leveraging social media for special events
Post on 13-Dec-2014
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Presented by Amber ReckerDirector of Marketing & DevelopmentCancer Services of Northeast Indiana
Connect with Me!Email: amber.recker@gmail.com Facebook: facebook.com/amrecker
LinkedIn: linkedin.com/in/arecker
Twitter:
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
@amrecker @cancersvcsni
@contagiouscomm @UWACWomenU
@ylni @fiveonfive
@gingerkitchen
Fundamentals of Social MediaRemember: It isn’t for everyone
Not a magic solutionWon’t help you if you don’t cultivateDoes require human resources
Must be part of your overall Marketing PlanDevelop your Social Media plan slowly
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
Up & Running- Now What?Watch and learnParticipate where and when your presence is
advantageousUse tools for consolidation, tracking & alertsBe informativeListen first, promote less
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
Up & Running- Now What?Participate and EngageFocus on delivering valueBe authenticBe a resourceMeasure resultsHave a crisis planHave fun
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
ExamplesNationally:
LivestrongCalifornia State Parks FoundationTacoma Rescue Mission
Locally:NeighborLinkFWCancer Services
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
Special Event ToolsEventbriteFacebookBrown Paper TicketsE-vites
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
Eventbrite.com
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
Now What?Promote, promote, promote!Using TwitterUsing FacebookUsing your blog and e-newsletter
AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
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