lesson 2 print advertising (1)

Print Advertising Campaigns

What did we discuss last week?• What is an advert• What is an advertising campaign• How are adverts linked in campaigns• What is the point of advertising?

Aims• All of you will be able to discuss target

audience types

• Most of you will be able to explain what links advertisements in campaigns

• Some of you will be able to give examples of the different types of advertising used in campaigns

Audience Categories• Age • Gender• Lifestyle• Interests• Location people live

Individually come up with examples for media that is targeted to an audience by:

• Age group• Gender group• Lifestyle choices• Interests• Location people live

Who created it?

UK based company

Print Adverts in the Campaign

Billboards

Bus stop Posters

Bus poster

Newspaper

Magazine

Internet Advertising

Web Banner

Web Banners

TV advertising in the campaign

TV general Ad

TV Ad- Characters

5 Ads with the characters:FearAngerDisgustJoySadness

Themes and links in the adverts

Who were the target Audience?• How do you know who the target audience for the

advert were?

• Who is the audience for Sky broadband?

• Do you think that it was successfully advertising sky broadband to the right audience? Why?

• What kind of lifestyle and interests do you think the audience would need to have in order to pay for a product like this?

• Does the campaign target the audiences lifestyle?

Use the hand out to help you write about:

• An advertising campaign• Themes• Adverts in the campaign• Audience