Chapter ….03

Principles of business communication

SEVEN Cs

1. Completeness2. Conciseness3. Consideration4. Concreteness5. Clarity6. courtesy7. correctness

completeness(cont….)

Completeness refers to the following concepts.

Answer all questionsProvide all necessary informationGive something extra

Completeness is required because

• It brings the desired results• It brings the purpose of goodwill

Conciseness

Be direct Avoids wordy expressionInclude all relevant statementsAvoid unnecessary repetition of words and ideas.

concreteness

Be definite and clearUse specific ,facts and figuresChoose vivid, image-building vocabularyPut force of action in the verbs

clarity

Think in advance to plan; the messageChoose ,short, familiar and conversational wordsConstruct plain effective sentencesDivide the message in appropriate paragraphsInclude illustrations when and where desirable

courtesy

Express you attitudeUse polite and pleasing languageAnswer the mail promptlyOmit expression and ideas that may hurt or belittle the readerBe sincerely,tactfull.thoughtful and appreciative

correctness

Select acceptable format of writingUse error-free words and standard languageConstruct correct, meaning full sentencesInclude only accurate facts, figures and informationChoose non-discriminatory expressions

Thank you