mckinzie kandel - leveraging linkedin for good
TRANSCRIPT
Leveraging LinkedIn for Good
Social Media for Nonprofits ConferenceChicago
September 19, 2012
5 Tips• Build your brand (Profile page)
• Grow your community (Company pages)
• Find talent for free – Volunteers & Board (Advanced search)
• Share knowledge and insights (LinkedIn Today, Groups)
• Fill the structural hole (InMaps)
LinkedIn’s mission
Connect the world’s professionals to make them more productive and successful
Connect Talent with Opportunity
Connect the talent and passion of professionals
with opportunities to use their skills to make a positive impact on the world
LinkedIn for Good’s Mission
Did you know…..
• 78% of professionals would like to join a nonprofit board*
• 70% of LinkedIn members agree that it is really important for volunteer opportunities to match their skills and interest**
• 75% of LinkedIn members would be open to virtual volunteering opportunities that use their specific skills and talents**
•
THEY ARE JUST WAITING TO BE FOUND ON LINKEDIN
Sources: *Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research**2011 LinkedIn Volunteer Survey
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Challenge: Expand the Board with specific skill sets
Solution: LinkedIn Jobs Network drives posts virally to the right candidates 26 qualified applicants in 30 days Filled 2 Board seats with senior executives in Operations and Marketing
“With LinkedIn, we made more connections with local leaders in 2 weeks than what has taken years of relationship-building in the past. LinkedIn is our lifeline to the business community.” – Johanna Dalton, Executive Director, Goldie’s Place
“With LinkedIn, we made more connections with local leaders in 2 weeks than what has taken years of relationship-building in the past. LinkedIn is our lifeline to the business community.” – Johanna Dalton, Executive Director, Goldie’s Place
Are Nonprofits on LinkedIn?
• There are approx. 4M nonprofit professionals
• From over 130K nonprofit organizations
• Representing 205 countries
• Approx 9% of LinkedIn 1M groups are created by nonprofits
Build Your Brand
• Share the causes you care about
• Encourage your board members/donors/
volunteers and employees to add the field to their profile
Use the network to build your brand
Adding the Volunteer/Causes Fieldhttp://www.linkedin.com/profile/edit-volunteering-combined
Grow your community
Create a presence on Company Pages
Send and track updates to your followers
Leverage “Products and Services” section for recommendations
Find (free) talent for free
Find (free) Talent
Magic of Advanced Search
Share knowledge and insights
Thought Leadership through LinkedIn Groups
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Be the connector
4,000,000 4,000,000
Why connections matter
110,000110,000
6456451st Degree
2nd Degree
3rd Degree
Redundant connections
Be the Broker in the Structural Hole
InMap (http://inmaps.linkedinlabs.com/)
Recap of 5 Tips1. Add the Volunteer/Causes field to your profile
(Brand)
2. Tell your story on Company pages (Community)
3. Find a skilled volunteer or board member (Talent)
4. Participate in a Group and take advantage of LinkedIn Today (Knowledge and Insights)
5. Invest in the network that we have benefited from (Connect)