leveraging linkedin 2014

LinkedIn  Leveraging    

Karen  Richards  Word  of  Mouth  Marketing  Strategist  

What  is  LinkedIn  

Top  3  Reasons  to  Use  LinkedIn  

!  Get  a  new  job    

!  Network,  build  relationships  and  career    

!  Showcase  your  expertise    

Complete  your  profile    

a.  Photo  b.  Summary    c.  Work  Experience    d.  Recommendations    e.  Endorsements  f.  Projects,  volunteering,  awards  g.  Resume    

 Optimize  your  profile  

 a.   Key  words  SEO  b.   Connections    c.   Recommendations    d.   Activity      

Optimize  your  exposure  !   Increase  your  network  of  LinkedIn  

connections    

!   Follow,  join  and  participate  in  Groups,  Associations,  Companies    

!   Status  updates  and  sharing  articles/updates  from  others    

!   Etiquette  of  using  LinkedIn  

Optimize  your  exposure  

Tips  !   Turn  off  ‘Broadcast  updates’  in  settings  while  

updating  profile    

!   Send  a  personal  note  with  every  LinkedIn  invite    

!   Connect  with  people  on  LinkedIn  asap  after  meeting  in  person  with  tailored  note  

!   Have  at  least  3  Recommendations  from  relevant  sources  on  your  profile    

!   If  you  are  serious  about  a  new  job  update  your  profile  and  Upgrade  on  LinkedIn    

Tips  !   Never  ask  for  a  recommendation  from  someone  

you  don’t  know  or  have  never  worked  with  

!   Update  your  ‘status’  at  least  once  every  month,  ‘Like’  or  comment  on  others’  status  or  comment  in  groups    to  remain  on  connections’  radar  –  business  ONLY  

!   Follow  companies/groups  you  are  interested  in,  send  messages  to  recruitment  staff  or  invitations  to  like-­‐minded  positions  within  company    

!   Get  the  App  

Summary    

!   Have  an  updated,  completed  profile    

!   Increase  your  network  of  like-­‐minded  LinkedIn  connections    

!   Optimize  your  exposure    

!   Be  aware  of  etiquette  

Questions?  

Karen  Richards  Word  of  Mouth  Marketing  Strategist