBRATONE LOUNGE – HDTV
addition
LIBRATONE LIVE – Portable Player
LIBRATONE LIVE – Design Icon
LESS THAN 3 YEARS
AGO…
DEC09 FEB 10
LIBRATONE IS FOUNDED
DEC09 FEB 10 JAN10
MEETING INVESTORS IN SILICON
VALLEY
DEC09 FEB 10 JAN10 FEB10
PRODUCT DEVELOPMENT STARTS
… FROM A BLANK SHEET OF PAPER
DEC09 FEB 10 JAN10 SEP10 FEB10
1ST SEP GOOGLE: 50 HITS
DEC09 FEB 10 JAN10 SEP10 FEB10
1ST SEP GOOGLE: 50 HITS
1ST SEP IFA STARTS
– LIBRATONE BEAT LAUNCHED
DEC09 FEB 10 JAN10 SEP10 FEB10
1ST SEP GOOGLE: 50 HITS
4TH SEP AFTER 4 DAYS ON IFA:
GOOGLE: 300.000 HITS
1ST SEP IFA STARTS
– LIBRATONE BEAT LAUNCHED
DEC09 FEB 10 JAN10 SEP10 DEC10 FEB10
LIBRATONE R&D FOCUS ON AIRPLAY
APPLE INTRODUCES AIRPLAY
DEC09 FEB 10 JAN10 SEP10 DEC10 FEB10
LIBRATONE R&D FOCUS ON AIRPLAY
APPLE INTRODUCES AIRPLAY
LIBRATONE ON APPLE ONLINE IN EU
DEC09 FEB 10 JAN10 SEP10 DEC10 FEB10
LIBRATONE R&D FOCUS ON AIRPLAY
APPLE INTRODUCES AIRPLAY
SEED CAPITAL INVESTS IN LIBRATONE
LIBRATONE ON APPLE ONLINE IN EU
DEC09 FEB 10 JAN10 SEP10 DEC10 FEB11 FEB10
LIVE & LOUNGE DEVELOPMENT
STARTS
DEC09 FEB 10 JAN10 SEP10 DEC10 FEB11 MAR11 FEB10
KARL LAGERFELD BUYS 5 BEATS IN
PARIS
DEC09 FEB 10 JAN10 SEP10 DEC10 FEB11 MAR11 FEB10 MAY11
APPLE APPROVES LIBRATONE
FOR THE US MARKET
DEC09 FEB 10 JAN10 SEP10 DEC10 FEB11 MAR11 SEP11 FEB10 MAY11
IFA (AGAIN) 2 NEW AIRPLAY
PRODUCTS
AS 3rd & 4th IN THE WORLD
DEC09 FEB 10 JAN10 SEP10 DEC10 FEB11 MAR11 SEP11 FEB10 MAY11 OCT11
10.000 RECORD SALES OF
SPEAKERS IN 2 MONTHS
DEC09 FEB 10 JAN10 SEP10 DEC10 FEB11 MAR11 SEP11 FEB10 MAY11 OCT11 DEC11
ROLLING STONES MAGAZINE:
FRONTPAGE OF CHRISTMAS GIFT GUIDE
DEC09 FEB 10 JAN10 SEP10 DEC10 FEB11 MAR11 SEP11 JAN12 FEB10 MAY11 OCT11 DEC11
2 OF 4 ACOUSTIC PATENTS GRANTED
DEC09 FEB 10 JAN10 SEP10 DEC10 FEB11 MAR11 SEP11 JAN12 FEB10 MAY11 OCT11 DEC11 FEB12
#1 BEST SELLING AIRPLAY SPEAKER
SEED CAPITAL RE-INVESTS HEAVILY
IN APPLE ONLINE
STORE
DEC09 FEB 10 JAN10 SEP10 DEC10 FEB11 MAR11 SEP11 JAN12 MAY12 FEB10 MAY11 OCT11 DEC11 FEB12
LET’S TAKE A LOOK AT THE
LIBRATONE WORLD MAP
CHAPTER 2:
HOW WE TURN 3 MEGATRENDS INTO
A BUSINESS ADVENTURE
CHAPTER 3:
PARTNERING WITH APPLE
WHY IS APPLE THE
PARTNER OF CHOICE
FOR LIBRATONE +
+ 1. BRAND POWER
+ 2. WORLD-WIDE RETAIL STORE NETWORK
1. BRAND POWER
+ 2. WORLD-WIDE RETAIL STORE NETWORK
1. BRAND POWER
3. WIRELESS AUDIO PROTOCOL
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