ldd southern summit 2013 - rnli - social media, digital innovation and the animal claxon
DESCRIPTION
Let's Do Digital Southern Summit 2013 - Luke Williams, RNLITRANSCRIPT
Luke WilliamsSocial Media Innovation Officer, RNLI
Social media, digital innovationand the animal claxon
Social media, digital innovation and the animal claxon Luke Williams, RNLI
Social media to:
Inform
Educate
Support
Raise funds
Social media to:
Increase reach
Research
Network
Track news and trends
Monitor
Diverse audiences with differing interests:
• Volunteers
• Staff
• Supporters
• General public
Challenges of social media
24/7 rescue service
Immediacy vs. accuracy
Safeguarding - communication with children or vulnerable adults
Challenges of social media
How many stations have their own social media profiles?
Challenges of social media
Anything, anyone, anywhere, any time, any place for any reason…
Opportunities of social media
Anything, anyone, anywhere, any time, any place for any reason…
Crowdsourcing
Use volunteers, staff and supporters to gather great content
Nurture
Encourage content sharing
Get involved at the planning stage
Training: web based and in person
Support groups
Clear guidelines for staff and volunteers
Huddles
Daily news and issues huddle
Insights PESTLE huddle
Coastal safety
Animal claxon!
Analytics and insights
Identify audience
Establish measures
Track them (bit.ly etc.)
Report and feedback
Adaptable
Immediacy vs. accuracy
Timing
Resource
Take away #1 – twitter lists
Take away #2 – perform a sense check
How does this help my client
What do I want them to do next, and then...
Be honest, is it digital junk mail?
Take away #3 – track everything
Use bit.ly (+)
Google analytics tracking links
Spreadsheet with links
Any questions?
