leicester pd
Post on 21-Jan-2015
430 Views
Preview:
DESCRIPTION
TRANSCRIPT
Leicester Police
Department
Ensuring an efficient and effective policing service for the people of Leicester,
Leicestershire and Rutland
Courtney Hildenbrand
Situation
Ensuring an efficient and effective policing service for the people of Leicester,
Leicestershire and Rutland
The Leicester Police Department was caught on film be reporter and
ex-policewoman, Nina Hobson, showing sexism, policemen not carrying out their duties by not
responding to calls, and cheating the government by incorrectly filing
occurrences. Once the video was released to the public, the people of
Leicester no longer trusted their police force and are demanding
change or their valuable tax dollars to be refunded. People are
questioning their safety and the governmental leadership of their
town.
Objectives
Ensuring an efficient and effective policing service for the people of Leicester,
Leicestershire and Rutland
The objectives of the Leicester campaign will be to change the thoughts of the people about how their
police department is run and the types of people that are serving them. They will hear from top officials that everything in their power is being done to be sure that
only those that are worthy to serve the people of Leicester will remain as a part of the police force.
Audience
Ensuring an efficient and effective policing service for the people of Leicester,
Leicestershire and Rutland
The main audience that we will be targeting for this campaign is
the residents of Leicester, as well as Leicestershire and
Rutland. The target demographic is men and women residing in these
three towns ages 18-65. The women should be assured of their personal safety and the
seriousness to which it is taken. Men should be confident that their tax
dollars are being spent in the best way possible and that
their families are being protected.
Strategy
Ensuring an efficient and effective policing service for the people of Leicester,
Leicestershire and Rutland
Our strategy will be to have the Chief of the Department deliver a public statement promising the people that everyone from within is
being reexamined to ensure the best possible police
officers available. It should also be known that sexism will not be tolerated in any
form. Officers will appear to care more about the
community and its citizens and all paperwork will be overseen by an advisor.
Tactics
Ensuring an efficient and effective policing service for the people of Leicester,
Leicestershire and Rutland
Several VRNs will be sent out showing officers out and about in the community and interacting with families. A press conference will be held by the Chief expressing his deep concern and the need for change . Also, several
news reporters will be contacted and will be given information about the new
policing service.
Budget
Ensuring an efficient and effective policing service for the people of Leicester,
Leicestershire and Rutland
Our budget will be $15,000 for a local advertising campaign and TV
spots.
VNRs and Press Conferences are free.
Methods of Evaluation
To evaluate whether or not our campaign is working, we will run several public opinion polls and also review the files completed my
the police to make sure that there are being changes made and the public is being
served to the best of their abilities.
Methods of Evaluation
To evaluate whether or not our campaign is working, we will run several public opinion polls and also review the files completed by
the police to make sure that there are being changes made and the public is being
served to the best of their abilities.
Ensuring an efficient and effective policing service for the people of Leicester,
Leicestershire and Rutland
Credibility
Ensuring an efficient and effective policing service for the people of Leicester,
Leicestershire and Rutland
To be sure that the public feels like they can trust us again, we will be proving to them that our police
officers really are changed. The public will see them all over town, patrolling streets and helping
children. This is a situation that cannot be simply covered up, we must work from within the
department to make the appropriate changes, then we will highlights those changes using the media.
Cognitive Dissonance
Ensuring an efficient and effective policing service for the people of Leicester,
Leicestershire and Rutland
The best way for us to change the minds of the people is to show them that change has been made. They need to
hear daily about something good the
police have done, and they should also see
them everywhere they go to know that they are working and not at the station playing cards.
The Flow of Opinion
Ensuring an efficient and effective policing service for the people of Leicester,
Leicestershire and Rutland
To target this immigrant population, we must deal directly with them, treating them with respect, and giving them the proper care they deserve. They will appreciate being provided the same rights as other
citizens.
Suggestion for Action
To make the people feel like the police
really are concerned with their opinion, officers will be
interacting with the public and asking for suggestions
from the people. The public will also
be asked about their policy of their
50 stardards.Ensuring an efficient and effective policing service for the people of Leicester,
Leicestershire and Rutland
top related