leveraging technology

presented by

presents

TechnologyTrends:Balancing the Speed of Business vs. the Return on YOUR Investment

Kathy Hokunson

• Professional Resume . . .

• Credibility

Connecting

Facebook Timeline for Brands

• ALL Brand Pages were moved to timeline March 30, 2012

• Cover allows for engaging designs, depth to the brand

• Timeline tells a great story about the company & the brand

• Allows for great cross promotion of all social platforms

• Can make the visit more personal, more engaging, more social

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Components of Timeline for Brand

• Cover• About Section• Page Apps• Messages• Highlights Fee• Pinned Posts• Friend Activity• Compose• Admin Panel

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Cover

• DO– Visually Stunning– Intriguing– Engaging

• DON’T– Create ads for your cover– Display calls to action in your cover or

promote Facebook features such as “like this page”

– Display purchase or pricing information

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Cover Examples

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Cover Tools

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Community

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Community

Community

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Community

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Community

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Community

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Hash Tags (#)

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#bbsmc#joltbolt

#

YouTube Playbook

Download it here: http://bit.ly/uY74KF

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YouTube Analytics

The new analytics will help you better understand . . .

• Your content• Your audience• Your programming

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According to

YouTube Analytics

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Getting started:

• Macro to Micro• Compare Metrics• New videos and Older videos

Where To Find Analytics

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What’s Being Reported

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• Views Reports– Views– Demographics– Playback Locations– Traffic Sources– Audience Retention

• Engagement Reports– Subscribers– Likes and Dislikes– Favorites– Comments– Sharing

Tagging & Optimizing Content

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Pinterest:

Site-Seeker, Inc. 2012

Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web.

People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.

What does it look like?

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Site-Seeker, Inc. 2012

So how hot is it?

From January 1, 2012 to February 11, 2012 the daily user count went from 810,000 to 2,000,000 . . . WOW!

Creating a Business Profile

• Register with your Twitter accountnot your business Facebook account

• Username = Company Name• Avatar = Logo• Description = Corporate Identity• Links = Social Media Platforms & Website

– *Make sure you check “off” the visibility button for“Hide your profile from search”

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Following

Two ways to be followed1. Following a board2. Following a user

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Promote Pinterest

• Promote your Pinterest profile• Create boards to engage users• Engage with others pins

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Visual Engagement

• Product Images• Service in Action• Blog Images• Infographics • Data Charts• Content Creation

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Referral Traffic

• Add links in the pins of your descriptions.

• Pinterest links are “follow” links.

Site-Seeker, Inc. 2012

All new social platforms started

as follow links.

Example: B2C

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Site-Seeker, Inc. 2012

Example: B2B & C

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Example: B2B

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Example: Charity and Non-Profits

How do you know?

Tools to help . . .

www.klout.com

Influencing?

True Reach . . .

Just another way to know . . .

Management Tools

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Site-Seeker, Inc. 2011

QUESTIONS?

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Register at site-seeker.com

Reserve your weekly spot today!

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Need more info?