JAZZ COMMUNITIES ONLINEWorking with BBC Music and Audio Interactive

1. THE PROJECT

2. PRINCIPLES

3. EXAMPLES

CONCLUSION

THE PROJECT

AHRC & BBC

BBC Radio Listeners Online

Audio & Music Interactive

Specialist Music

Jazz

Jazz Library

Jazz Lineup

Jazz on 3

Jazz Record Requests

Late Junction

Jazz File on 3

Best of Jazz

Big Band Special

Courtney Pine’s Jazz Crusade

Michael Parkinson

Malcolm Laycock

Gilles Peterson Worldwide

The problem

Online

Broadcast

PRINCIPLES

Broadcast model

Make content

Build into brands

Promote brands

Brands are primary

Meanwhile...

Jazz communities are different

Online is different

In the same way

Metadata

Hypertextual

Fidelity

EXAMPLES

Websites

All About Jazz

Jazzwise

Forums

MP3 blogs

Rapidsharers

My Jazz World

Call It Anything

inconstant sol

CONCLUSIONS

Two philosophies

Brands

BBC 2.0

For the BBC

WHAT’S NEXT?

THAT’S IT!