checkin enhancements that help you find & qualify event leads faster

13
MARKETING What’s new with CheckIn? Find and qualify event leads faster with LinkedIn Confidential ©2014 All Rights Reserved 1

Upload: linkedin-talent-solutions

Post on 20-Aug-2015

4.943 views

Category:

Technology


2 download

TRANSCRIPT

Page 1: CheckIn Enhancements That Help You Find & Qualify Event Leads Faster

MARKETING

What’s new with CheckIn?Find and qualify event leads faster with

LinkedIn Confidential ©2014 All Rights Reserved 1

Page 2: CheckIn Enhancements That Help You Find & Qualify Event Leads Faster

MARKETING

Beyond asking about “areas of interest”, you can now ask event attendees other qualifying questions.

1. Qualify candidates fasterNew CheckIn questions

Page 3: CheckIn Enhancements That Help You Find & Qualify Event Leads Faster

MARKETING

Filter for candidates who provided specific answers to the questions you asked in the CheckIn form. Only accessible from “Candidates” link

2. Find just the right candidatesCheckIn Search Filters

Page 4: CheckIn Enhancements That Help You Find & Qualify Event Leads Faster

MARKETING

See a snapshot of your CheckIn form on a single page. Access a short-link for your CheckIn form. Review your questions and answers.

3. Preview your eventCheckIn “Overview”

Page 5: CheckIn Enhancements That Help You Find & Qualify Event Leads Faster

MARKETING

CheckIn questions Can I forego CheckIn questions altogether? YES. If you do not select any CheckIn questions,

the form will still allow candidates to move forward. Can I make a CheckIn question optional? YES How many questions can I ask? You can select any or all questions available. Can I re-order questions? YES. But the order of the questions on the form is the same as the

order they were added. CheckIn Search Filters

Is CheckIn included in Advanced Search or in Project Folders? NO.CheckIn search filters can only be accessed from the CheckIn form on the CheckIn Page and cannot be accessed in Advanced Search or in Project Folders. Because each form will have a different set of CheckIn questions and answers, we have restricted CheckIn search filters to each CheckIn form. For example one school might rank GPA on a 5.0 scale and another school on a 4.0 scale – in order to avoid confusion, we have restricted search filters to each form. You can click on the “candidates” link to access CheckIn search filters.

CheckIn Overview tab How can I get a shortlink? You can access a shortlink on the CheckIn form’s “Overview” tab How can I get a QR-code? We do not generate QR-codes. You can use 3rd party QR Code

generator, like Google QR. Other edits

We’ve increased the size of your logo on CheckIn forms (highly requested change) We added a progress bar on the form so candidates know how many more screens they must

click through before they are done

FAQ on new CheckIn features

Page 6: CheckIn Enhancements That Help You Find & Qualify Event Leads Faster

MARKETING

CheckIn success stories“CheckIn reinforced our brand.” Halley Marsh, Rosetta

LinkedIn Confidential ©2014 All Rights Reserved 6

Page 7: CheckIn Enhancements That Help You Find & Qualify Event Leads Faster

MARKETING

CheckIn – Engage Early and Often

Saved hours not scanning resumes

Engaged with 2080+ leads instantly:

- 71% had LI profiles

- 19% visited Career Page

- 13% viewed Jobs

- 4% applied to a Job

Objectives Better track effectiveness

of campus events Reduce paper

dependency Drive speed of data entry

CheckIn Solution Results

“CheckIn really reinforced our brand. Everyone on campus said, “This is so cool”. We also love that we get to send an instant ‘Thank You’ note to each student so they don’t feel that their information is going into a black hole.”

Halley Marsh

TA Manager, Rosetta

Electronically capture student info at different campus events

Send automatic email to let students know where to apply

Manage leads in Recruiter Send Status Updates to keep

students engaged

1470+ new followers (16% growth)

270+ new visitors to Career Page

Page 8: CheckIn Enhancements That Help You Find & Qualify Event Leads Faster

MARKETING

Introduction to CheckInInstantly capture and manage candidate information at events

LinkedIn Confidential ©2014 All Rights Reserved 8

Page 9: CheckIn Enhancements That Help You Find & Qualify Event Leads Faster

Looks familiar?

Page 10: CheckIn Enhancements That Help You Find & Qualify Event Leads Faster

Collecting information manually is cumbersome and error-prone

Poor tracking and follow-up results in lost leads after the event

Limited visibility into success of event and into pipeline activity

Recruiting candidates at events is difficult todayWhether you’re collecting resumes or spreadsheets of candidate information…

Page 11: CheckIn Enhancements That Help You Find & Qualify Event Leads Faster

Capture leads at events instantly

and manage them in LinkedIn Recruiter,

so you never miss a lead again!

We knew there was a better way – Meet CheckIn

Page 12: CheckIn Enhancements That Help You Find & Qualify Event Leads Faster

MARKETING

Instantly capture event leads using a simple

interface, connected to the LinkedIn network

Engage immediately with automatic follow-up email.

Leads will automatically follow your Company Page.

Track results over time, including number of event

leads and where they went

12

CheckIn lets you...

… so you never miss an event lead again!

Page 13: CheckIn Enhancements That Help You Find & Qualify Event Leads Faster

Learn more about CheckInhttp://lnkd.in/CheckIn