leapfrogging the dutch! getting more people motivated to ride bicycles by making them radically...

Carl Myhill

LEAPFROGGING THE DUTCH!

GETTING MORE PEOPLE MOTIVATED TO RIDE BICYCLES BY MAKING THEM RADICALLY EASIER

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525 miles a yearvs 53 miles a year

69% of UK journeys are under 5 miles

22% of journeys < 1 mile (21% of these are done in a car)19% of journeys between 1 - 2 miles28% of journeys between 2 - 5 miles

Bicycles are 30 times more fuel efficient than cars

“Britons need to cut 5 billion calories per day”

(The Lancet)

100 k calories eachor 3.1 miles by bicycle

(The Dutch do 1.4 miles each)

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Some bad news...

Estimated loss of life expectancy:

Pollution: 0.8 to 40 daysAccidents: 5 - 9 days

Good news

Estimated gain in life expectancy:

Increased activity: 3 to 14 months

2 Fatalities in London This Week

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KSI Rates improving1994-98 avg 5672008-12 avg 515 (bike traffic up 176% since 2000)

Pollution

The most polluted place on EARTH

David Carslaw. Kings College, London(referred to European court of justice)

13,000 Premature Deaths every year in UK from pollution

Costs £6 - £60 billion from cardiac and respiratory diseases(MIT Study of Britain)

Cycling 1.5 miles/day would reduce annual pollution by:

NOX 20,790 tonsPM10 1,101 tons SO2 239 tons

If we all cycled 1.5 miles per day...

Annual reductions for the UK would be:•NOX 20,790 tons• PM10 1,101 tons• SO2 239 tons

• £15,800,000,000 Obesity• £ 900,000,000 Cancer, Type

2 Diabetes, Heart Disease• £11,000,000,000 Depression• £23,000,000,000 Alzheimers

• £ 209,430,000 Cyclist fatalities (117 in 2013)• £ 660,703,320 Seriously

injured (3,222 in 2013)

Cycling Infrastructure Health

UK Spending

£370,000,000 UK £ 80,000,000 London

(just spent £6m hosting Tour de France in London from the London budget)

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“In the Netherlands, we used to invest in cycling to reduce the number of accidents, but now we do it for economic and health reasons.”

Reindert Augustijn(Dutch transport director)

What would you do?From 53 to 530

http://vimeo.com/29401217

Safety in Numbers

Commuting in Numbers

Gumption Traps Drain Motivation

BSO

Don’t Get PuncturesSchwalbe Marathon Plus to cycle without flats

Use a Track Pump to inflate your tyres without tears

Carl’s Alfine Demo

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Total Bikes Deraileur Hub HybridPuncture

Proof Tyres

117 97 1 15 4

Bags• What if you had a pannier

that you could fit securely in under 5 seconds?• Was waterproof• Expandable

Carl’s Pannier Demo

Xtracycle is Open Source!

Questions?

Thankyou

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Dutch bicycle video 7 minutes

• http://www.ecf.com/news/bicycle-cultures-are-man-made/