lecture 3 report writtng
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Chapter ….03
Principles of business communication
SEVEN Cs
1. Completeness2. Conciseness3. Consideration4. Concreteness5. Clarity6. courtesy7. correctness
completeness(cont….)
Completeness refers to the following concepts.
Answer all questionsProvide all necessary informationGive something extra
Completeness is required because
• It brings the desired results• It brings the purpose of goodwill
Conciseness
Be direct Avoids wordy expressionInclude all relevant statementsAvoid unnecessary repetition of words and ideas.
concreteness
Be definite and clearUse specific ,facts and figuresChoose vivid, image-building vocabularyPut force of action in the verbs
clarity
Think in advance to plan; the messageChoose ,short, familiar and conversational wordsConstruct plain effective sentencesDivide the message in appropriate paragraphsInclude illustrations when and where desirable
courtesy
Express you attitudeUse polite and pleasing languageAnswer the mail promptlyOmit expression and ideas that may hurt or belittle the readerBe sincerely,tactfull.thoughtful and appreciative
correctness
Select acceptable format of writingUse error-free words and standard languageConstruct correct, meaning full sentencesInclude only accurate facts, figures and informationChoose non-discriminatory expressions
Thank you
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