leveraging linkedin for your small business
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www.astekweb.com © 2012 Astek Consulting LLC
Tim McDonald and Rachel YeomansSocial Media Team, Astek
Astek AcademyLinkedIn Workshop
www.astekweb.com © 2012 Astek Consulting LLC
What is LinkedIn &
Why is it Important?
www.astekweb.com © 2012 Astek Consulting LLC
Table of ContentsWhat is LinkedIn & Why is it Important What is LinkedIn Statistics Why LinkedIn is Important
• Personal Branding• Networking• Education
Profile MakeoverThe LinkedIn Timesheet Status UpdatesGroupsQuestions
www.astekweb.com © 2012 Astek Consulting LLC
What is LinkedIn?The number one social networking platform for professional growth and networking
Image courtesy of BusinessInsider
www.astekweb.com © 2012 Astek Consulting LLC
A few stats…As of 11/3/11, LinkedIn operates the world’s largest professional network on the Internet with more than 135 million members in over 200 countries & territoriesAs of 9/30/11, LinkedIn counts executives from all 2011 Fortune 500 companies as membersIts corporate hiring solutions are used by 75 of the Fortune 100 companies
www.astekweb.com © 2012 Astek Consulting LLC
Why LinkedIn is ImportantPersonal Branding An optimized profile means optimized Google results Stand out among others in your field Show you’re an “expert”
• Recommendations• Group and Discussion Involvement
Result: The next time someone searches for “Communications” or “Public Relations” or “Interior Design” – they find YOU
www.astekweb.com © 2012 Astek Consulting LLC
Why LinkedIn is ImportantPersonal Branding
www.astekweb.com © 2012 Astek Consulting LLC
Why LinkedIn is ImportantNetworking People use LinkedIn for professional growth & development. They
are looking for you! More importantly, you may be looking for them and their
connections as well.
Result 1: Search Connect Enforce Relationships
Result 2: Existing Connections Introductions
www.astekweb.com © 2012 Astek Consulting LLC
Why LinkedIn is ImportantNetworking
www.astekweb.com © 2012 Astek Consulting LLC
Why LinkedIn is ImportantEducation LinkedIn boasts the largest professional Question and Answer
forum Ask questions and get them answered Answer questions and become recognized
Result: When your connections receive their LinkedIn Activity emails, you’ll be near the top above everyone else, therefore reminding them of you and your business.
www.astekweb.com © 2012 Astek Consulting LLC
Why LinkedIn is ImportantEducation
www.astekweb.com © 2012 Astek Consulting LLC
The Profile Makeover
www.astekweb.com © 2012 Astek Consulting LLC
Your Headline
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Personalization
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Fill Everything OutKeywords, keywords, keywords!
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ApplicationsDownload these! Skills & Expertise
Box.Net BlogLink by TypePad (if applicable) Slideshare (if applicable)
www.astekweb.com © 2012 Astek Consulting LLC
The Order of ThingsSummarySkills & ExpertisePublications (if applicable)
ApplicationsExperienceVolunteer Experience & Causes (if applicable)
RecommendationsEducationAdditional InformationPersonal InformationContact For…
www.astekweb.com © 2012 Astek Consulting LLC
SettingsLocated in the upper-right corner of LinkedIn
Update each setting to your preference
www.astekweb.com © 2012 Astek Consulting LLC
The Routine of ThingsUpdate your status dailyAnswer questions dailyPost and/or comment in at least one group dailyAsk questions as they ariseAsk for recommendations every quarter
www.astekweb.com © 2012 Astek Consulting LLC
To-Do ListUpdate your headlinePersonalize your website information Personalize your LinkedIn URLFill in your Profile Summary Experience
Download applications Box.net Skills & Expertise Optional applications: Slideshare & BlogLink by TypePad
Organize the layout of your LinkedIn ProfileAsk for recommendations
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Time Management
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Yes, You Do Have Time…All it takes is 15 minutes 5 minutes: Post one Profile status update 5 minutes:
• Comment on one Group Discussion post• Post one Group Discussion post
5 minutes:• Answer one Question
www.astekweb.com © 2012 Astek Consulting LLC
Status Updates
www.astekweb.com © 2012 Astek Consulting LLC
Status UpdatesShare an update Option to include a link
Polls Create Participate
Events Search Create
www.astekweb.com © 2012 Astek Consulting LLC
Status Updates
www.astekweb.com © 2012 Astek Consulting LLC
Status Updates
www.astekweb.com © 2012 Astek Consulting LLC
Polls
www.astekweb.com © 2012 Astek Consulting LLC
Polls
www.astekweb.com © 2012 Astek Consulting LLC
Polls
www.astekweb.com © 2012 Astek Consulting LLC
Events
www.astekweb.com © 2012 Astek Consulting LLC
Events
www.astekweb.com © 2012 Astek Consulting LLC
Events
www.astekweb.com © 2012 Astek Consulting LLC
Events
www.astekweb.com © 2012 Astek Consulting LLC
Groups
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LinkedIn GroupsExtend relationships with existing network Alumni group, Association, Company, or Non-Profits
Be an industry leaderLurk FirstDemonstrate your expertise Add your opinion to a discussion Answer questions
One-on-one networking opportunities Reply privately
www.astekweb.com © 2012 Astek Consulting LLC
Groups
www.astekweb.com © 2012 Astek Consulting LLC
LinkedIn Questions & Answers
www.astekweb.com © 2012 Astek Consulting LLC
Ask & Answer Questions
www.astekweb.com © 2012 Astek Consulting LLC
Ask & Answer Questions
www.astekweb.com © 2012 Astek Consulting LLC
Thank You!
Tim McDonaldtim.mcdonald@astekweb.com
Twitter.com/TimMcDonald
Rachel YeomansRachel.yeomans@astekweb.com
Twitter.com/Rachelyeomans
Astek773-486-6666
Facebook.com/astekwebTwitter.com/astekweb
LinkedIn.com/Company/Astek-Consulting
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