leads grow faster than home sales

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Leads grow faster than home sales

Source: TigerLead’s Analysis

2011 2012 2013 2014E0

5

10

15

20

25

30

35

40

45

4.4M

4.6M 5.09M5.1M

2.9M

7.2M

14.8M

40.6M

Annual home sales

Buyer/Seller leads produced

Million

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What we are doing to help you close more transactions

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What we are doing to help you close more transactions

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Lead Quality - Continuously improving process

• Seller • Buyer • Seller & Buyer

• Address• Phone number• Email address

• When do I plan to transact?

• What is my price range?

• Other useful info: income, job, edu, social bio, etc.

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Home Search leads - Are they all buyers?

% Seller or Buyer/Seller Leads for Home Search

1

Source: Paws Analytics and Lead Quality Survey conducted in Feb 2014

Data from Paws (Apr 2014) Data from Lead Quality Survey - Feb 2014

0%

5%

10%

15%

20%

25%

30%

35%

40%

11.0%

36.9%

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Lead Contact Quality2

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Lead Contact Quality (cont.)2

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Lead Contact Quality (cont.)2

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Lead Timeframe3

COMPETITION TIGERLEAD

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Lead Price Point

2012 2013 2014YTD $165,000

$170,000

$175,000

$180,000

$185,000

$190,000

$195,000

$173,700

$185,000

$189,500

Home Search leads - Median Price Point

4

Source: Paws Analytics

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Lead Intel - Enrich lead information5

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Lead Quality - Continuously improving process

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What we are doing to help you close more transactions

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Home buyers are searching on-the-go

89% of new home shoppers use a mobile search engine at the onset and throughout their search

Source: Google and Complete Home Shopper Mobile Survey 2012; REAL Trend 2013 Online Performance Study

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Leads can now move seamlessly between desktop and mobile search experiences

Now enabled for all Tiger IDX home search sites

Introducing Mobile Search!

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http://richmondhomesearcher.com

Introducing Mobile Search!

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Mobile – New source of leads

1. TigerLead can now tap into Mobile as a strong new lead source with solid conversion rates.

2. TigerLead can now offer its consumers a seamless home search experience whether the consumer is searching at home, at their office, or on the go mobile.

3. TigerLead's Realtor clients will no longer lose visibility of their consumers’ search behavior when they go mobile.

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Consumer Home Search – 2014 Product Roadmap

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Two Emails per Lead

• Allow for two users per account (eg. husband & wife) • Easier for you to communicate with

your leads

May 2014

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Persistent Login

• Re-login not required

• Works across desktop and mobile

• Returns still recorded as “logins” in Paws

Always logged-in

June 2014

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Map Search • Core development work completed

• Optimizing for conversion and engagement before release

June 2014

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Schools and Neighborhoods

July 2014

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School Information

July 2014

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Neighborhood Information

July 2014

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Search Suggest

August 2014

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Home Values becoming “Home Price Trends”

August 2014

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Consumer Home Search – Product Roadmap (recap)

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