lazydays case study

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Thom VanderKlipp

Case Study

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Case Study - LazydaysObjectives:

•Rebrand the Lazydays customer experience at every touchpoint

•Create segmented communications platforms

•Data capture and create CRM protocols

•Create lead management workflows

• Increase lead generation improve conversion

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.com Content

CustomerExperience .comContent

SocialMedia

On-site + Off-siteEvents

The Loyalty Loop

The Decision Journey

On-line SearchOff-siteEvent

Social Media

On-site Education

AffinityPrograms

Phone

BRVMagazine

eMail

BRVMagazine

eMail

BUY

Sources of lead generation

• Outer loop represents lead acquisition efforts

• Target via outbound and inbound marketing

• Inner loop represents customer retention

• Communicate via CRM, retargeting, incentives and loyalty programs

Case Study - Lazydays

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Establish lead management protocols

• Integrate data bases

• Implement Site Catalyst tracking

• Create welcome workflows

• Segment messaging strategies

• Track message activity and open rates

!

Case Study - Lazydays

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WEBSITE

Case Study - Lazydays

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eMAIL Expert information.

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RETARGETING with Fetchback

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PRINT

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SIGNAGE

ESPRESSO A FREE KITTEN

WILL BE GIVENAND

UNATTENDED CHILDREN

meow

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Lazydays Case Study - Results• Increased lead volume by 300%

• Increased conversion throughout sales funnel by 50%

• Increased closing ratio for online leads by150%

• Grew towable sales by 30%

• Grew database engagement by 100%