leveraging social media to boost traditional pr
DESCRIPTION
TRANSCRIPT
LEVERAGING SOCIAL MEDIA TO BOOST TRADITIONAL PR
BY @ANDINARVAEZ
“Social media PR. What does that mean to you? How different is it from traditional PR? Certainly it engenders a new way of thinking about reaching different audiences and new tools and channels by which to connect with them (…)”
PR Fundamentals Apply to Social Media Too
About The Presentation
A quick look at the most useful social media tools and how to leverage them to enhance traditional PR
Images with orange border around them are clickable!
TIPS FOR THE PR PROS TIPS FOR PR CLIENTS
Follow reporters, analysts and influencers
Search event or industry-related hashtags
Clients on Twitter? Emphasize the value of engaging, retweeting, NOT just broadcasting
Did you know you can now subscribe to other’s feeds without having to friend them?
Like relevant Facebook pages
Clients on Facebook? Emphasize the value of starting conversations, using Questions, posting photos and videos to share content visually
New metric: “People Talking About” validates importance of driving meaningful conversation
Follow companies, clients and competitors
Join relevant groups
Clients on LinkedIn? Emphasize updating company page with engaging content aimed at industry professionals
Include products and services listings
Leverage recommendations
Blogs
Subscribe! (Alltop) Comment to build
your own as well as your client’s thought leadership
Contribute to Beyond the Hype
Blogs
Clients blogging? Encourage authentic, thoughtful content. Not promotional
Twitter and SEO-friendly headlines
Use of multimedia Consistency
Google+
Create circles for key media and bloggers
Follow conversation streams relevant to your clients
Google+
Clients thinking about Google+? Consider Google+ Hangouts for meetings and briefings
Google+ is also a good place to have extended conversations
Measure and Monitor
Recommend bit.ly links for everything to measure the impact of all social media activity
Keep your eye on all the aforementioned channels
Integrate!
“Connect With Us” copy and links everywhere
Tweetable bits embedded within press releases
Bonus
Video (YouTube, livestreams) Infographics and data visualizations
“(…) But if you really think about it you will find that the fundamentals of good communications practices still apply.”
-- Bill McLaughlin, Executive Vice President Lois Paul & Partners
PR Fundamentals Apply to Social Media Too
THANK YOU!
Follow: @andinarvaez & @LPP_PR