leveraging on social media to boost your company's profile

LEVERAGING ON SOCIAL MEDIATO BOOST YOUR COMPANY’S PROFILE

WHAT is Social Media?

WHY use Social Media?

HOW to use Social Media?

WHAT IS SOCIAL MEDIA?Social Media is any kind of medium,

usually digital, that promotes interaction among people.

WHAT ARE THE TYPES OF SOCIAL MEDIA?

RELATIONSHIP NETWORKSFacebook, Linkedin, Twitter, Google+

MEDIA SHARINGYouTube, Flickr, Vimeo, Instagram, Vine, SnapChat

ONLINE REVIEWSYelp

DISCUSSION FORUMSQuora, Reddit, CozyCot

SOCIAL PUBLISHING Linkedin, Tumblr, Wordpress, Blogger, Twitter

BOOKMARKINGFlipboard, Pinterest, Feedly, StumbleUpon

INTEREST-BASEDLast.FM, Goodreads

e-COMMERCEEtsy, Pinterest

SOCIAL MEDIA

LANDSCAPE

WHY USE SOCIAL MEDIA?

COMMON MYTH

“Using social media makes my company vulnerable.”

THE ROADBLOCK“We fail to understand that while going onto social media can make us vulnerable, not embracing it will also limit

our company’s presence in this digital age.”

DID YOU KNOW?• If Facebook were to be a country, it will be the

largest nation with over 2 billion citizens

• Singapore - 5.47 million, Active Internet Users - 4.45 million. Active Social Media Accounts - 3.60 million

• Over 1.4 million Facebook users, and 1.38 million Linkedin Users

• Social Media is the source of news

DO WE REALLY NEED TO BE ON SOCIAL MEDIA?

“In an increasingly competitive business environment where investors are faced with multiple investment options, effective and timely communication is

crucial to an organisation's reputation and valuation.”

Harold Woo

• Content is King - You can become a thought-leader of your industry

• Sharing is caring - The more you share about your industry, the more rights you have to promote your brand.

• We recommend the 4:1 ERP model. Earn the Right to Promote

• Social Media is the vehicle to drive web traffic

HOW DO WE START?

Who is your target audience?B2B or B2C

Which platform should you be on?LinkedIn? Facebook? Twitter?

Do I have relevant content?Writing about your industry

WHAT CONTENTDO YOU NEED?

HOW DO YOU CREATE THEM?

THERE ARE 4 CATEGORIES OF CONTENT:

InformationalProvide information about your industry

Educational Teach your something about your industry

PromotionalTalk about your company

InspirationInspire your community

CONTENT TYPES - IMAGES

CONTENT TYPES - ARTICLES

CONTENT TYPES - VIDEOS

IDEAL LENGTH OF CONTENT

Tweet - 100 characters

Facebook post - Less than 40 characters

Blog / Article Post - 7 mins, 1600 words

Width of paragraph - 40-55 words

IN SUMMARY

Social Media is a platform of sorts that can help reach the masses.

Decide the correct target audience

Sharing content makes you becomea thought leader of your industry

THANK YOU