ldd southern summit 2013 - rnli - social media, digital innovation and the animal claxon

Luke WilliamsSocial Media Innovation Officer, RNLI

Social media, digital innovationand the animal claxon

Social media, digital innovation and the animal claxon Luke Williams, RNLI

Social media to:

Inform

Educate

Support

Raise funds

Social media to:

Increase reach

Research

Network

Track news and trends

Monitor

Diverse audiences with differing interests:

• Volunteers

• Staff

• Supporters

• General public

Challenges of social media

24/7 rescue service

Immediacy vs. accuracy

Safeguarding - communication with children or vulnerable adults

Challenges of social media

How many stations have their own social media profiles?

Challenges of social media

Anything, anyone, anywhere, any time, any place for any reason…

Opportunities of social media

Anything, anyone, anywhere, any time, any place for any reason…

Crowdsourcing

Use volunteers, staff and supporters to gather great content

Nurture

Encourage content sharing

Get involved at the planning stage

Training: web based and in person

Support groups

Clear guidelines for staff and volunteers

Huddles

Daily news and issues huddle

Insights PESTLE huddle

Coastal safety

Animal claxon!

Analytics and insights

Identify audience

Establish measures

Track them (bit.ly etc.)

Report and feedback

Adaptable

Immediacy vs. accuracy

Timing

Resource

Take away #1 – twitter lists

Take away #2 – perform a sense check

How does this help my client

What do I want them to do next, and then...

Be honest, is it digital junk mail?

Take away #3 – track everything

Use bit.ly (+)

Google analytics tracking links

Spreadsheet with links

Any questions?

Let’s Do DigitalSouthern Summit 2013

Thank you

www.dodigitalbetter.com

www.adi.do info@adi.do