lessons learned from shared mobility in the west midlands · 2019-09-20 · can mobility as a...

Lessons learnedfrom shared mobilityin the West Midlands

Chris Lane

West Midlands the home of mobility

…and its pioneers

became the home…

…of the traffic jam

Traffic in parts of the city had been at a standstill since Saturday afternoon

Car occupancy low, utilization

high in West Midlands

Despite the longest urban

bus network in Europe

Changing travel behaviour is critical

Bus journey time to Birmingham City Centre - 2006

Rising journey timesspeeds fell 10%

bus speeds fell 1%record-breaking traffic volumes

200,000 people no longer covered

Bus journey time to Birmingham City Centre - 2016

What are we trying to achieve

Can Mobility as a Service be better than owning your own car?

Mobility as a Service

All your public and private transport on one app.

On the bus

On the tram

To call a taxi

or hire a car

Mobility as a Service Outcome

Appetite in the West Midlands is for a

change in transport and a shift from

private car.

The results so far

…but not yet solved the challenge

Vision:To drive inclusive

economic growth in the West Midlands region and

enable a healthier, happier, better connected

and more prosperous population

Our Response:Future Mobility

Zone

Understanding People

63% of West Midlands journeys

made by Car

Understanding People

Exposure to traffic congestion

Ab

ilit

y a

nd

wil

lin

gn

ess

to

ch

an

ge

be

ha

vio

ur

Older off-peak

Complex car journeys

Unenthusiasticdrivers

MatureCommuters

Priority segments for interventionOpen-

minded drivers

Driving enthusiasts

Enhanced Mobility Platform (MaaS)

Customer

Car rental / club

Parking

Rides

Bus

Rail

Metro

Credits

Mobile App

Transport Network Data (Digital Roads)

Enabling Data Exploitation (Resilience)

Enabling Data Exploitation (Resilience)

Showcasing what can be achieved

Delivering Customer Experience NEEDS

& SERVICE

PAIN POINTS

CITY OF CULTURE

BHX STAFF

BINLEY

4 x SCHOOLS

UoW STAFF

NORTH SOLIHULL

Hypothesise, then validate customer and challenge Match best company offers to aspirational experiences

Autonomous Tourist POD

Getting staff to work

Meeting the needs of a growing business park

Getting children to school

Supporting the growth of a top University

Linking people to new jobs

PLUS: CCTV programme

Modelling refresh

Regional Transport Coordination Centre

Future Mobility

Zone

UK Mobility

Data Institute

Midlands Future

Mobility

West Midlands

5G

Swift payments

A diverse but co-ordinated portfolio

450,000+ users

Multi-mode

ticketing

£22m Programme

Mobility credits

End user focus

£40m Public:Private

New open data tools

Advanced analytics

& mapping

West Midlands CAV programme >£55m 3

CAV testbeds of instrumented & mapped

open environment

£25m connected

mobility programme

In-vehicle experience

Integrated modes

New business models

Restoring the West Midlands to the home of mobility

Further Information

Chris Lane

Head of Transport Innovation

Transport for West Midlands

07901 513152

Chris.lane@tfwm.org.uk