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Tommy Wahyudi. Indonesian Operators Popularity in WWW. Table Of Contents. Measuring Popularity Measuring Popularity Using Google Measuring Popularity Using Alexa Measuring Popularity Using Wikipedia Wrap Up : Google Vs Alexa Conclusion Recommendation. MEASURING POPULARITY. - PowerPoint PPT PresentationTRANSCRIPT
Tommy Wahyudi
Indonesian Operators Popularity in WWWIndonesian Operators Popularity in WWW
Table Of ContentsMeasuring PopularityMeasuring Popularity Using GoogleMeasuring Popularity Using AlexaMeasuring Popularity Using WikipediaWrap Up : Google Vs AlexaConclusion Recommendation
MEASURING POPULARITY
How to Measure PopularityMarket Survey ?Research Company ?Subscribers number ?
Introducing new method…
Search Engine
ToolsGoogle (www.google.com)
Google TrendsGoogle Search Engine
Alexa (www.alexa.com)
Wikipedia (www.wikepedia.com)
Who to measure ?Telecommunication Companies :
Telkomsel (www.telkomsel.com)Indosat (www.indosat.co.id)XL (www.xl.co.id)Telkom Flexi (www.telkomflexi.com)Fren (www.mobile-8.com)Esia (www.myesia.com)Three (www.three.co.id)NTS (www.nts.co.id)Smart (www.smart-telecom.co.id)
MEASURING POPULARITY USING GOOGLE
Google Web Address
http://www.google.comWe use this address to search the number of article available in Google search engine database
http:// trends.google.comWe use this address to search the trend of certain keywords. Each time a user search for a keyword / term then Google will increase search quantity to one for the keyword / term. The comparison can be done by just entering the keyword to compare separated by comma, example : cdma, gsm. This input will compare the number of user who search using keyword cdma with number of user who search using keyword gsm
Google is number one search engine according to many surveys. Google offers simplicity yet speed and accurate search.
Google Trend (GSM vs CDMA)
People Search about CDMA
more than GSM
Google Trend (GSM Operators)
3 Launch (1st quarter, 2007)
XL aggressively
campaign new tariff
Telkomsel and
Indosat are stable
GSM Popularity Result (until year 2008)
Google Trend (CDMA Operators)Esia dominating the market. Flexi and Starone are busy
migrating to 800 mhz
Smart Telecom enter
the market. End of 2007
Starone new
campaign attract
customers. Offering Ngorbit
campaign…
Fren slowing down..not aggressively offer new campaign..focusing on
their network expansion
Flexi as the first CDMA player start
to capture customer attention
Esia offering talktime and Rp 1.000 per jam
CDMA Popularity Result (until year 2008)
Google Search (Telkomsel)
749.000 Articles for telkomsel
Keyword : telkomsel
Google Search (Indosat)
1.270.000 Articles for indosat. This is probably because
Indosat have many products and
affiliation companies
Keyword : indosat. Exclude
im2 and m2
Google Search (XL)
430.000 Articles for XL
Keyword : XL
Google Search (Three)
97.200 Articles for 3
Keyword : Three Operator
Google Search (NTS)
14.100 Articles for NTS
Keyword : NTS
Google Search (Flexi)
317.000 Articles for flexi
Keyword : Flexi
Google Search (Esia)
385.000 Articles for esia
Keyword : esia
Google Search (Fren)
376.000 Articles for fren
Keyword : fren
Google Search (Starone)
237.000 Articles for starone
Keyword : starone
Google Search (Smart)
26.200 Articles for smart telecom
Keyword : smart
telecom
Operator Popularity Result* (until year 2008)
* Based on number of articles
MEASURING POPULARITY USING ALEXA
Alexa Web address
http://www.alexa.com
Alexa is site that capture number of users that visit certain site.
While google focusing on the keyword, alexa focusing on the web site address that is visited to be measured.
Each time a user visit certain address then alexa will increase the number of visitor by one for visited website in their database
Data for this research only from the last one year
GSM Website Visitor Comparison
People start to visit three
website
Telkomsel visitor is increasingly from month
to month, align with their subscriber growth
Visitor of XL website is increasing as they start
to campaign aggressively
Indosat website visitor is
stable
People start to visit NTS
website
GSM Popularity Result* (until year 2008)
* Based on website visitor
CDMA Website Visitor Comparison
Telkomflexi.com is most
visited website
Smart launch at september, people start to
visit the website
Starone have finish the migration and
start new campaign. Their site start to be
visited again
Visitor of esia website increasing.
Esia renew their web site
Fren visitor is stable
CDMA Popularity Result* (until year 2008)
* Based on website visitor
Telkomsel website details
Indosat website details
Interesting…user tends to visit more on
iring
XL website details
Interesting…abroad visitor mostly comes from singapore not
malaysia
Three website details
Though 3 is international player, visitor of the website
only comes from indonesia
Visitor to the website was surprisingly
decrease although they campaign aggressively
NTS website detailsPeople start search
about NTS. As result the percentage is
increasing
Telkom Flexi website details
Esia website detailsPercent of visitor is
increasing significantly
Fren website detailsMost abroad visitor comes
from east europe ?
Starone website detailsSecond most increasing
percentage in last 3 months
after esia website
Smart website detailsSite thumbnail is
not updated
Operator Popularity Result
* Based on number of users visit operator website (traffic rank)
MEASURING POPULARITY USING WIKIPEDIA
WikipediaWeb address
http://www.wikipedia.com
Wikepedia is an encyclopedia website. Wikepedia gives references to certain terms / keywords. Many users use this site to search information about a reference / terms. Even a reporter or journalist use this site to gain information…
Information in wikipedia provided by everyone who want to give explanation about a terms / keywords. This information can be edited by others.
Telkomsel Wikipedia*
*this is only a little explanation from wikipedia about telkomsel
Indosat Wikipedia
XL Wikipedia
3 Wikipedia
Esia Wikipedia
Starone Wikipedia
Fren WikipediaWikipedia for fren is not complete yet. But at
least wikipedia have an entry about fren.“Fren adalah suatu jenis layanan yang menggunakan sistem telepon seluler digital (lebih dikenal dengan istilah CDMA) yang dirilis oleh Mobile-8 untuk telepon genggam (ponsel). Sebuah terobosan baru yang memperkenalkan biaya telepon genggam dengan harga yang lebih murah. Esia dapat dikatakan sebagai sebuah telepon rumah yang praktis. Mobile-8 (Fren) berlisensi seluler.”
ComparisonOperator With Wikepedia
EntryOperator Without Wikipedia
EntryTelkomsel Smart
Indosat NTSXL Telkom Flexi
ThreeEsia
StaroneFren
WRAP UP : VS
Google vs AlexaGSM CDMA
Google vs Alexa
Why The Result Is Different ?Google record every search conduct by the
user without no additional tools or software. Every search made by user will be recorded instantly in Google database
Alexa needs an extension installed in the user browser in order to record the data. If a user doesn’t install this extension then the data will not be recorded
Who is more valid ? Google or Alexa ? Both are valid…
Conclusion Search engine can be use to identify popularity
among the internet users. By using certain technique we can use google
analytics to observe our website statistic Data provided by search engine or from www can be
different with real survey conduct by a research company. This method was just to give us a quick overview about the trend in WWW
A new marketing program will encourage people to search about the program in the internet or visit the operators website thus will increase the operator popularity
THANK YOU