insights report final v1. - powerlink queensland€¦ · tvs are replacing lcd or plasma tvs and...

1

Insights Report – Final v1.

Clare Hampel, Research Director Leigh Parker, Account Manager Prepared for: Energex, Ergon Network, Powerlink

2

Executive Summary 3

Topic 1: Alternatives To Grid Electricity 6

Solar PV 10

Battery Storage Systems 19

Intention To Go Off Grid 31

Topic 2: Electric Vehicles 40

Topic 3: Appliances 50

Topic 4: Behavioural Analysis 72

Topic 5: Electricity Costs & Supply Reliability 84

Topic 6: Tariffs 94

Appendices 97

Regional Profiles 98

Research Methodology 118

4

Key Findings.

1. The solar PV market will not experience rapid growth until battery storage becomes a cost-effective option, at a price point of approximately

$10,000 or less.

2. Regional Qld households on the 6c FiT are likely to be the first to take up battery storage. South East Queensland households are not willing to

spend as much on battery storage, so they may take it up at a later point once prices decline.

3. Intention to go off grid appears to be more greatly influenced by supply reliability than bill size. Bill size only impacts intention to go off grid

among solar PV households who have not achieved the bill decrease they were expecting from solar PV.

4. Very few Queensland households will go off grid. Those who purchase battery storage will want to minimise their reliance on the grid (due to

poor supply reliability and costs), however they are likely to want a backup connection to the grid.

5. The adoption of electric vehicles may begin to increase in mid-2018 following the release of the Tesla Model 3, which could address the two

main barriers to uptake; price and range.

6. South East Queensland households are the most likely to adopt electric vehicles first, especially among those who believe they can offer

greater value for money than a petrol / diesel vehicle.

7. Newer technologies continue to replace older technologies. For example, split system air conditioning is replacing box air conditioning, LED

TVs are replacing LCD or Plasma TVs and LED light bulbs are replacing CFL light bulbs.

8. Queensland households continue to become less and less likely to consider their energy efficiency or peak time consumption. This does not

appear to be related to the decline in bill concern, so may be due to energy efficient behaviours having little to no impact on bill size.

9. Bill concern continues to decline, particularly in South East Queensland. This does not reflect a change in the actual size of a household‟s bill;

however seems to be due to electricity costs and price rises being less of a topical issue compared to previous years.

5

Implications.

1. Emerging disruptive technologies will alter the way the grid is used – with some factors increasing demand, while others will lessen demand.

2. Batter storage is most likely to first be taken up in regional Queensland and many of these households will want distributors to provide a backup

connection to the grid. Alternatively, given these customers are motivated by cost savings, they could potentially be incentivised to use their battery

storage during peak times and the grid in off-peak times. These outcomes could either reduce demand on the network or smooth out demand

throughout the day.

3. Electric vehicles could begin to increase demand on the network from mid-2018 onwards. A combination of improved charging infrastructure and

electric vehicle tariffs could greatly accelerate uptake of electric vehicles and help manage the demand placed on the network.

4. Modern energy efficient technology will continue to replace older technology (e.g. split system air conditioners replacing box air conditioners; LED

TVs and light bulbs replacing LCD / Plasma TV and CFL light bulbs) – this will result in less demand on the network.

5. With energy efficient behaviour having minimal or no impact on bill size and price rises no longer being a topical issue (compared to a few years

ago), Queensland households will continue to think less and less about their electricity consumption behaviour. This will lead to increased demand

on the network, both in peak and off-peak times.

6. Though supply interruptions may be an issue in some areas (particularly regional Queensland) any change to the balance between cost and

supply reliability would likely be met with resistance from the majority of Queensland households.

Topic 1: Alternatives To Grid Electricity.

7

Key Findings: Alternatives To Grid Electricity.

SOLAR PV

1. Both solar PV penetration and the intention to purchase solar PV have not increased in the past 3 years.

2. Future growth in the solar PV market is likely to be among younger, highly educated families with a high income and high bill size – especially once

it is more commonly bundled together with battery storage.

3. Those who are upgrading the solar PV system by adding more panels are more likely to do so because they are planning on supporting battery

storage, while very few who are or have installed solar PV for the first time did so with the intention of installing battery storage.

4. Issues with solar PV systems tend to steadily increase once the system reaches 3 years old.

5. The majority of those who have experienced an issue with their solar PV system were still under warranty – however most would be willing to

spend up to $2,000 to get their system repaired.

6. In South East Queensland, intention to purchase solar PV or battery storage has been increasing in newer homes (less than 5 years old).

8


BATTERY STORAGE

1. While ownership of and intention to purchase battery storage remains stable and low, awareness continues to grow with over half of all

Queenslanders being aware of it.

2. Awareness of battery storage is higher in regional Queensland, while intention to purchase is split across South East Queensland and regional

Queensland.

3. Intention to purchase battery storage increased significantly among those who intend on purchasing additional solar panels for their system in 2015

and remains high.

4. Queenslanders continue to underestimate the cost of a battery storage system.

5. Most Queensland households are unlikely to purchase a battery storage system until the reach approximately $5,000 - $10,000.

6. Regional Queensland households on the 6c FiT and with a high income will likely lead the initial stages of adoption of battery storage.

7. The initial adopters of battery storage have low bill concern and experience many supply interruptions, however they are also more likely to prefer

the cost of grid electricity to be reduced at the expense of reliability. It is possible this is because they want to take on responsibility for their own

supply reliability (with battery storage) and only want to keep a low cost grid connection as a backup – as most of these households do not intend

on going off grid.

9


INTENTION TO GO OFF GRID

1. Very few Queensland households intend on going off grid in the next 3 years, however one in five are undecided.

2. Queensland households that currently own both solar PV and battery storage and intend on going off grid are at the highest risk of actually going

off grid, however this represents only a very small segment of the population (less than 0.2%).

3. Bill size only increases likelihood to go off grid among solar PV households among with a bill of $500 or more. This is likely due to frustration with

not being able to lower their bill size as expected with solar PV.

4. Supply interruptions appear to have a greater impact on likelihood to go off grid than bill size, furthermore it appears to have an impact on both

solar PV and non-solar PV households.

5. Those who intend on going off grid perform significantly fewer energy efficient behaviours compared to other Queenslanders.

6. The main reasons for wanting to go off grid are to save money and due to frustration with electricity providers.

7. Queenslanders continue to underestimate the cost of going off grid.

10

Solar PV.

11

Over the last few years the solar PV market has remained stable and is likely to continue this trend for the time being.

4%

11%

17%

19%

26%

27% 28%

28%

1%

6%

11%

18%

25%

31%

29%

26%

2009 2010 2011 2012 2013 2014 2015 2016

Solar PV Penetration

South East Queensland Regional Queensland

20% 15%

15%

16%

21%

14%

16%

15%

2013 2014 2015 2016

Intended Uptake Of Solar PV In Next 2 Years


Q8. Which of the following types of energy do you use in your home? Base: Total sample Q51. Do you intend to purchase solar panels (solar PV) for your home within the next 2 years? Base: Total sample

Actual Solar PV Households SEQ: 318,845 Reg. QLD: 121,935

12

Young, educated, high income families with a high bill size are the most likely to considering solar PV in the next two years.

23%

24%

20%

25%

28%

23%

20%

19%

20%

20%

19%

21%

15%

16%

16%

No. Of Bathrooms: 3 or more (n=399)

No. Of Bedrooms: 5 or more (n=270)

Age Of Home: 5-10 years old (n=640)

Age Of Home: Less than 5 years old (n=363)

Bill Size: $651 or more (n=266)

Bill Size: $551 to $650 (n=377)

Education: Post-graduate qualifications (e.g.,Masters, PhD) (n=347)

Education: Bachelor or Honours degree (n=906)

Income: $111,000 or more (n=900)

Household Structure: A couple with children athome (n=1098)

Age: 30 - 49 years (n=1467)

Age: Under 30 years (n=485)

Regional Queensland (n=2238)

South East Queensland (n=2282)

Total QLD (n=4520)

Groups That Are Most Likely To Purchase Solar PV In Next 2 Years

This group also show a significantly higher preference for bundling solar PV and battery storage together. They will likely follow through with their intended purchase once solar PV and battery storage are more commonly sold together as a bundled package.

Q51. Do you intend to purchase solar panels (solar PV) for your home within the next 2 years? Base: Total sample

13

Solar PV households who intend on installing additional panels are likely to be planning to support a battery storage system, however cost remains the primary driver.

20%

12%

14% 15%

17% 14%

17% 17%

2013 2014 2015 2016

Intention To Install Additional Panels On An Existing Solar PV System


Motivation For

Originally

Installing

Solar PV

Motivation For

Installing

Additional

Panels

It is a cost effective option / to

reduce the size of my bill 64% 51%

It is a good investment 37% 26%

I want to look after the

environment 35% 24%

To support a planned or existing

battery storage system 9% 24%

Q51. Do you intend to purchase solar panels (solar PV) for your home within the next 2 years? Base: Solar PV households Q22E. Why did you originally decide to purchase solar PV for your home? Base: Solar PV households Q22GA. Why are you considering purchasing additional / replacement solar panels? Base: Solar PV households

14

Issues with solar PV systems, particularly the inverter, steadily increase once systems reach three years old.

6%

14%

6%

18%

24% 29%

34%

44%

23%

3%

1%

7%

3%

1%

2%

2%

5%

2016(n=75)

2015(1 year ago)

(n=103)

2014(2 years ago)

(n=181)

2013(3 years ago)

(n=200)

2012(4 years ago)

(n=250)

2011(5 years ago)

(n=169)

2010(6 years ago)

(n=111)

2009(7 years ago)

(n=49)

Earlier than 2009(> 7 years ago)

(n=64)

Installation Year

Issues Experienced With Solar PV Systems

Inverter stopped working Panels stopped working

Q58. Has your solar PV system ever stopped working and required repairs or replacement? Base: Solar PV households

15

Few would be willing to spend more than $2,000 on repairing their solar PV system.

14%

6% 4% 5% 1%

5%

100%

55%

24%

12%

6% 4%

Less than $1,000 $1,000 - $1,999 $2,000 - $2,999 $3,000 - $3,999 $4,000 - $4,999 $5,000 or more

Cost of actual issues experienced (n=281) Willingness to spend (n=1,334)

65% Of those who experienced an issue with their solar PV system had it repaired under warranty.

Q59. Thinking of all the repair and replacement costs for your solar PV system, approximately how much have you been charged in total? Base: Those who experienced a problem with their solar PV Q60. If there was a problem with your solar panel system and it stopped functioning, what is the MAXIMUM you would be willing to spend on repairing it? Base: Solar PV households

16

Households who check their solar PV system more frequently are more likely to have identified a problem.

27%

20%

22%

6%

16%

6%

6%

2% 2%

0%

4%

0%

31%

21%

24%

6%

17%

6%

Weekly or more often(n=457)

Every few weeks(n=277)

Every few months(n=247)

Annually(n=67)

I only check if my bill ishigh

(n=105)

Never(n=181)

Problems With Solar PV Systems & Frequency Of Checking System

Yes - my inverter has stopped working Yes - my panels have stopped working Yes - either my inverter or panels have stopped working

This suggests either that those who check their system more frequently are more likely to identify problems or earlier problems prompt residents to check their solar PV system more frequently

Q58. Has your solar PV system ever stopped working and required repairs or replacement? Base: Solar PV households

17

Intention to install solar PV and battery storage in newer homes has been increasing in South East Queensland.

16%

18%

27%

3%

9%

14%

2014 2015 2016

New Houses (< 5 Years Old): South East Queensland

Intention to purchase solar PV

Intention to purchase battery storage

17%

22%

19%

6%

9%

6%

2014 2015 2016

New Houses (< 5 Years Old): Regional Queensland

Intention to purchase solar PV

Intention to purchase battery storage

Q51. Do you intend to purchase solar panels (solar PV) for your home within the next 2 years? Base: Houses built in last 5 years Q54. Do you intend to purchase a battery storage system for your home in the next 3 years? Base: Houses built in last 5 years

18

Less than 1 in 10 regional Queensland households on the 44c FiT intend on moving house in the next 3 years.

16%

14%

10%

15%

11%

8%

Total Regional QLD 6c FiT 44c FiT

Intention To Move House In The Next 3 Years

2015 2016

Q46D. Do you intend to sell the home you currently live in within the next three years? Base: Home owners

19

Battery Storage System.

20

Awareness of battery storage continues to grow, while ownership and intended uptake remain stable.

31% 34%

46%

56%

38%

45%

57%

62%

2013 2014 2015 2016

Battery Storage: Awareness

South East Queensland

Regional Queensland

2% 2% 2% 3%

2013 2014 2015 2016

Battery Storage: Ownership


Regional Queensland

3% 4% 7% 8%

2013 2014 2015 2016

Battery Storage: Intended Uptake In Next 3 Years


Regional Queensland

Q52. Have you ever heard or seen any information about battery storage systems? Base: Total sample Q53. Does your home have a battery storage system to store energy generated in the home (e.g. via a solar PV system or diesel generation)? Base: Those aware of battery storage Q54. Do you intend to purchase a battery storage system for your home in the next 3 years? Base: Those who do not own battery storage

Actual # of Battery Storage Systems: SEQ: 160 Reg. QLD: 299

21

With growing awareness, Queenslanders are increasingly falling into either the rejecter or undecided category in relation to battery storage.

69%

15%

12%

3% 2%

66%

17%

12%

3% 2%

54%

20%

17%

7%

2%

44%

26%

19%

8%

3%

Unaware Rejecter Undecided Intending Owner

Battery Storage Adoption Cycle: South East Queensland

2013 2014 2015 2016

62%

18%

14%

3% 2%

55%

22%

16%

4% 2%

43%

25%

23%

7%

1%

38%

30%

23%

7%

2%

Unaware Rejecter Undecided Intending Owner

Battery Storage Adoption Cycle: Regional Queensland

2013 2014 2015 2016

Q52. Have you ever heard or seen any information about battery storage systems? Base: Total sample Q53. Does your home have a battery storage system to store energy generated in the home (e.g. via a solar PV system or diesel generation)? Base: Total sample Q54. Do you intend to purchase a battery storage system for your home in the next 3 years? Base: Total sample

22

The high cost of battery storage remains the primary barrier to uptake among home owners.

14%

6%

8%

10%

11%

19%

21%

22%

31%

50%

Other

I have concerns about the how long battery storage units willlast

It is too difficult or expensive to maintain a battery storageunit

Renting / not owner of house / planning to move

System is too large or unattractive / nowhere to put it

I have concerns about the safety of a battery storage unit

No energy generation source / no solar

There are no Government incentives or rebates to purchase

I haven't heard about it / don't know enough about it

Doesn't make financial sense / too expensive/ long return oninvestment

Barriers To Battery Storage Among Home Owners

Q56. For what reasons do you not intend to purchase battery storage for your home in the next 3 years? Base: Home owners

23

Among solar PV households, intention to purchase battery storage jumped in 2015 and remained high in 2016.

3%

5% 6% 4%

8%

13% 13% 15%

22% 35%

36%

2013 2014 2015 2016

Intended Battery Storage Uptake: Regional Queensland

Google searches: Tesla Powerwall (Total QLD)

Non-Solar PV Household

Solar PV Household

Solar PV Household & Intend On Adding More Panels

2% 2%

5% 5% 4% 7%

14% 15% 11%

13%

38%

40%

2013 2014 2015 2016

Intended Battery Storage Uptake: South East Queensland

Google searches: Tesla Powerwall (Total QLD)

Non-Solar PV Household

Solar PV Household

Solar PV Household & Intend On Adding More Panels

The sharp increase in intention to purchase battery storage among solar PV households, and particularly among those who intend on upgrading the number of panels installed, appears to be closely correlated with the announcement of the Tesla Powerwall in 2015. This suggests that those who have already invested solar PV technology are very engaged and hope to maximise its effectiveness for their household.

Q54. Do you intend to purchase a battery storage system for your home in the next 3 years? Base: Those who do not own battery storage Google searches: Tesla Powerwall (Total QLD) – from Google Trends

24

Those upgrading the size of their solar PV system to purchase battery storage are looking for increased self-sufficiency, supply during storms and prevention against bill increases.

6%

15%

21%

22%

24%

45%

53%

54%

61%

70%

Other

Reduce the need for electricity distributors to build morepoles and wires

Increase the resale value of my home

To help electricity suppliers manage peak demand

I've heard good things about battery storage

Battery storage solutions are becoming cheaper / betterreturn on investment

It's the technology of the future

To stop my electricity bill increasing

Will have electricity in case of storms or natural disasters

Increased self-sufficiency / don't have to rely on theelectricity grid

Motivations For Battery Storage Among Those Intending On Upgrading Their Solar PV System

Q55. Why are you considering purchasing battery storage for your home? Base: Those who intend on installing additional solar panels

25

While awareness of battery storage is higher in regional locations, intended uptake is more evenly distributed across regional and South East Queensland.

51%

51%

52%

53%

53%

54%

54%

57%

57%

58%

59%

60%

61%

62%

62%

65%

65%

68%

69%

Brisbane Inner City (n=160)

Brisbane West (n=109)

Ipswich (n=212)

Queensland - Outback (n=73)

Gold Coast (n=418)

Logan - Beaudesert (n=258)

Darling Downs - Maranoa (n=152)

Brisbane East (n=200)

Toowoomba (n=274)

Moreton Bay - North (n=158)

Cairns (n=276)

Sunshine Coast (n=279)

Brisbane South (n=231)

Wide Bay (n=354)

Brisbane North (n=134)

Moreton Bay - South (n=123)

Mackay (n=245)

Fitzroy (n=243)

Townsville (n=621)

Battery Storage Awareness

8%

9%

9%

11%

12%

12%

13%

13%

13%

13%

13%

14%

14%

15%

15%

18%

18%

19%

26%

Toowoomba (n=274)

Mackay (n=245)

Sunshine Coast (n=279)

Brisbane West (n=109)

Brisbane East (n=200)

Cairns (n=276)

Darling Downs - Maranoa (n=152)

Townsville (n=621)

Moreton Bay - North (n=158)

Wide Bay (n=354)

Brisbane South (n=231)

Gold Coast (n=418)

Brisbane Inner City (n=160)

Ipswich (n=212)

Fitzroy (n=243)

Logan - Beaudesert (n=258)

Queensland - Outback (n=73)

Brisbane North (n=134)

Moreton Bay - South (n=123)

Intended Battery Storage Uptake

Q52. Have you ever heard or seen any information about battery storage systems? Base: Total sample Q54. Do you intend to purchase a battery storage system for your home in the next 3 years? Base: Those who do not own battery storage

26

Those who intend on purchasing battery storage continue to underestimate the price.

$4,621

$7,048

$5,400

$6,673

South East QLD Regional QLD

Expected Price Of Battery Storage

2015 2016

10%

13%

17%

19%

South East QLD Regional QLD

Contacted A Battery Storage Sales Person

2015 2016

Q54A. What price would you expect to pay for a battery storage system? Please enter a number to the nearest dollar. Base: Those who intend on purchasing battery storage Q54B. Have you spoken directly to an installer or salesman and received a quote for a battery storage system? Base: Those who intend on purchasing battery storage

27

Battery storage is likely to be taken up by regional Queensland households first.

8% 10%

32%

50%

11%

19%

42%

29%

Innovators($15,000+)

Early Adopters($10,000-$14,999)

Early Majority($5,000-$9,999)

Late Majority(Less than $5,000)

Adoption Cycle Of Battery Storage Based On Expected Price


Of the 8% of Queensland households that intend on purchasing a battery storage system, the following proportions are likely to purchase battery storage once it reaches each price point.

Profile Of Innovators / Early Adopters / Early Majority

Location More likely to live in regional

Queensland

Age Under the age of 50

Household

Structure

A couple with children at home

Income High income ($90,000+)

Employment

Status

Work full time

Solar PV • Most currently own solar PV

• Intend on installing more panels

• On a 6c / less than 10c FiT

• Installed in the last 3 years (from

2014 or later)

Generator More likely to currently own a generator

Off Grid 18% intend on going off grid in the next

3 years

Other

Appliances

Own many more appliances, particularly

TVs and computers

Energy

Efficient

Behaviour

Perform many energy efficient

behaviours

Bill Concern Low level of bill concern

Supply

Interruptions

Currently experience a high number of

supply interruptions

Q54A. What price would you expect to pay for a battery storage system? Please enter a number to the nearest dollar. Base: Those who intend on purchasing battery storage

28

The initial households to adopt battery storage have low bill concern and poor supply reliability, however would further sacrifice reliability for cost savings.

48%

42%

18%

22%

35%

35%

Innovators / Early Adopters /Early Majority (n=109)

Total QLD (n=4520)

Bill Concern

Limited (0-5) Mild (6-7) High (8-10) Don't know

8%

6%

61%

75%

31%

19%

Innovators / Early Adopters /Early Majority (n=109)

Total QLD (n=4520)

Supply / Cost Balance Preferences

Prefer high reliability No change Prefer lower costs

4.9

8.5

Average Number Of Supply Interruptions In Past 12

Months

Total QLD

Innovators / Early Adopters / EarlyMajority Of Battery Storage Uptake

M4. How concerned are you about your ongoing ability to pay your electricity bill? Q67. Approximately, how many hours in total have you experienced electricity supply interruptions (i.e. a blackout or a planned outage) over the last 12 months? Q68. Which of the following statements best reflects how you feel about the balance between the cost of electricity and the reliability of the electricity supply? Base: Those who expect to spend $5,000 or more on battery storage

A possible reason for them preferring lower costs at the expense of reliability from the grid, is because battery storage will enable them to manage their own supply.

29

The initial adopters of battery storage are more likely to go off grid – however most do not intend to or are unlikely do so.

4%

75%

21% 18%

49%

33%

Yes No Don't know

Intention To Go Off Grid

Total QLD Innovators / Early Adopters / Early Majority Of Battery Storage Uptake

There will likely still be a demand for a connection to the grid – although this may be only as a backup supply if it can be provided at minimal cost.

Q26B. Do you intend to completely disconnect from the electricity grid within the next 3 years? Base: Those who expect to spend $5,000 or more on battery storage

30

Those who intend on purchasing battery storage to manage peak-time usage expect to pay the most for a system.

$6,624 $6,617 $6,316 $6,195 $6,112 $6,001

$5,622 $5,311

$4,608 $4,457

To store electricity inoff-peak times anduse this later whenelectricity can be

more expensive inpeak times

(n=202)

To help electricitysuppliers manage

peak demand(n=65)

Will have electricityin case of storms or

natural disasters(n=212)

Increased self-sufficiency / don't

have to rely on theelectricity grid

(n=242)

Battery storagesolutions are

becoming cheaper /better return on

investment(n=179)

To stop myelectricity billincreasing(n=232)

Increase the resalevalue of my home

(n=91)

It's the technology ofthe future(n=165)

I've heard goodthings about battery

storage(n=83)

Reduce the need forelectricity distributorsto build more poles

and wires(n=81)

Expected Cost By Different Reasons For Buying Battery Storage

Q54A. What price would you expect to pay for a battery storage system? Base: Those who intend on purchasing battery storage

31

Intentions To Go Off Grid.

32

Intentions to go off grid have remained stable.

3% 3% 4%

75% 75% 75%

22% 21% 21%

2014(n=2121)

2015(n=2199)

2016(n=2282)

Intention To Go Off Grid In Next 3 Years: South East Queensland

Yes No Don't know

3% 4% 4%

77% 75% 75%

20% 21% 21%

2014(n=1970)

2015(n=1936)

2016(n=2238)

Intention To Go Off Grid In Next 3 Years: Regional Queensland

Yes No Don't know

Q26B. Do you intend to completely disconnect from the electricity grid within the next 3 years? Base: Total sample

33

Very few households are likely to go off grid in the near future.

Own Solar PV

Y N

Own Battery Storage

Y N

Intend On Going Off

Grid

Y N

Intend On Purchasing

Battery Storage

Y N

Intend On Going Off

Grid

Y N


Solar PV

Y N


Battery Storage

Y N

Intend On Going Off

Grid

Y N

DK DK

DK

DK

DK

72% 28%

0.8% 27%

0.2% 0.2% 0.4% 4% 11% 12%

0.5% 2% 1%

12% 61%

3% 3% 5%

0.5% 1% 1%

Very few Queensland households are in a position to realistically consider going off grid in the immediate future (0.8% own solar PV and battery storage). Solar PV owners who either intend on purchasing battery storage (4%) or don‟t know whether they will purchase battery storage (11%) perhaps the present the greatest risk of growth in intentions to go off grid. Non-solar PV owners who intend on purchasing solar PV and battery storage (3%) also present a risk of a growing intention to go off grid, however this group will have more steps to reach that point and require a greater up front financial investment. The majority of Queenslanders do not own solar PV (72%) and do not intend on purchasing it in the next 2 years (61%).

Highest risk of going off grid

High risk of going off grid

Moderate risk of going off grid

Low risk of going off grid

34

Supply interruptions have a clear relationship with intention to go off grid, while bill size only has an impact among solar PV households who still receive high bills.

5%

3% 5%

3% 3%

9%

$300 or less $301-$500 More than $500

Intention To Go Off Grid By Bill Size

Non-Solar PV Household Solar PV Household

3% 4% 4%

7%

1%

5% 6%

10%

0 interruptions 1 - 5 interruptions 6 - 10interruptions

More than 10interruptions

Intention To Go Off Grid By Supply Interruptions

Non-Solar PV Household Solar PV Household

Q26B. Do you intend to completely disconnect from the electricity grid within the next 3 years? Base: Total sample

35

Households that intend on going off grid perform significantly fewer energy efficient behaviours.

14.9

5.9

15.1

4.4

15.5

6.5

15.3

5.6

15.4

6.3

Number Of Household Appliances Number Of Energy Efficient Behaviour

Average Intend on going off grid Solar PV Household Intend on purchasing solar PV Intend on purchasing battery storage

Intentions to go off grid will likely be lessened by an effective educational campaign that improves energy efficient behaviour.

Q18A. Which of the following do you have in your household? Q32. Could you please choose one description below which would best describe you in relation to each of the following: Base: Total sample

36

Wanting to save money and frustration with electricity providers are the primary reasons to go off grid.

3%

5%

3%

7%

7%

17%

27%

Other

Don't know

Moving / travelling

Don't need energy supplier/ self sufficient

Environmentally friendly

Electricity companies rip people off

Save money

Reasons For Wanting To Go Off Grid

Q26C. And why do you intend on completely disconnecting from the electricity grid within the next three years? Base: Those who intend on going off grid

37

Queensland households who intend on going off grid underestimate the costs involved, particularly those in SEQ.

$7,544 in regional

Queensland

$6,828 in South East Queensland

50%

9% 12%

1%

4%

9%

2%

13%

34%

7% 9%

6% 7%

21%

5%

12%

Less than$2,000

$2,000 -$3,999

$4,000 -$5,999

$6,000 -$7,999

$8,000 -$9,999

$10,000 -$14,999

$15,000 -$19,999

$20,000 ormore

Expected Cost To Go Off Grid


Average Expected Cost To Go Off Grid

Q26D. How much do you expect to pay in upfront costs to completely disconnect from the electricity grid and become 100% reliant on your own electricity generation? Please enter a number to the nearest dollar. Base: Those who intend on going off grid

38

Generators.

39

Generator ownership is significantly higher in the Northern regions.

1%

3%

3%

3%

3%

4%

5%

5%

7%

8%

10%

11%

14%

18%

18%

18%

23%

25%

29%

Brisbane North

Toowoomba

Brisbane West

Gold Coast

Brisbane South

Brisbane East

Brisbane Inner City

Sunshine Coast

Moreton Bay - North

Moreton Bay - South

Logan - Beaudesert

Ipswich

Darling Downs - Maranoa

Fitzroy

Queensland - Outback

Wide Bay

Townsville

Mackay

Cairns

Generator Ownership

5%

24%

48%

18%

4%

0 - 1 kW 1.1 - 2 kW 2.1 - 5 kW 5.1 - 10 kW More than 10kW

Size Of Generators

Q17B. Do you own a generator which provides your household with electricity supply in the event of a power outage? Base: Total sample Q17C. And what is the power capability of your generator? Base: Those who own a generator

Topic 2: Electric Vehicles.

41

Key Findings: Electric Vehicles.

1. Roughly half of all Queensland households who are in the market for a new vehicle are equally willing to consider an electric vehicle, a plug in hybrid or a regenerative braking hybrid.

2. Those who are willing to pay more than $100,000 for a vehicle are equally likely to consider an electric vehicle as a petrol / diesel vehicle.

3. Young, highly educated families with a high income in SEQ and the Southern QLD region will be the first to take up electric vehicles.

4. Those who are willing to consider an electric vehicle fall within two groups; those primarily motivated by the value / cost effectiveness of electric vehicles and those who are primarily motivated by the environment.

5. Those who are primarily motivated by the value / cost effectiveness of electric vehicles are more likely to be the earliest adopters.

6. The two main barriers to electric vehicles are upfront costs and driving range. There are currently no electric vehicles that address both of these barriers in the market.

7. The Tesla Model 3, to be released in mid-2018, may be the first electric vehicle to address both upfront costs and driving range. This may result in a sharp increase in the rate of adoption and willingness to consider.

8. Improved charging infrastructure would only improve the level of consideration of electric vehicles among those who are already willing to consider an electric vehicle.

9. Those who are not currently willing to consider an electric vehicle (approx. half of all QLD households) would be minimally impacted by improved charging infrastructure – however this may change with the release of models with improved costs and driving range (approx. mid-2018).

42

Half of all Queenslanders in the market for a new car would be open to considering an electric or hybrid vehicle.

Considering Purchasing A Car In Next 2 Years: South East Queensland

Considering Purchasing A Car In Next 2 Years: Regional Queensland

29% of South East Queenslanders are considering purchasing a car in the next 2 years

21% of Regional Queenslanders are considering purchasing a car in the next 2 years

49% 50% 53%

87%

Electric vehicle Plug in hybrid Regenerativebraking hybrid

Petrol / dieselvehicle

Consideration Of Vehicle Types If $20k+

46% 47% 50%

92%

Electric vehicle Plug in hybrid Regenerativebraking hybrid

Petrol / dieselvehicle

Consideration Of Vehicle Types If $20k+

Q65. Are you considering purchasing a motor vehicle of any kind in the next 2 years? Base: Total sample Q49. What prices would you be willing to spend on an electric, hybrid and traditional motor vehicle? Please select all prices that apply to you for each vehicle type. Base: those considering a vehicle in the next 2 years

43

Queenslanders are almost twice as likely to consider a traditional vehicle compared to an electric vehicle even if they were at the same price point.

48%

35%

23%

14%

8%

89%

61%

40%

25%

11%

5% 3%

$20,000 $30,000 $40,000 $50,000 $80,000 $100,000 $120,000

Willingness To Spend On Electric vs. Petrol / Diesel Vehicles

Electric vehicle Petrol / diesel vehicle

Those willing to spend $100,000 or more on a vehicle are equally as likely to consider an EV as a petrol / diesel

vehicle.

Q49. What prices would you be willing to spend on an electric, hybrid and traditional motor vehicle? Please select all prices that apply to you for each vehicle type. Base: those considering a vehicle in the next 2 years

44

Adoption of EV‟s will likely begin in SEQ among young, highly educated and high income families.

48%

35%

23%

14%

8%

5% 3%

$20,000 $30,000 $40,000 $50,000 $80,000 $100,000 $120,000

Willingness To Spend On Electric Vehicles

Innovators Early Adopters Early Majority

Profile Of Innovators / Early Adopters /

Early Majority

Location In South East QLD particularly

South Brisbane, Inner City

Brisbane and the Gold Coast.

In regional QLD, primarily in

the Southern region including

Toowoomba and Wide Bay.

Age 30 to 49 years old.

Household

Structure

Couple with children.

Education Highly educated

(Bachelor or Post Grad.).

Income High income of $90,000 or

more.


45

People considering EV‟s fall within two groups based on their primary motivation – value or environmental concerns.

Environmentally Driven

Primary Reason For Considering: The environment Secondary Reason For Considering: Value / cost effectiveness

10% of those in the market for a vehicle.

Even split between males and females

Employed part time or student

Bachelor degree

Currently own solar PV

Profile

Value Driven

Primary Reason For Considering: Value / cost effectiveness Secondary Reason For Considering: The environment

32% of those in the market for a vehicle.

Mostly males

Employed full time

Trade certificate / apprenticeship

Intend on purchasing solar PV

Profile

Q22D. Why are you considering purchasing an electric or plug-in hybrid motor vehicle? Base: Those willing to consider an electric vehicle

46

Those motivated by perceived value of EV‟s are more likely to purchase sooner than those who are motivated by environmental concerns.

18%

29%

46%

7% 9%

28%

50%

13%

Innovators($80k-$100k)

Early Adopters($40k-$50k)

Early Majority($20k-$30k)

Late Adopter

Adoption Cycle By Motivation For Considering EV

Value(n=299) Environment Concern (n=100)


47

While premium brand electric vehicles are too expensive for widespread adoption in Queensland, cheaper alternatives have also experienced little uptake due to poor range.

48%

35%

23%

14%

8%

5% 3%

$20,000 $30,000 $40,000 $50,000 $80,000 $100,000 $120,000

Willingness To Spend On Different Vehicle Types

Electric vehicle

Current price: Tesla Model S

$120,000

Current price: BMW i3 $65,900

Current price: Nissan Leaf

$39,990

Only 42 Nissan Leaf’s were sold Australia-wide in 2016.

Price Range

Nissan Leaf $39,990 135km

BMW i3 $65,900 200km

Tesla Model S $120,000 390km


48

New models to be released in 2018 may begin to overcome the two main barriers to electric vehicles; cost and range.

14%

9%

5%

24%

24%

25%

32%

38%

Don‟t know

Other

It is embarrassing to own an electricmotor vehicle

Too expensive to run and maintain

Don‟t want my electricity bill to increase even further

It doesn‟t suit my preferred type of vehicle (i.e. truck / ute)

Range is not long enough

Too expensive to purchase

Reasons For Not Considering An Electric Vehicle

By addressing both price and range concerns, the Tesla Model 3 could potentially increase the rate of EV adoption and make it more competitive against traditional petrol / diesel vehicles.

Price Range

Nissan Leaf $39,990 135km

BMW i3 $65,900 200km

Tesla Model S $120,000 390km

Tesla Model 3

(to be released mid-2018)

$46,800

approx. 345km

* Tesla Model 3 specifications sourced from the Tesla website: https://www.tesla.com/en_AU/model3 Q22G. Why are you not considering purchasing an electric or plug-in hybrid motor vehicle? Base: Those who would not consider an electric vehicle

The range of electric vehicles is significantly more likely to be mentioned as a barrier to consideration among 50+ year olds (39%) and males (39%). There were no statistically significant differences between regions.

49

Improved charging infrastructure only increases consideration of EV‟s among those who were already open to considering them.

64%

25%

39%

Public fast charging – 15 minutes to full

charge

Public charging – 2 hours to full charge

Workplace charging – 5 hours to full charge

Considering EV: % Increase In Of Consideration Of EV’s

If Charging Infrastructure Were Available

15%

3%

8%

Public fast charging – 15 minutes to full

charge

Public charging – 2 hours to full charge

Workplace charging – 5 hours to full charge

Not Considering EV: % Increase In Consideration Of EV’s

If Charging Infrastructure Were Available

Q66. How much more likely would you be to consider an electric or plug-in hybrid vehicle if the following charging options were available? Base: Total Sample

Topic 3: Appliances.

51

Key Findings: Appliances.

1. Ownership of all air conditioner types remains stable in South East Queensland, however may increase slightly over the next five years.

2. In regional Queensland, there is expected to be very little growth in the air conditioner market over the next five years – however new types of

air conditioners (i.e. split systems) will likely continue to replace older types (i.e. box air conditioners).

3. LED TV‟s continue to replace other types of TV‟s such as LCD and Plasma.

4. Ownership of tablet computers continues to increase at a rapid rate.

5. Ownership of desktop computers has stabilised after declining for the last few years.

6. Ownership of older electronic devices such as stereo‟s and DVR‟s is declining.

7. Use of LED lights in the home have increased significantly and are beginning reach similar levels of usage as CFL light bulbs.

8. Appliances are used more frequently by households in the Northern, Central and Outback regions.

52

Ownership of air conditioners has increased in regional Queensland.

75% 73% 71%

74% 73% 75% 76%

2010 2011 2012 2013 2014 2015 2016

Air Condition Ownership: South East Queensland


89% 91% 90% 91% 90% 90%

94%

85% 86% 87% 88% 91%

87%

94%

66% 63% 64%

71% 70% 71% 73%

2010 2011 2012 2013 2014 2015 2016

Air Condition Ownership: Regional Queensland

Northern Central Southern

Q18AA. Do you have any type of air conditioning in your home? Base: Total Sample

53

Ownership of air conditioners in South East Queensland is expected to increase very slowly over the next five years.

75% 73% 71%

74% 73% 75% 76% 77% 78% 79% 79% 80% 81%

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

Air Condition Forecasts: South East Queensland

South East Queensland South East Queensland - Forecast


54

No or very little growth is expected in air conditioner ownership in regional Queensland over the next five years.

89% 91% 90% 91% 90% 90%

94% 94% 94% 94% 94% 94% 94%

85% 86% 87% 88% 91%

87%

66% 63% 64%

71% 70% 71% 73% 73% 73% 74% 74% 74% 73%

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

Air Condition Ownership: Regional Queensland

Northern Northern - Forecast Central Central - Forecast Southern Southern - Forecast


55

Ownership of split system air conditioners has increased significantly in regional Queensland.

71% 71%

20%

15%

6% 6%

18% 18%

1% 4%

2012 2013 2014 2015 2016

Specific Air Conditioner Types: South East Queensland

Split system air conditioner Box air conditioner

Portable air conditioner Ducted air conditioning

Evaporative air conditioning

73%

79%

42%

32%

5% 7%

4% 5%

2012 2013 2014 2015 2016

Specific Air Conditioner Types: Regional Queensland




Q18A. What type(s) of air conditioners do you own? Base: Those who own an air conditioner

56

Popularity of split system air conditioners has experienced the greatest growth in the Northern and Central regions.

74%

84%

54%

43%

4% 2%

1% 2%

2012 2013 2014 2015 2016

Northern

Split system air conditioner

Box air conditioner

Portable air conditioner

Ducted air conditioning


71%

79%

47%

35%

5% 9%

3% 4%

2012 2013 2014 2015 2016

Central


Box air conditioner




73% 74%

25% 20%

6% 11%

4% 6%

2012 2013 2014 2015 2016

Southern


Box air conditioner





57

Renters are replacing their portable and box air conditioners with split systems.

75% 75%

27% 20%

3% 5%

15% 16%

2% 4%

2012 2013 2014 2015 2016

Specific Air Conditioner Types: Home Owners




62%

68%

32%

25%

11% 8% 9%

10%

2% 4%

2012 2013 2014 2015 2016

Specific Air Conditioner Types: Renters





58

Ducted air conditioning is slowly replacing split systems in newer homes.

69% 64%

9% 11%

1% 3%

26% 28%

2% 4%

2012 2013 2014 2015 2016

Specific Air Conditioner Types: Newer Homes (Less Than 5 Years Old)




76% 74%

28%

22%

3% 6%

13% 13%

2% 4%

2012 2013 2014 2015 2016

Specific Air Conditioner Types: Older Homes (5+ Years Old)





59

There are a range of appliances that households are more likely to own.

Most Common Appliances 2015 2016

Washing machine 97% 96%

Fridge(s) including bar/wine

fridges (with or without a freezer

component)

95% 94%

Microwave 93% 92%

Electric oven 85% 85%

Laptop computer 75% 76%

Ceiling fan 71% 72%

Electric cook top (including

induction cook tops) 66% 66%

Likely To Own Appliances 2015 2016

Dishwasher 59% 62%

Tablet computer 53% 61%

Clothes dryer 55% 57%

Desktop computer 55% 56%

LED or LED/LCD television 48% 53%

Energy efficient/Compact

fluorescent light bulbs 53% 50%

Electric hot water system 51% 49%

Less Likely To Own Appliances 2015 2016

LED light bulbs 38% 44%

Stereo 45% 44%

Freezers (detached from

fridge/stand-alone) 43% 42%

Gaming console (i.e. XBOX, Wii,

Playstation) 41% 41%

Digital video recorder (DVR) or

personal video recorder (PVR) 41% 40%

LCD television 38% 37%

Gas cook top 27% 29%

60

Kitchen: The proportion of households with dishwashers has increased.

98%

94%

86%

68%

55%

42%

26%

10%

96% 94%

86%

66%

58%

45%

28%

12%

96% 93%

86%

67%

58%

44%

26%

11%

95% 93%

85%

66%

59%

43%

27%

12%

94% 92%

85%

66% 62%

42%

29%

14%

Fridge Microwave Electric oven Electric cook top Dishwasher Freezers Gas cook top Gas oven

2012 2013 2014 2015 2016

Q18A. Which of the following do you have in your household? Base: Total sample

61

Televisions: LED TV‟s are gradually replacing LCD and plasma TV‟s.

24%

48%

27%

7%

47%

42%

24%

13%

9%

49%

40%

22%

13%

7%

48%

38%

21%

12%

5%

53%

37%

19%

12%

5%

LED or LED/LCD television LCD television Plasma television 3D television CRT Television

2012 2013 2014 2015 2016


62

Queensland households tend to own one type of TV.

Combination Of TV In

Household 2013 2014 2015 2016

LED only 28% 30% 30% 35%

LCD only 24% 25% 23% 22%

Plasma only 11% 10% 9% 8%

No TV in home 4% 3% 9% 7%

LCD & LED 5% 5% 5% 6%

Plasma & LED 3% 4% 3% 4%

LED & 3D 3% 4% 4% 3%

Plasma & LCD 4% 4% 3% 3%

3D only 2% 3% 3% 2%

LCD & 3D 2% 1% 1% 2%

Following a sharp increase in 2015, the

proportion of households with no TV has declined slightly in

2016.


63

Electronics: Tablet computers continue to grow at a very rapid rate.

67%

55%

45%

37%

77%

46%

62%

54%

47%

44%

76%

47%

59%

49%

44% 47%

75%

53% 55%

45%

41% 41%

76%

61%

56%

44% 41%

40%

Laptop computer Tablet computer Desktop computer Stereo Gaming console (i.e.XBOX, Wii, Playstation)

Digital video recorder(DVR) or personal video

recorder (PVR)

2012 2013 2014 2015 2016


64

Queensland households of all age groups are increasingly owning multiple tablet devices.

16% 17%

15%

22%

20% 20%

25%

30%

10% 10%

16%

23%

2013 2014 2015 2016

Ownership Of Multiple Tablets

Under 30 years 30 - 49 years 50 years or older


65

The proportion of younger households owning a laptop or tablet in place of a TV appears to have declined in 2016.

2%

3%

11%

6%

3%

2%

8%

4%

2% 1%

3% 3%

2013 2014 2015 2016

Ownership Of Laptop Or Tablet, But No TV

Under 30 years 30 - 49 years 50 years or older


66

Laundry: There has been no significant changes in ownership of laundry appliances.

98%

57%

98%

58%

98%

57%

97%

55%

96%

57%

Washing machine Clothes dryer

2012 2013 2014 2015 2016


67

Hot Water Systems: There has been no significant change in ownership of different hot water systems. 62%

4% 2%

14%

8%

1%

10%

59%

5% 3%

14%

7%

4%

12%

53%

6%

3%

14%

5% 8%

4% 5% 6%

51%

6%

3%

13%

6%

9%

6% 6% 4%

49%

6%

3%

15%

6%

9% 7% 7%

4%

Electric hot watersystem

Heat pump hotwater system

Solar hot watersystem (with nobooster or gas

booster)

Solar hot watersystem (with

electric booster)

Instantaneousgas hot water

system

Instantaneouselectric hot water

system

Gas hot water Instantaneousliquefied

petroleum gas(LPG) hot water

system

Mains natural gasstorage hot water

2012 2013 2014 2015 2016


68

There is a slow upward trend in ownership of gas appliances such as cook tops, ovens and hot water.

34%

37%

40%

35%

36% 38%

2014 2015 2016

Current Ownership Of Any Gas Appliance


Gas Appliance Ownership

Total Queensland 2014 2015 2016

Gas cook top 26% 27% 29%

Gas oven 11% 12% 14%

Gas hot water 4% 6% 7%

Instantaneous (LPG) hot water system 5% 6% 7%

Mains natural gas storage hot water 6% 4% 4%

Gas space heater 3% 3% 3%

Profile Of Those Who

Are More Likely To Own Gas Appliances

• Live in Brisbane

• Are between the age of 30-49 years

• Are a couple with children at home

• Live in homes that are less than 10 years old

• Have a higher income of $111,000 or more

• Are employed full or part time

• Have a higher education (Bachelor or Post Graduate Degree)


69

Intended uptake of gas appliances remains relatively low and stable.

4% 3%

5% 4% 4%

5%

2014 2015 2016

Intended Uptake Of Any Gas Appliance


Intended Uptake Of Gas Appliances

Total Queensland 2014 2015 2016


Instantaneous gas hot water system 1% 1% 2%

Gas oven 1% 1% 2%

Gas Hot Water (Mains Natural or LPG Gas) 0% 1% 2%

Gas space heater 1% 1% 1%

Profile Of Those Who

Are More Likely To Own Gas Appliances

• More likely to be male

• Live in Brisbane (particularly Inner City)

• Are under the age of 50

• Have a moderate income between $71,000 to $111,000

• Are employed full or part time

• Have a bachelor degree

• Have a larger electricity bill size of more than $500

Q21A. For each of the following you indicated that you DO NOT have in your home, are you planning to obtain this item in the next year or two? Base: Those who do not own one of the relevant appliances

70

Light Bulbs: LED light bulbs have seen a significant increase in usage in 2016.

76%

21%

65%

32%

59%

37%

53%

38%

50%

44%

CFL light bulbs LED light bulbs

2012 2013 2014 2015 2016

2% 2% 2% 6% 7% 8% 10%

3% 3% 5%

11%

15% 15%

18%

10% 11%

13%

14%

15% 14%

16%

2010 2011 2012 2013 2014 2015 2016

Number Of LED Lights In Home

In some lights

In most lights

In all lights

Q18A. Which of the following do you have in your household? Q19B. You indicated that you have LED Light Bulbs in your home. Where do you use these bulbs? Base: Total sample

71

Households in the Northern, Central and Outback regions tend to use appliances more frequently.

7.9 7.9

9.4

8.8

6.3 6.2

7.8 7.5

5.8

7.4

6.2 6.6

6.1 6.4

7.0

4.1

4.7 4.9

4.3

5.4

4.0

4.5 4.6

4.1

4.7

3.6 3.5 4.0

3.5

4.5

South East Queensland Northern Region Central Region Southern Region Outback

Average Number Of Times Appliance Is Used During The Week

Microwave Ceiling fan Electric cook top (including induction cook tops) Dishwasher Washing machine Electric oven

Q18C. Approximately, how many times per week do you use the following appliances? Base: Those who own the appliance

Topic 4: Behavioural Analysis.

73

Key Findings: Behavioural Analysis.

1. Energy efficient behaviours continue to decline across all Queensland households.

2. The decline in energy efficient behaviour may be due to it have little or no impact on the actual size of electricity bills – except for solar PV

households in South East Queensland.

3. Queenslanders are also becoming less likely to consider their consumption during peak times and are increasingly using electric cooking

appliances during this time.

4. In regional Queensland, households on the 6c FiT are becoming less likely to use their pool filter in the day time, while those on the 44c FiT are

increasingly using their pool filter during the day time.

74

All Queensland households are performing fewer energy efficient behaviours.

6.7 6.7

6.1 6.0 5.9

5.0

9.1

10.0

9.1 9.3 8.0

6.5

7.0 7.3

6.9 6.8 6.6

5.3

9.8

9.6

9.3 9.5

7.9 6.6

2011 2012 2013 2014 2015 2016

Average Number Of Energy Efficient Behaviours Performed

SEQ - Non-Solar PV SEQ - Solar PV Reg. QLD - Non-Solar PV Reg. QLD - Solar PV

7.6 8.4

6.8 6.7

Less than 10c FiT More than 40c FiT


2015 2016

7.2 8.3

6.4 6.8

6c FiT 44c FiT

Regional Queensland

2015 2016

Q32. Could you please choose one description below which would best describe you in relation to each of the following: Base: Total sample

75

Out of 18 possible behaviours, setting the air conditioner to 24 / 25 degrees was the only energy efficient behaviour to increase in 2016.

54%

69%

39%

49%

27%

40%

69%

28%

59% 62%

34%

45%

24%

37%

67%

26%

Set air conditioning to24/25 degrees

cooling in summer

Using a fan instead ofthe air conditioningwhenever you can

Turn off your secondfridge when not in

use

Clean your air-conditioner filters)

Turn off applianceslike your fridge or hotwater heater when

going away

Switch appliances offat the powerpoint

rather than leavingthem on standby

Turn off the airconditioning when

you leave a room orgo out

Ensure you have thebest tariff option for

your electric hotwater system, pool

etc.

2015 2016


76

The decline in energy efficient behaviour does not appear to be related to the bill sizes or bill concern.

7.4 7.6 7.8 7.6 7.7

7.3 7.3 6.8

6.9 7.3 7.2

6.9 7.1 7.0

7.5

6.7 6.9

6.5 6.7 7.1

5.6 5.3

5.8 5.6 5.6

Low bill - no concern(unaffected)

High bill - no concern(ambivalent)

Low bill - high concern(Sensitive / media impacted)

Med bill - high concern(Impacted)

High bill - high concern(Hardship)

Average Number Of Energy Efficient Behaviours

2012

2013

2014

2015

2016


77

In SEQ, energy efficient behaviour is only correlated with bill size among solar PV households.

4.7 5.3 5.0 5.1 5.0 5.2 5.2

12.5 12.9 12.6

13.8 14.2 15.1

15.7

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Number Of Energy Efficient Behaviours & Appliances By Bill Size:

Non-Solar Households In SEQ

Number Of Energy Efficient Behaviours

Number Of Appliances

No significant correlation between performing energy efficient behaviours and bill size (β = -0.05)

Q32. Could you please choose one description below which would best describe you in relation to each of the following: Q18A. Which of the following do you have in your household? Base: Total sample

7.1 7.1 6.6

5.9 5.9 5.1

6.5

14.9 15.4 15.3

15.7 15.7 16.3 16.6

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore


Solar PV Households In SEQ



78

In regional Queensland, there is no correlation between energy efficient behaviour and bill size.

Q32. Could you please choose one description below which would best describe you in relation to each of the following: Q18A. Which of the following do you have in your household? Base: Total sample

5.6 5.2 4.9 5.7 5.8

5.2 5.5

12.3 12.4 12.8

13.8 14.3 14.5 14.8

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore


Non-Solar PV Households In Reg. QLD



No significant correlation between performing energy efficient behaviours and bill size (β = -0.02)

6.5 6.6 6.6 6.9 6.8 6.6 7.2

15.3 15.2 15.2 16.0

17.0 16.5 16.9

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore


Solar PV Households In Reg. QLD



Significant correlation between performing energy efficient behaviours and bill size (β = -0.02)

79

Switching off appliances at the power point is the behaviour most likely to be associated with a lower bill.

34%

34%

35%

35%

36%

37%

38%

41%

41%

42%

44%

45%

36%

24%

22%

20%

22%

24%

19%

20%

18%

16%

17%

16%

14%

20%

Turn off your second fridge when not in use

Close windows and doors when running the airconditioner

Turn off the air conditioning when you leave a roomor go out

Use a clothesline to dry washing instead of a dryer

Clean your air-conditioner filters)

Ensure your dishwasher and washing machineshave full loads before use

Using a fan instead of the air conditioning wheneveryou can

When purchasing or replacing appliances, choosethose with the highest energy star rating

Ensure you have the best tariff option for yourelectric hot water system, pool etc.

Set air conditioning to 24/25 degrees cooling insummer

Turn off appliances like your fridge or hot waterheater when going away

Switch appliances off at the powerpoint rather thanleaving them on standby

Total Queensland Households

Bill Sizes Among Those Who Perform A Specific Energy Efficient Behaviour

$300 bill or less More than $500 bill

Those who perform the following behaviours are more likely to

have a small bill ($300 or less) compared to the average

Queensland Household

• Switch appliances off at the power point rather than leaving them

on standby

• Turn off appliances like your fridge or hot water heater when going

away

• Set air conditioning to 24/25 degrees cooling in summer

• Ensure you have the best tariff option for your electric hot water

system, pool etc.

• When purchasing or replacing appliances, choose those with the

highest energy star rating

More likely to have a lower bill than

the average Queensland household.

Q6. On average, how much is your electricity bill per quarter? Q32. Could you please choose one description below which would best describe you in relation to each of the following: Base: Total sample

80

Queenslanders have become less likely to consistently alter their electricity consumption during peak times.

45%

51%

29% 32%

42% 39%

45%

26% 29%

40%

Use the dishwasher machineoutside peak times (4pm and 8pm)

Run pool filter at off peak times i.e.not between 4pm and 8pm

Generally being conscious of usingelectricity during peak times (4pm

to 8pm)

Avoid using high wattageappliances (eg vacuum, iron)

during peak times

Use the washing machine outsidepeak times (4pm to 8pm)

2015 2016

Q32B. Could you please choose one description below which would best describe you in relation to each of the following: Base: Total sample

81

The decline in peak demand behaviour has be most common in South East Queensland locations.

79% 83% 81% 82%

78%

88%

82% 78%

82% 80% 83%

63%

74% 73% 73% 70%

82% 77%

74% 78% 76%

79%

Mackay Logan -Beaudesert

Toowoomba Moreton Bay -South

Brisbane InnerCity

Brisbane North Fitzroy Brisbane South Brisbane East Sunshine Coast Ipswich

Performed Any Type Of Peak Demand Behaviour

2015 2016

Q32B. Could you please choose one description below which would best describe you in relation to each of the following: Base: Total sample

82

Usage of electric cooking appliances is increasing during peak time.

84%

78% 79% 77%

80%

69%

66% 67%

69%

73%

2012 2013 2014 2015 2016

Usage Between 4pm – 8pm

Electric cook top Electric oven

Electric cook top usage between 4pm-8pm

Region 2015 2016 Change

Brisbane East 79% 89% +10%

Moreton Bay - North 74% 81% +7%

Sunshine Coast 74% 81% +6%

Darling Downs - Maranoa 73% 79% +6%

Ipswich 75% 79% +4%

Wide Bay 77% 81% +4%

Gold Coast 75% 79% +4%

Electric oven usage between 4pm-8pm

Region 2015 2016 Change

Brisbane East 72% 81% +9%

Toowoomba 72% 80% +8%

Brisbane North 69% 77% +7%

Sunshine Coast 68% 76% +7%

Wide Bay 61% 68% +7%

Fitzroy 69% 75% +6%

Townsville 73% 79% +6%

Moreton Bay - North 66% 71% +5%

Q34. Earlier you mentioned a range of appliances you have in your household. Can you indicate approximately when you would most often use that appliance on a daily basis? Base: Those who own an electric cook top or oven

83

In regional Queensland, households on the 6c FiT are becoming less likely to use their pool filter in the day time, while those on the 44c FiT are more likely.

68%

57%

48%

18% 22%

29%

2014 2015 2016

Usage Of Pool Filter Between 11am-4pm: Regional Queensland

6c Feed In Tariff 44c Feed In Tariff

44%

60% 62%

27% 28% 26%

2014 2015 2016

Usage Of Pool Filter Between 11am-4pm: South East Queensland

Less than 10c Feed In Tariff More than 40c Feed In Tariff

Q34. Earlier you mentioned a range of appliances you have in your household. Can you indicate approximately when you would most often use that appliance on a daily basis? Base: Those who have a pool

Topic 5: Electricity Costs & Supply Reliability.

85

Key Findings: Electricity Costs & Supply Reliability.

1. The level of bill concern continues to decline, particularly in South East Queensland.

2. The decline in bill concern appears to occur regardless of actual bill size.

3. A potential hypothesis for the decline in bill concern is due to electricity prices and price rises becoming a less topical issue compared to a few

years ago.

4. Regional Queensland households experience many more supply interruptions than those in South East Queensland.

5. In terms of addressing bill concern and supply interruptions the main regions to prioritise in South East Queensland are:

a) Moreton Bay – South & North (some Moreton Bay – South households are open to paying more for improved reliability)

b) Sunshine Coast

6. In regional Queensland, the main priority areas regarding bill concern and supply interruptions are:

a) Fitzroy

b) Darling Downs – Maranoa

7. The majority of Queensland households do not want any change in the balance between electricity prices and supply reliability.

86

Bill concern continues to decline in South East Queensland.

38% 39% 35% 39%

43%

25% 21% 23%

22%

23%

37% 39% 41% 38%

33%

2012(n=1444)

2013(n=2107)

2014(n=2121)

2015(n=2199)

2016(n=2282)

Bill Concern: South East Queensland


Mean: 6.0 6.0 6.3 6.0 5.6

12%

5% 6% 5% 3%

12% 10%

13% 13%

6%

14%

2%

Bill Concern In SEQ (2016)

% High Bill

Concern Mean

Non-Solar PV

Household 34% 5.7

Solar PV

Household 28% 5.2

Less than 10c

FiT 36% 5.9

More than 40c FIt 20% 4.2

M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means „not at all concerned‟ and 10 means „very concerned‟? Base: Total sample

87

In regional Queensland, bill concern has remained stable.

43% 35% 38% 38% 39%

21%

17% 19% 19% 19%

36%

47% 41% 42% 42%

2012(n=2030)

2013(n=1642)

2014(n=1970)

2015(n=1936)

2016(n=2238)

Bill Concern: Regional Queensland


Mean: 5.8 6.4 6.2 6.1 6.0

12%

3% 5% 5%

3%

10% 9% 10%

14%

6%

22%

1%

Bill Concern In Reg. QLD (2016)

% High Bill

Concern Mean

Non-Solar PV

Household 44% 6.3

Solar PV

Household 33% 5.1

6c FiT 36% 5.2

44c FiT 30% 4.9

M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means „not at all concerned‟ and 10 means „very concerned‟? Base: Total sample

88

The cost of electricity has become a less topical issue.

49%

7%

19%

14%

8%

52%

6%

18%

12%

6%

58%

7%

14% 12%

5%

Low bill - noconcern

(unaffected)

High bill - noconcern

(ambivalent)

Low bill - highconcern

(Sensitive /media impacted)

Med bill - highconcern

(Impacted)

High bill - highconcern

(Hardship)

Bill Concern Segments: South East Queensland

2014 2015 2016

46%

10%

15% 13% 13%

43%

12%

16% 13%

11%

47%

10% 13%

15%

10%

Low bill - noconcern

(unaffected)

High bill - noconcern

(ambivalent)

Low bill - highconcern

(Sensitive /media impacted)

Med bill - highconcern

(Impacted)

High bill - highconcern

(Hardship)

Bill Concern Segments: Regional Queensland

2014 2015 2016

2012 2013 2014 2015 2016

Google Searches For ‘Electricity Prices’ In Queensland

Fewer mentions of electricity prices and price rises in the media are likely the main reason for the decline in both bill concern and energy efficient behaviour, despite bill sizes remaining largely the same.

M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means „not at all concerned‟ and 10 means „very concerned‟? Q6. On average, how much is your electricity bill per quarter? Base: Total sample Google Searches For „Electricity Prices‟ In Queensland – Google Trends

89

Central Queensland and the outback experience the greatest number of supply interruptions.

13.7

12.2

10.4 9.8

6.4 6.1 5.4 5.4 5.3 5.0

4.6 4.2

3.8 3.2 3.0 2.7 2.7

2.2 1.8

Average Number Of Hours Of Supply Interruptions In The Past 12 Months

Q67. Approximately, how many hours in total have you experienced electricity supply interruptions (i.e. a blackout or a planned outage) over the last 12 months? Base: Total sample

90

Priority Regions: Total Queensland.

Cairns

Townsville

Mackay

Fitzroy


Toowoomba

Wide Bay


Brisbane East

Brisbane North

Brisbane South Brisbane West

Brisbane Inner City

Gold Coast

Ipswich

Logan - Beaudesert

Moreton Bay - North

Moreton Bay - South

Sunshine Coast

Below Average Bill Concern

Be

low

Ave

rage

S

up

ply

In

terr

up

tio

ns

Ab

ove

Ave

rage

S

up

ply

In

terr

up

tio

ns

LEVERAGE

CONCENTRATE REVIEW

Above Average Bill Concern

REVIEW

Regional Queensland is a higher priority area in regards to supply interruptions and bill concern compared to South East Queensland.

M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means „not at all concerned‟ and 10 means „very concerned‟? Q67. Approximately, how many hours in total have you experienced electricity supply interruptions (i.e. a blackout or a planned outage) over the last 12 months? Base: Total sample

91

Brisbane East

Brisbane North

Brisbane South

Brisbane West

Brisbane Inner City

Gold Coast

Ipswich

Logan - Beaudesert

Moreton Bay - North

Moreton Bay - South

Sunshine Coast


Be

low

Ave

rage

S

up

ply

In

terr

up

tio

ns

Ab

ove

Ave

rage

S

up

ply

In

terr

up

tio

ns

LEVERAGE

CONCENTRATE REVIEW


REVIEW

Priority Regions: South East Queensland. Within South East Queensland, the main priority areas in regards to supply interruptions and bill concern are Moreton Bay and the Sunshine Coast.

Cost vs. Reliability Preference

Pay more for

improved reliability

Poorer reliability for

reduced bill

Total QLD 6% 19%

Brisbane East 3% 15%

Brisbane North 1% 20%

Brisbane South 12% 19%

Brisbane West 7% 21%

Brisbane Inner City 12% 17%

Gold Coast 4% 18%

Ipswich 3% 19%

Logan - Beaudesert 9% 21%

Moreton Bay - North 2% 19%

Moreton Bay - South 18% 13%

Sunshine Coast 4% 21%

M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means „not at all concerned‟ and 10 means „very concerned‟? Q67. Approximately, how many hours in total have you experienced electricity supply interruptions (i.e. a blackout or a planned outage) over the last 12 months? Q68. Which of the following statements best reflects how you feel about the balance between the cost of electricity and the reliability of the electricity supply? Base: Total sample

92

Cairns

Townsville

Mackay

Fitzroy


Toowoomba

Wide Bay



Be

low

Ave

rage

S

up

ply

In

terr

up

tio

ns

Ab

ove

Ave

rage

S

up

ply

In

terr

up

tio

ns

LEVERAGE

CONCENTRATE REVIEW


REVIEW

Priority Regions: Regional Queensland. In regional Queensland, Darling Downs-Maranoa and Fitzroy are the highest priority areas where supply interruptions and bill concern should be addressed.

Cost vs. Reliability Preference

Pay more for

improved reliability

Poorer reliability

for reduced bill

Total QLD 6% 19%

Cairns 5% 21%

Townsville 4% 22%

Mackay 5% 22%

Fitzroy 5% 19%

Darl. Downs -

Maranoa 5% 21%

Toowoomba 2% 24%

Wide Bay 5% 19%

Queensland -

Outback 10% 18%

M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means „not at all concerned‟ and 10 means „very concerned‟? Q67. Approximately, how many hours in total have you experienced electricity supply interruptions (i.e. a blackout or a planned outage) over the last 12 months? Q68. Which of the following statements best reflects how you feel about the balance between the cost of electricity and the reliability of the electricity supply? Base: Total sample

93

The majority of Queenslanders do not want any change in the balance between costs and supply reliability.

5%

7%

74%

75%

21%

19%

Regional Queensland (n=2,238)

South East Queensland (n=2,282)

I would be prepared to pay more to have higher reliability

The existing balance between cost and reliability is about right

I would be prepared to accept poorer reliability to reduce my bill.

Q68. Which of the following statements best reflects how you feel about the balance between the cost of electricity and the reliability of the electricity supply? Base: Total sample

Topic 6: Tariffs.

95

Tariff Audit.

1%

2%

7%

10%

14%

19%

25%

41%

A demand based tariff

Tariff 12 / Time of Use tariff

None of these

Off-peak / Controlled load (unsure ofspecific tariff)

Tariff 31 / Night Rate tariff

Tariff 33 / Controlled Supply tariff /Economy tariff

Tariff 11

Don't know

Tariff Audit: South East Queensland

1%

2%

3%

7%

18%

30%

30%

46%

A demand based tariff

Tariff 12 / Time of Use tariff

None of these

Off-peak / Controlled load (unsure ofspecific tariff)

Tariff 31 / Night Rate tariff

Don't know

Tariff 33 / Controlled Supply tariff /Economy tariff

Tariff 11

Tariff Audit: Regional Queensland

Q29. Do you use any of the following tariffs? Base: Total sample

96

No, 39%

Don't know, 55%

Intention To Switch Tariff: Regional Queensland

Intention To Switch Tariff.

No, 39%

Don't know, 52%

Intention To Switch Tariff: South East Queensland

9% of South East Queenslanders intend on switching tariffs in the next 2 years

6% of Regional Queenslanders intend on switching tariffs in the next 2 years

34%

16% 14%

30%

Move a specific appliance to an „off-peak‟ tariff (i.e. Tariff

31 or 33)

Move a specific appliance to a „flat

rate‟ tariff (i.e. Tariff 11 or 12) from an „off-peak‟ tariff (i.e. Tariff

31 or 33

Move to a „time of use‟ tariff (i.e. Tariff

12 or 13)

Don‟t know

Tariff Switching To

39%

14% 11%

33%

Move a specific appliance to an „off-peak‟ tariff (i.e. Tariff

31 or 33)

Move a specific appliance to a „flat

rate‟ tariff (i.e. Tariff 11 or 12) from an „off-peak‟ tariff (i.e. Tariff

31 or 33

Move to a „time of use‟ tariff (i.e. Tariff

12 or 13)

Don‟t know

Tariff Switching To

Q29B. Do you intend to switch electricity tariffs in the next two years? Base: Total sample Q29C. Which electricity tariffs are you likely to switch to? Base: Those intending on switching tariffs

Appendices.

98

Regional Profiles.

99

Regional Profiles: Brisbane - East.

Top 10 Increased Appliance Ownership

2015 2016 Diff.

LED light bulbs 35% 49% 14%

Tablet computer 51% 65% 14%

Desktop computer 53% 64% 11%

Dishwasher 61% 72% 11%

Clothes dryer 52% 61% 9%

Pool/Pool filter 18% 26% 8%

DVR or PVR 46% 54% 7%

Plasma television 17% 25% 7%

Stereo 47% 53% 7%

LPG hot water system 8% 12% 4%

Top 10 Decreased Appliance Ownership

2015 2016 Diff.

Freezers 45% 38% -7%

Electric hot water

system 55% 48% -7%

LCD television 40% 35% -6%

CFL light bulb 58% 52% -6%

CRT Television 7% 3% -4%

Ceiling fan 76% 72% -3%

Instantaneous electric

hot water system 8% 5% -3%

Mains natural gas hot

water 5% 2% -3%

Spa/spa filter 8% 6% -2%

Instantaneous gas hot

water system 8% 6% -2%

Solar PV

40% Ownership

16% Intend To Purchase

Air Conditioner Ownership

2015 2016 Diff.

Split system 81% 74% -7%

Box 19% 13% -6%

Portable 15% 7% -7%

Ducted 17% 23% 6%

Evaporative 6% 2% -4%

Battery Storage

57% Awareness


2% Intend To Go

Off Grid

39%

44%

21%

24%

38%

30%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

7.1 2015

6.3 2016

Avg. Number Of Energy Efficient Behaviours

8%

48% 44%

Under 30years

30 - 49 years 50 years orolder

Age

9%

25% 23% 32%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

17% Renting

83% Own Home

7% 12%

25% 29% 22%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

34% 31%

2%

16%

7% 8%

Couplewith

children

Couplewithoutchildren

Singleparent

Singleresident

household

Sharehouse

Adult childw/ parents

Household Structure

14% 16%

19%

15% 12%

9% 11%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size

RED FIGURES are significantly lower than the SEQ total sample OR previous year GREEN FIGURES are significantly higher than the SEQ total sample OR previous year

Base: Brisbane – East 2016 (n=200); 2015 (n=153)

100

Regional Profiles: Brisbane - North.


2015 2016 Diff.



Gaming console 33% 42% 9%



Solar pool heating 1% 5% 4%

Freezers 38% 41% 4%

Heat pump hot water

system 2% 5% 3%


Gas oven 17% 19% 2%


2015 2016 Diff.

Stereo 51% 38% -12%

Electric cook top 66% 56% -9%


Desktop computer 57% 51% -6%

Microwave 97% 91% -5%

Electric oven 85% 80% -5%

Electric heater 13% 7% -5%

3D television 11% 7% -4%

LED television 56% 52% -3%

Gas space heater 3% 0% -3%

Solar PV

27% Ownership



2015 2016 Diff.


Box 13% 13% -1%

Portable 10% 10% 0%

Ducted 13% 22% 10%

Evaporative 2% 2% 0%

Battery Storage

62% Awareness


5% Intend To Go

Off Grid

42%

36%

21%

31%

35%

30%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

6.0 2015

5.5 2016


9%

51% 40%

Under 30years


Age

8%

24% 17%

27%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

28% Renting

72% Own Home

12% 9% 19%

11%

44%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

28% 33%

2%

17%

11%

6%

Couplewith

children


Singleparent

Singleresident

household

Sharehouse


Household Structure

5%

20%

25%

15% 16%

4% 5%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size


Base: Brisbane – North 2016 (n=134); 2015 (n=139)

101

Regional Profiles: Brisbane - South.


2015 2016 Diff.



Gas oven 12% 19% 7%

Freezers 28% 35% 6%


Electric heater 10% 13% 4%

LCD television 35% 38% 3%

Microwave 91% 95% 3%


Solar hot water system

(with electric booster) 12% 15% 3%


2015 2016 Diff.




Electric hot water

system 48% 42% -5%

Dishwasher 62% 59% -3%




Solar pool heating 3% 2% -2%

Pool/Pool filter 21% 19% -2%

Plasma television 21% 19% -2%

Solar PV

26% Ownership



2015 2016 Diff.


Box 20% 18% -2%

Portable 14% 10% -4%

Ducted 20% 22% 2%


Battery Storage

61% Awareness


4% Intend To Go

Off Grid

42%

50%

21%

21%

36%

29%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

6.3 2015

5.1 2016


14%

51% 35%

Under 30years


Age

7%

24% 25% 34%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

29% Renting

71% Own Home

5% 12% 16% 14%

46%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

30% 32%

3%

14%

8% 10%

Couplewith

children


Singleparent

Singleresident

household

Sharehouse


Household Structure

8%

19% 21%

20%

14%

9%

2%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size


Base: Brisbane – South 2016 (n=231); 2015 (n=235)

102

Regional Profiles: Brisbane - West.


2015 2016 Diff.



Heat pump hot water

system 3% 10% 7%

Gas oven 7% 14% 7%

Fridge 91% 97% 6%

3D television 5% 10% 5%


Electric hot water

system 55% 59% 4%

CRT Television 2% 6% 4%



2015 2016 Diff.

Gas hot water 15% 3% -13%

LED television 49% 39% -10%


Stereo 47% 38% -9%






Washing machine 97% 94% -3%

Solar PV

25% Ownership



2015 2016 Diff.

Split system 76% 77% 1%

Box 18% 17% -1%

Portable 7% 3% -4%

Ducted 21% 16% -5%


Battery Storage

51% Awareness


4% Intend To Go

Off Grid

42%

50%

21%

25%

37%

20%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

6.3 2015

5.4 2016


29% 32% 39%

Under 30years


Age

8% 16%

26% 37%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

21% Renting

79% Own Home

10% 9% 18% 16%

39%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

28%

39%

2%

9% 12% 10%

Couplewith

children


Singleparent

Singleresident

household

Sharehouse


Household Structure

8%

20%

28%

15% 12%

5% 5%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size


Base: Brisbane – West 2016 (n=109); 2015 (n=118)

103

Regional Profiles: Brisbane – Inner City.


2015 2016 Diff.

Spa/spa filter 5% 15% 10%




hot water system 11% 19% 7%

Septic tank 3% 9% 6%





CRT Television 6% 9% 4%


2015 2016 Diff.

DVR or PVR 43% 28% -15%

Electric hot water

system 44% 29% -15%

Gaming console 36% 24% -12%



Stereo 39% 31% -9%


Laptop computer 75% 68% -7%



Solar PV

7% Ownership



2015 2016 Diff.


Box 10% 16% 6%

Portable 9% 8% -1%

Ducted 14% 22% 8%


Battery Storage

51% Awareness


10% Intend To Go

Off Grid

38%

47%

25%

21%

36%

31%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

5.8 2015

4.3 2016


14%

56%

29%

Under 30years


Age

13% 22%

17%

34%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

45% Renting

55% Own Home

11% 19%

14% 16%

34%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

21%

27%

7%

28%

13%

4%

Couplewith

children


Singleparent

Singleresident

household

Sharehouse


Household Structure

10% 13%

36%

18%

9% 5% 4%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size


Base: Brisbane – Inner City 2016 (n=160); 2015 (n=165)

104

Regional Profiles: Gold Coast.


2015 2016 Diff.

CFL light bulb 36% 45% 8%



DVR or PVR 35% 41% 5%


LED television 45% 49% 4%


Laptop computer 72% 77% 4%





2015 2016 Diff.





Gas cook top 23% 19% -3%



Stereo 45% 42% -3%


Electric hot water

system 57% 55% -2%


Solar PV

23% Ownership



2015 2016 Diff.


Box 11% 17% 6%

Portable 10% 8% -2%

Ducted 22% 17% -4%


Battery Storage

53% Awareness


2% Intend To Go

Off Grid

37%

40%

25%

25%

37%

33%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

6.6 2015

5.2 2016


11%

47% 42%

Under 30years


Age

12%

28% 25% 22%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

34% Renting

66% Own Home

9% 15%

34% 23%

11%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

27%

35%

4%

19%

6% 6%

Couplewith

children


Singleparent

Singleresident

household

Sharehouse


Household Structure

9%

14%

23% 22%

16%

8% 5%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size


Base: Gold Coast 2016 (n=418); 2015 (n=414)

105

Regional Profiles: Ipswich.


2015 2016 Diff.




Stereo 41% 49% 8%



Electric oven 78% 84% 6%






2015 2016 Diff.

Gas oven 24% 18% -6%






DVR or PVR 43% 42% -2%





Solar PV

30% Ownership



2015 2016 Diff.


Box 25% 19% -5%

Portable 6% 6% -1%

Ducted 6% 12% 6%


Battery Storage

52% Awareness


2% Intend To Go

Off Grid

37%

39%

18%

22%

43%

35%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

7.2 2015

6.0 2016


8%

54% 38%

Under 30years


Age

20% 31%

19% 17%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

33% Renting

67% Own Home

14% 12% 21%

12%

33%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

29% 27%

8%

22%

7% 6%

Couplewith

children


Singleparent

Singleresident

household

Sharehouse


Household Structure

15%

20% 21% 19%

10% 8%

3%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size


Base: Ipswich 2016 (n=212); 2015 (n=210)

106

Regional Profiles: Logan - Beaudesert.


2015 2016 Diff.




Spa/spa filter 5% 12% 7%


Electric cook top 64% 71% 6%

Freezers 43% 49% 6%

Ceiling fan 63% 69% 6%




2015 2016 Diff.


(with electric booster) 20% 14% -6%

LPG hot water system 8% 5% -3%



Solar pool heating 4% 2% -2%


Septic tank 16% 14% -2%





Solar PV

36% Ownership



2015 2016 Diff.


Box 22% 16% -6%

Portable 7% 5% -2%

Ducted 13% 12% -1%


Battery Storage

54% Awareness


2% Intend To Go

Off Grid

41%

49%

25%

15%

32%

32%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

6.4 2015

5.5 2016


15%

47% 38%

Under 30years


Age

10%

26% 28% 25%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

26% Renting

74% Own Home

8% 11%

25% 24% 26%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

31% 34%

4%

13% 10%

7%

Couplewith

children


Singleparent

Singleresident

household

Sharehouse


Household Structure

11% 13%

24% 22%

13% 11%

3%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size


Base: Logan – Beaudesert 2016 (n=258); 2015 (n=217)

107

Regional Profiles: Moreton Bay - North.


2015 2016 Diff.








Electric hot water

system 48% 53% 5%

Stereo 44% 48% 4%




2015 2016 Diff.

DVR or PVR 48% 36% -13%


Clothes dryer 62% 55% -7%


Gas oven 9% 5% -4%


Heat pump hot water

system 6% 3% -4%





Solar PV

35% Ownership



2015 2016 Diff.


Box 14% 18% 3%

Portable 6% 4% -2%

Ducted 15% 22% 7%


Battery Storage

58% Awareness


4% Intend To Go

Off Grid

38%

37%

20%

21%

40%

40%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

6.6 2015

5.6 2016


10%

43% 47%

Under 30years


Age

14%

34%

17% 20%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

34% Renting

66% Own Home

7%

23% 27%

21% 17%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

31% 36%

8% 13%

5% 7%

Couplewith

children


Singleparent

Singleresident

household

Sharehouse


Household Structure

16% 17% 16%

21%

13%

9%

2%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size


Base: Moreton Bay – North 2016 (n=158); 2015 (n=156)

108

Regional Profiles: Moreton Bay - South.


2015 2016 Diff.







(without booster) 3% 11% 8%


Freezers 36% 44% 8%




2015 2016 Diff.




Fridge 96% 90% -6%








Solar PV

29% Ownership



2015 2016 Diff.


Box 12% 11% -1%

Portable 10% 5% -5%

Ducted 20% 21% 1%


Battery Storage

65% Awareness


8% Intend To Go

Off Grid

40%

39%

18%

24%

43%

38%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

6.6 2015

5.6 2016


13%

50% 37%

Under 30years


Age

11%

22% 27% 27%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

23% Renting

77% Own Home

9%

21% 30%

24% 13%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

36% 32%

6% 8% 8% 6%

Couplewith

children


Singleparent

Singleresident

household

Sharehouse


Household Structure

11% 11%

19%

28%

13%

6% 7%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size


Base: Moreton Bay – South 2016 (n=123); 2015 (n=123)

109

Regional Profiles: Sunshine Coast.


2015 2016 Diff.




DVR or PVR 38% 43% 5%







water 4% 7% 3%



2015 2016 Diff.




Stereo 48% 41% -8%

Electric hot water

system 56% 49% -7%



Fridge 98% 93% -5%



Solar PV

38% Ownership



2015 2016 Diff.


Box 12% 9% -3%

Portable 12% 1% -11%

Ducted 18% 16% -2%


Battery Storage

60% Awareness


4% Intend To Go

Off Grid

36%

42%

20%

20%

43%

37%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

6.2 2015

5.5 2016


13%

36% 50%

Under 30years


Age

14%

39%

18% 14%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

21% Renting

79% Own Home

12% 13%

30% 23% 19%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

22%

40%

9% 13%

8% 6%

Couplewith

children


Singleparent

Singleresident

household

Sharehouse


Household Structure

10%

22%

29%

15% 14%

4% 1%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size


Base: Sunshine Coast 2016 (n=279); 2015 (n=269)

110

Regional Profiles: Cairns.

Solar PV

21% Ownership


Battery Storage

59% Awareness


3% Intend To Go

Off Grid

38%

35%

20%

18%

42%

47%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

7.2 2015

6.2 2016


5%

52% 43%

Under 30years


Age

11%

28% 24% 21%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

35% Renting

65% Own Home

7%

17%

26% 20% 20%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

29%

42%

4%

14% 7%

2%

Couplewith

children


Singleparent

Singleresident

household

Sharehouse


Household Structure

6% 6%

20%

25%

18%

8%

14%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size Top 10 Increased Appliance Ownership

2015 2016 Diff.










Washing machine 96% 100% 4%


2015 2016 Diff.


Gas oven 15% 11% -4%





Stereo 45% 43% -2%

DVR or PVR 39% 37% -2%

Mains natural gas

storage hot water 3% 2% -1%



2015 2016 Diff.


Box 41% 35% -6%

Portable 5% 2% -3%

Ducted 5% 2% -2%


RED FIGURES are significantly lower than the Reg. QLD total sample OR previous year GREEN FIGURES are significantly higher than the Reg. QLD total sample OR previous year

Base: Cairns 2016 (n=276); 2015 (n=316)

111

Regional Profiles: Townsville.


2015 2016 Diff.








Gas cook top) 25% 29% 4%

Dishwasher) 59% 63% 4%



water system 1% 3% 2%


2015 2016 Diff.


Electric hot water

system 59% 54% -5%









Solar PV

30% Ownership



2015 2016 Diff.


Box 54% 50% -5%

Portable 2% 2% 0%

Ducted 3% 3% -1%


Battery Storage

69% Awareness


4% Intend To Go

Off Grid

37%

44%

19%

16%

43%

39%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

7.7 2015

6.2 2016


17%

44% 39%

Under 30years


Age

9%

23% 28% 27%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

30% Renting

70% Own Home

12% 17% 20% 18%

30%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

34% 33%

6%

12% 8%

6%

Couplewith

children


Singleparent

Singleresident

household

Sharehouse


Household Structure

6%

10%

18% 21%

17%

13% 11%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size


Base: Townsville 2016 (n=621); 2015 (n=357)

112

Regional Profiles: Mackay.


2015 2016 Diff.














2015 2016 Diff.


Stereo 51% 41% -11%



Electric hot water

system 61% 56% -5%

Fridge 96% 91% -5%

DVR or PVR 41% 36% -5%

Gas oven 14% 10% -5%



Solar PV

21% Ownership



2015 2016 Diff.


Box 36% 28% -8%

Portable 9% 5% -4%

Ducted 6% 9% 3%


Battery Storage

65% Awareness


6% Intend To Go

Off Grid

39%

36%

23%

21%

37%

41%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

6.9 2015

5.5 2016


16%

46% 38%

Under 30years


Age

10%

28% 25% 24%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

39% Renting

61% Own Home

9%

21% 22% 17%

24%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

30% 35%

8%

14%

8% 4%

Couplewith

children


Singleparent

Singleresident

household

Sharehouse


Household Structure

8% 10%

17% 17%

14%

17%

12%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size


Base: Mackay 2016 (n=245); 2015 (n=216)

113

Regional Profiles: Fitzroy.


2015 2016 Diff.







Gas oven 13% 18% 5%



Fridge 93% 97% 4%


2015 2016 Diff.

DVR or PVR 47% 38% -9%

Stereo 48% 43% -6%








Electric hot water

system 52% 51% -1%


Solar PV

26% Ownership



2015 2016 Diff.


Box 46% 40% -5%

Portable 7% 5% -2%

Ducted 8% 9% 1%


Battery Storage

68% Awareness


4% Intend To Go

Off Grid

40%

39%

17%

19%

41%

41%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

7.3 2015

5.7 2016


20%

40% 41%

Under 30years


Age

14%

26% 22% 25%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

29% Renting

71% Own Home

7% 12%

17% 19%

36%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

31% 35%

6%

15%

7% 5%

Couplewith

children


Singleparent

Singleresident

household

Sharehouse


Household Structure

7%

13%

21% 21%

13% 12%

9%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size


Base: Fitzroy 2016 (n=243); 2015 (n=406)

114

Regional Profiles: Darling Downs - Maranoa.


2015 2016 Diff.





Stereo 41% 48% 7%




Gas oven 16% 21% 5%


water system 3% 7% 4%


2015 2016 Diff.



DVR or PVR 42% 31% -11%






Heat pump hot water

system 8% 4% -4%


Solar PV

19% Ownership



2015 2016 Diff.


Box 15% 17% 2%

Portable 13% 6% -7%

Ducted 17% 7% -9%


Battery Storage

54% Awareness


1% Intend To Go

Off Grid

29%

35%

20%

14%

48%

50%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

5.9 2015

4.9 2016


15%

36% 49%

Under 30years


Age

27% 35%

13% 14%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

40% Renting

60% Own Home

5% 17%

8% 18%

41%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

28% 33%

7%

19%

7% 3%

Couplewith

children


Singleparent

Singleresident

household

Sharehouse


Household Structure

5%

13%

30%

15% 16% 12%

9%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size


Base: Darling Downs – Maranoa 2016 (n=152); 2015 (n=131)

115

Regional Profiles: Toowoomba.


2015 2016 Diff.






water 1% 4% 3%

Dishwasher) 60% 63% 3%


Stereo 42% 44% 2%




2015 2016 Diff.












Solar PV

22% Ownership



2015 2016 Diff.


Box 11% 12% 1%

Portable 13% 7% -6%

Ducted 10% 8% -2%


Battery Storage

57% Awareness


3% Intend To Go

Off Grid

38%

38%

21%

23%

40%

38%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

6.4 2015

5.3 2016


12%

43% 44%

Under 30years


Age

14%

35%

23% 12%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

34% Renting

66% Own Home

9% 12%

25% 18%

31%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

31% 30%

9%

16%

6% 5%

Couplewith

children


Singleparent

Singleresident

household

Sharehouse


Household Structure

6%

12%

29%

22%

11% 8% 7%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size


Base: Toowoomba 2016 (n=274); 2015 (n=165)

116

Regional Profiles: Wide Bay.


2015 2016 Diff.



Stereo 45% 51% 5%







Freezers 55% 59% 4%


2015 2016 Diff.

Electric hot water

system 58% 52% -6%


DVR or PVR 43% 41% -2%




Electric pool heating 1% 1% -1%



Fridge 95% 94% -1%

Solar PV

35% Ownership



2015 2016 Diff.


Box 21% 25% 4%

Portable 7% 9% 2%

Ducted 10% 13% 4%


Battery Storage

62% Awareness


4% Intend To Go

Off Grid

44%

40%

18%

21%

37%

39%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

6.9 2015

5.3 2016


9%

37%

55%

Under 30years


Age

21%

38%

14% 12%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

29% Renting

71% Own Home

5%

18% 25%

16%

28%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

20%

45%

8% 14%

7% 4%

Couplewith

children


Singleparent

Singleresident

household

Sharehouse


Household Structure

10%

19%

25% 22%

9% 11%

1%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size


Base: Wide Bay 2016 (n=354); 2015 (n=317)

117

Regional Profiles: Outback.


2015 2016 Diff.





Stereo 32% 44% 12%



Electric hot water

system 47% 57% 9%

Gas oven 6% 15% 9%



2015 2016 Diff.






Heat pump hot water

system 12% 6% -6%

Fridge 100% 95% -5%





water 5% 2% -3%

Solar PV

18% Ownership



2015 2016 Diff.


Box 24% 28% 3%

Portable 2% 9% 7%

Ducted 15% 8% -7%


Battery Storage

53% Awareness


2% Intend To Go

Off Grid

31%

44%

9%

19%

60%

37%

2015

2016

Bill Concern

Limited (0-5)

Mild (6-7)

High (8-10)

Don't know

5.7 2015

5.1 2016


26% 35% 39%

Under 30years


Age

6%

23% 21%

38%

Less than$30,999

$31,000 to$70,999

$71,000 and$110,999

$111,000 ormore

Household Income

51% Renting

49% Own Home

3% 10% 13% 18%

47%

< 5 years 5-10years

11-20years

21-30years

30+years

Age Of Home

28% 32%

6%

19%

14%

1%

Couplewith

children


Singleparent

Singleresident

household

Sharehouse


Household Structure

2% 5%

13% 15%

23%

16%

22%

$150 orless

$151 to$250

$251 to$350

$351 to$450

$451 to$550

$551 to$650

$651 ormore

Bill Size


Base: Outback 2016 (n=73); 2015 (n=28)

119

Overall Research Design.

Data Sources Sample Achieved Questionnaire

Components

Outputs

Online Panels

Combination of

Opinions Paid,

Research Now, SSI

and ORU.

A generic link was

also placed on the

Energex and Ergon

Energy websites.

A paid advertisement

was also included on

Facebook.

South East QLD

n=2,282

Regional QLD

n=2,238

Module 1: Household

Energy Use Audit

Air Conditioner Audit:

2 minutes

Appliance Audit: 11 minutes

Module 2: Energy

Efficient Attitudes and

Behaviour Assessment

7 minutes

Total Length: 20 minutes

Insights Report

Topline Report

Raw Data

Presentation

120

Overall Research Design.

Household Air Conditioner Audit

(2 mins)

Household Energy Appliance Audit

(11 mins)

Energy Efficient Attitudes & Behaviours

(7 mins)

QHES 2016: Three Stage Survey Design

Data Weighting

To ensure the data was representative, all data was weighted to

match the following ABS Census 2011 population statistics:

Age Location (SA4) Gender

Region Statistical Division Sample in

Each SD

Sample in

Each Region

SEQ

Brisbane 834

2,282

Gold Coast 418

Ipswich 212

Logan – Beaudesert 258

Sunshine Coast 279

Moreton Bay 281

Northern QLD

Cairns 276

897

Townsville 621

Central QLD

Mackay 245

488

Fitzroy 243

Outback QLD Outback 73 73

Southern QLD

Darling Downs 152

780 Toowoomba 274

Wide Bay 354

TOTAL 4,520

Research Locations

121

Survey Source: South East Queensland.

TOTAL Brisbane

East

Brisbane

North

Brisbane

South

Brisbane

West

Brisbane

Inner

City

Gold

Coast Ipswich

Logan -

Beaudes

ert

Moreton

Bay -

North

Moreton

Bay -

South

Sunshine

Coast

Total 2282 200 134 231 109 160 418 212 258 158 123 279

Panel member 2022 144 120 202 101 143 403 202 202 144 111 250

Was asked by my employer to complete 114 39 2 12 1 3 6 2 35 1 0 13

Saw a link to this survey on the Energex website 31 0 3 2 2 7 3 3 2 4 5 0

Other 30 5 4 5 2 1 3 0 3 3 1 3

Received an invite from Energex‟s “Connecting with you” 25 1 4 2 1 2 1 2 5 1 2 4

Received an email from a market research company 17 2 1 3 0 1 1 0 2 2 1 4

Through a Government announcement or press release 17 9 0 0 0 1 1 0 4 0 0 2

Was told through a friend or family member 12 0 0 3 1 1 0 1 4 0 0 2

Saw the survey on Ergon Energy‟s social media page (e.g. Facebook, Twitter or LinkedIn) 8 0 0 0 0 1 0 1 1 2 2 1

Saw the survey on my / my friends social media page (e.g. Facebook, Twitter or LinkedIn) 3 0 0 1 0 0 0 1 0 1 0 0

Saw the survey on Energex‟s social media page (e.g. Facebook, Twitter or LinkedIn) 2 0 0 1 1 0 0 0 0 0 0 0

Saw a link to this survey on the Ergon Energy website 1 0 0 0 0 0 0 0 0 0 1 0

Through a letter in the mail from Ergon Energy 0 0 0 0 0 0 0 0 0 0 0 0

Through an SMS from Ergon Energy 0 0 0 0 0 0 0 0 0 0 0 0

Received a call from a market research company 0 0 0 0 0 0 0 0 0 0 0 0

Saw a link to this survey on Facebook 0 0 0 0 0 0 0 0 0 0 0 0

Saw the survey advertised in a local newspaper 0 0 0 0 0 0 0 0 0 0 0 0

Saw the survey on Powerlink‟s social media page (e.g. Facebook, Twitter or LinkedIn) 0 0 0 0 0 0 0 0 0 0 0 0

122

Survey Source: Regional Queensland.

TOTAL Cairns Townsville Mackay Fitzroy Darling Downs -

Maranoa Toowoomba Wide Bay

Queensland -

Outback

Total 2238 276 621 245 243 152 274 354 73

Panel member 1394 244 239 140 200 75 155 311 30

Saw the survey on Ergon Energy‟s social media page (e.g.

Facebook, Twitter or LinkedIn) 390 18 141 60 29 43 69 12 18

Was asked by my employer to complete 156 0 125 2 4 1 0 15 9

Saw the survey on my / my friends social media page (e.g.


Saw the survey on Energex‟s social media page (e.g.


Other (SPECIFY) 26 0 15 1 0 1 5 4 0

Was told through a friend or family member 25 2 9 2 0 2 6 2 2

Saw a link to this survey on the Ergon Energy website 19 1 8 1 2 3 2 2 0

Received an email from a market research company 13 2 7 0 2 0 1 1 0

Saw the survey on Powerlink‟s social media page (e.g.


Through a Government announcement or press release 8 0 7 0 0 0 0 1 0

Saw a link to this survey on the Energex website 3 0 0 1 1 0 0 0 1

Saw the survey advertised in a local newspaper 3 0 2 0 0 1 0 0 0

Received an invite from Energex‟s “Connecting with you” 2 0 2 0 0 0 0 0 0

Through a letter in the mail from Ergon Energy 0 0 0 0 0 0 0 0 0

Through an SMS from Ergon Energy 0 0 0 0 0 0 0 0 0

Received a call from a market research company 0 0 0 0 0 0 0 0 0

Saw a link to this survey on Facebook 0 0 0 0 0 0 0 0 0

insights report final v1. - powerlink queensland€¦ · tvs are replacing lcd or plasma tvs and...

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