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Lecture 4 Internet Web 0.0, 1.0, 2.0, 3.0, … and SoLoMo Mustafa Ergen

Outline

¡ Web 0.0

¡ Web 1.0

¡ Web 2.0

¡ Web 3.0+

Venture Capital History

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Concept of Knowledge Sharing

¡  Augmentation of Men Intellect

•  Formatting directives

•  Context-sensitive help

•  Distributed client-server architecture

•  Uniform command syntax

•  Universal "user interface" front-end module

•  Multi-tool integration

•  Grammar-driven command language interpreter

•  Protocols for virtual terminals and remote procedure call protocols

•  Compliable "Command Meta Language"

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Concept of Knowledge Sharing

¡  The mouse

¡  2-dimensional display editing

¡  In-file object addressing, linking

¡  Hypermedia and outline processing

¡  Flexible view control and multiple windows

¡  Cross-file editing

¡  Integrated hypermedia email and hypermedia publishing

¡  Document version control

¡  Shared-screen teleconferencing

¡  Computer-aided meetings SRI -> Xerox Parc -> Apple -> Microsoft -> Open Source

• 

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Web 0.0

¡  Early Predecessors ¡  Telegraph ¡  Facsimile Phone (1842) Alexander Bain ¡  Telephone (1876) Alexander Graham Bell

¡  (Who do you call ?) ¡  Memex (1945) Vannevar Bush

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1809 1842 1876 1945 1960

Foundation of Dreams

History of Internet

¡  The Internet was the result of some visionary thinking by people in the early 1960s who saw great potential value in allowing computers to share information on research and development in scientific and military fields.

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Web 0.3 (Alpha)

¡  Arpanet (Advanced Research Projects Agency Network),

¡ U.S. afraid of U.S.S.R. and China disrupting communications

¡  Lo…(gin) and the network crashed (1969) UCLA to SRI (Stanford)

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ARPANET

¡  J.C.R. Licklider of MIT, first proposed a global network of computers in 1962, and moved over to the Defense Advanced Research Projects Agency (DARPA) in late 1962 to head the work to develop it.

¡  Leonard Kleinrock of MIT and later UCLA developed the theory of packet switching, which was to form the basis of Internet connections.

¡  Lawrence Roberts of MIT connected a Massachusetts computer with a California computer in 1965 over dial-up telephone lines. It showed the feasibility of wide area networking, but also showed that the telephone line's circuit switching was inadequate.

¡  Kleinrock's packet switching theory was confirmed. Roberts moved over to DARPA in 1966 and developed his plan for ARPANET. These visionaries and many more left unnamed here are the real founders of the Internet.

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Internet evolution

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Web 0.5 (Beta)

The Web - CERN Publishing on NeXT (1989)

Tim Berners-Lee

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Web 0.7 (Beta)

¡ FTP Gopher, Archie, Verona,… (1990 onward)

¡ University of Illinois Mosaic – Netscape (1993)

Marc Anderson

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In 1994, 23% of the world’s Internet users are in Silicon Valley and Apple has more domain addresses than China In 2010, China has more Internet users with over 300 million people.

Internet Web 1.0

1993 U.S. Congress enacted .com legislation

1995 Internet commerce is a $ 0 billion industry

2010 Internet commerce advertising is $25 billion,

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Len Bosack and Sandra Lerner

Jerry Jang and David Filo

Jeff Bezos

Woz and Jobs

Pierre Morad Omidyar

Steve Kirch ($10 million )

Foundation of Dreams

Web 1.0

¡ A company card

¡ A call to action: email

¡ A button

¡ A shop

Search for online viability

Read Only Web

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Web 2.0 Network effect

¡  Power of links

¡  Power of collaboration

¡  Power of content and reach

¡  Power of friends

Web 2.0 is a social change

Read - Write Web Koc University - Lecture for Entrepreneurship and Innovation

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Internet Web 2.0

Tim O’Reilly (Web 2.0 Vision)

Web 1.0 Web 2.0

DoubleClick --> Google AdSense

Ofoto --> Flickr

Akamai --> BitTorrent

mp3.com --> Napster

Britannica Online --> Wikipedia

Personal websites --> blogging

Evite --> upcoming.org and EVDB

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•  Domain name speculation --> search engine optimization

•  Page views --> cost per click •  Screen scraping --> web services •  Publishing --> participation •  Content management systems --> wikis •  Directories (taxonomy) --> tagging

("folksonomy") •  Stickiness --> syndication

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AUDIO

BLOGGING

BOOKMARKING

CALENDAR

CHAT

COLLABORATION

COLLECT

COMIX

COMMUNICATION

COMMUNITY

CRM

DBASE

DESIGN

DICTIONARY

ECOMMERCE

ECONOMY

E-LEARNING

EMAIL

FILESHARING

FINANCIALS

FUN

GAMBLING

GAMES

HOSTING

IDENTITY

IMAGES

IMAGING

JOBS

KNOWLEDGE

LISTS

MAPPING

MARKETING

MEMO

MULTIMEDIA

NEWS

OFFICE

OS

OUTLOOK

POLLS

PORN

PORTAL

POWERPOINT

PROJECTS

PUBLISHING

READ

RSS

SCHEDULING

SEARCH

SOFTWARE

STATS

TAGGING

TASK MANAGER

TEXT

TEXT2SPEECH

TIME MANAGEMENT

TRACK & TRACE

VIDEO

VOICEMAIL

WEB2FEED

WIFI

WIKI

WISHLIST

WORD

WRITE

VENTURE CAPITAL

Web 2.0

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Web 3.0 – Semantic Web

¡  Today’s Web is about documents

¡  The semantic web is about things

¡  It can recognize people, places, events, companies, products, movies, etc.

¡  It can understand the relationships between things,

¡  Semantical annotations into the data

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Internet Web 3.0 +

Creating the future: ¡  Web 3.0

¡  Google AdSense -> Pay for transaction

¡  Flickr -> Photosynth

¡  BitTorrent -> Holodeck

¡  Napster - > Pandora

¡  Wikipedia -> seti@home,- Crowd sourcing

¡  Blogging ->Tweeting

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Internet Web 3.0 +

•  Upcoming.org -> Spontaneous Crowd Formation

•  Search Engine Optimization -> Anticipating Needs and Solutions

•  Cost per click -> Sales Commission

•  Web services -> Cloud Hosting

•  Publishing --> Participation

•  Wikis -> VR Collaboration

•  tagging ("folksonomy") - > Augmented Reality

•  Syndication -> The Symantec Web

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Web 3.0 Looks Like

The future:

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Internet Web 3.0 +

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Tools for creating the future: •  Social networking: Facebook, Twitter & FourSquare

•  Augmented reality: Second Life, Spore, and Sims

•  Open collaboration: Peer-to-peer, Virtual Projects, Viral Learning, Crowd Sourcing

•  Smart Phone Devices & Sensors: Classrooms, Communities, Clustering, & Shared Knowledge

•  Ubiquitous Computing: Monitor the world around us

After Internet ---- Business Plan 2.0

1.  Find the Problem

2.  Find the Solution

3.  Find the Customer

4.  Iterate (and be passionate about it)

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(no business plan)

TRENDS

¡  Social

¡  Local

¡  Mobile

¡  Cloud

¡  SoLoMo: Social+Local+Mobile

¡  Mobile TV

¡  3G, 4G – LTE, Small Cells, WiMAX,

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Social

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Cloud

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Mobile

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iPhone

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