lcd & plasma tvs - market figures
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Overview: Market Overview
2005 2006 2007 2008 (F)Households - 26.4Population - 60.0Interest Rate - ??%
Freesat LaunchesBSkyB via DTT review endsAnalogue switch off begins – Border region 1.0% pop
Total Market – 6.2m Total Market – 6.5m Total Market – 7.9m Total Market – 8.9m
4.1m
1.8m0.3m
2.5m
3.9m
0.4m1.2m
6.7m
0.6m0.3m
7.9m
0.7m
Growth60%217%133%
Growth28%156%150%
Growth
107%125%
Profitability FocusIncrease average AMPExpand Distribution
1080p LaunchTraining Team EstablishedIndependent Team EstablishedSales team restructure
Households - 25.8Population - 59.5Interest Rate - 4.5%
DTV Penetration – 70.0%Freeview - 6.0m homesBSkyB - 7.7m homesFTA Sat - 0.5m homesCable - 2.6m homes
Households - 26.0Population - 59.7Interest Rate - 4.75%
DTV Penetration – 77.2%Freeview - 7.7m homesBSkyB - 8.0m homesFTA Sat - 0.8m homesCable - 3.3m homes
* Sky HD Launched
Households - 26.2Population - 59.8Interest Rate - 5.75%
DTV Penetration – 84.0%Freeview - 13m homesBSkyB - 8.1m homesFTA Sat - 0.9m homesCable - 3.1m homes
* Freeview Playback Launched* Top up TV Anytime Launched
Large Screen Focus
HD Ready Launch
Marketing Team EstablishedPricing Structure Revised
High Volume, High M/S Focus
CRTLCDPLASMA
Profitability FocusIncrease average ASPExpand Distribution
Focus on step-up & premium products
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1.2
0.3 0.035
6.77.9 8.3
0.610.7 0.75
2007 2008 F 2009 F
Market Review: TV Market Forecast
• Total TV market 8.4 million units• LCD – 7.4 million• PDP – 0.7 million• CRT – 0.3 million
• 07’ – 08’ Flat Panel Growth 13% YoY
• Market growth driven by HD Ready 1080p & unique TV design
• TV Market will slow as prices become more stable and availability reduces. CRT business shall finish by 2009
2008/2009 Forecast
CRT
LCD
PLASMA
3/62
1,311,396
293,368
279,975
1,472,301
Jan 07-Jun 07 Jan 08-Jun 08
2,599
3,411
294.2
268.3
Jan 07-Jun 07 Jan 08-Jun 08
Total Flat Panel Market
Value (£000,s)
Units (000,s)
LCD Plasma
Units (000,s)
Value (£000,s)
395.4549.5
462.9 489.3
726 780
1,088
857
516 572456
573434.4
40.8
50.2
50.1 42.9
7360
72
65
4144
43
58
43
Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 M ar-08 Apr-08 M ay-08 Jun-08
189,266
261,527211,470 216,718
324,292 340,682
452,123384,158
220,698 239,326194,638
244,168188555.7
42,602
52,290
49,145 43,070
70,736 60,041
70,544
65,018
40,76743,267
40,136
51,646
38896.6
Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 M ar-08 Apr-08 M ay-08 Jun-08
4/62
15.420.7 22.8 23.5
53 5564
54
2734
25
36
22.5
5.7
6.5 5.4 6.9
208
7
8
6
3
3
5
4
Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08
68,154
41,400
25,063
92,671
Jan 07-Jun 07 Jan 08-Jun 08
124.1
198.3
43.4
29
Jan 07-Jun 07 Jan 08-Jun 08
LG Total Flat Panel Market
Value (£000,s)
Units (000,s)
LCD Plasma
Units (000,s)
Value (£000,s)
7,65811,041 11,641 12,761
27,154 25,86928,896
25,380
13,254 14,33112,187
17,013
10,465
5,190
6,041 4,9026,100
15,594
6,646
6,356
6,746
4,745 3,173
2,766
4,204
3,428
Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08
5/62
Non HD HD
84.5 85.2 86.283.9
15.4 14.8 13.816
Jan 08-Jun 08 Jul 07-Jun 08 Jun-07 Jun-08
7.5
23.4
5.418.7
10
32.7
79.7
71.4
79.7
74.378.9
62.7
12.8 5.214.9
7 11.1 4.6
Jan 07-Jun 07 Jan 08-Jun 08 Jul 06-Jun 07 Jul 07-Jun 08 Jun-07 Jun-08
Total Flat Panel Market – Technology (Value Share)
Offline OnlineFull HD
JUNE 08
1) HD62.7%
2) F-HD32.7%
3) Non HD4.6%
JUNE 08
1) Offline83.9%
2) Online16%
6/62
27.7
13.8
16.5
6.36.1
8.1
7.26.46.2
6.9
7.26.7
10.8
7.35.5
5.46.3
0
5
10
15
20
25
30
2007_ 6
_
2007_ 7
_
2007_ 8
_
2007_ 9
_
2007_ 10
_
2007_ 11
_
2007_ 12
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2008_ 1
_
2008_ 2
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2008_ 3
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2008_ 4
_
2008_ 5
_
2008_ 6
_
Percentage (%)
SAMSUNG SONY PANASONIC PHILIPS LG
Total Flat Panel Market: Value
7/62
5.5
27.7
16.7
10.4
6.3
7.6
76.3666.6
6.48.4
5.95.5
4.24
0
5
10
15
20
25
30
Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 M ar-08 Apr-08 M ay-08 Jun-08
Percentage (%)
SAMSUNG SONY PANASONIC PHILIPS LG
LCD Panel Market: Value
8/62
46.1
27.9
9.3
22
11.1
6.9 8.88.1
7.311.6
10.49
14.2
1011.6
12.2
6
0
5
10
15
20
25
30
35
40
45
50
Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 M ar-08 Apr-08 M ay-08 Jun-08
Percentage (%)
PANASONIC SAMSUNG PIONEER LG PHILIPS
LG Plasma: Value
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