leeds international jazz conference
Post on 07-Nov-2014
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JAZZ COMMUNITIES ONLINEWorking with BBC Music and Audio Interactive
1. THE PROJECT
2. PRINCIPLES
3. EXAMPLES
CONCLUSION
THE PROJECT
AHRC & BBC
BBC Radio Listeners Online
Audio & Music Interactive
Specialist Music
Jazz
Jazz Library
Jazz Lineup
Jazz on 3
Jazz Record Requests
Late Junction
Jazz File on 3
Best of Jazz
Big Band Special
Courtney Pine’s Jazz Crusade
Michael Parkinson
Malcolm Laycock
Gilles Peterson Worldwide
The problem
Online
Broadcast
PRINCIPLES
Broadcast model
Make content
Build into brands
Promote brands
Brands are primary
Meanwhile...
Jazz communities are different
Online is different
In the same way
Metadata
Hypertextual
Fidelity
EXAMPLES
Websites
All About Jazz
Jazzwise
Forums
MP3 blogs
Rapidsharers
My Jazz World
Call It Anything
inconstant sol
CONCLUSIONS
Two philosophies
Brands
BBC 2.0
For the BBC
WHAT’S NEXT?
THAT’S IT!
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