layar february 7th webinar – layar 101: intro to ar and interactive print
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Introduction to Augmented Reality and Interactive Print Webinar, February 2014
Maarten Lens-FitzGerald, Co-founder
Maarten Lens-FitzGerald Layar Co-Founder
maarten@layar.com
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Olga Beza Technical Support Engineer olga@layar.com
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45 minutes presentation 15 minutes Q&A
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Questions via ”question box” !
Download the deck now via link in the chat, will be available on line later as well
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Part of webinar series, www.layar.com/events/
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Agenda - History - Examples - Tools & Walk Through - Q&A
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HistoryFrom Augmented Reality to Interactive Print
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1968, Ivan Sutherland
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1992, Tom Claudell and David Mizell
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future world
1984, TerminatorB8
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Today Augmented Reality rides on the smart phone wave
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A brochure cover
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The brochure cover is scanned with free Layar app
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The image is analyzed
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The image ‘fingerprint' is matched with the database in the cloud
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The digital media is downloaded and placed “on” the magazine
This is AUGMENTED REALITY
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Image recognition !
Augmented reality for Digital Content
No special printing technology No special Codes
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Better than QR codes: - No ugly visual - Rich media - Change after publishing - Wow effect !
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The future of online is offline
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http://www.youtube.com/watch?v=-N5xBSMfRTA
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10 million downloads in the US
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Android, iOS phones and tablets 36 million globally
70.000 publishers & marketeerson the Layar Creator
Layar 101
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WE SEE....
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Layar 101
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About Layar
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Founded June 2009 Backed by VCs Intel, Prime, Sunstone 30 people offices in Amsterdam, New York, Toronto Global leader in mobile augmented reality Android, iPhone, iPad
Layar 101
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WHO WE WORK WITH Layar 101
LAYAR How to Make Money with Augmented Reality in Publishing
Largest 10 million downloads in the US
36 million world wide !
Easiest enhance a page in less then 60 seconds
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Fixed Pricing 1 enhanced page is €45 / $60,
no matter the print run or usage !
fast, versatile, robust
Layar marries print to digital
How to Make Money with Augmented Reality in Publishing
Publishers
PrintersRetailersBrands
Real Estate Agents
Educators Hospitality Industry
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Why use Layar?
Morale Boost, Image Upgrade
Real Estate & Layar
Amaze !
Engage !
Fill your Funnel !
Measure
EXAMPLES
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Globe And Mail: Sponsored Editorial Special
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Volkskrant Magazine: Effective Concept
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DJMAG: Video en Playlists
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Menshealth: Shopping!
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Porter: Style & Commerce
INC. MAGAZINE
Sponsored editorial videos, ad upsales
Layar 101
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Sold advertisers special AR & app based campaigns
Seventeen
Created by Layar Partner
Layar 101
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What you see with Layar Unlock deal Get Coupon
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Redbook
Created by Layar Partner
Layar 101
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Redbook How to Make Money with Augmented Reality in Publishing
Created by Layar PartnerThe actual page The product list
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Brochures
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Billboards
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Books, Real Estate & Events Layar 101
The Meringue Girls from London enhance their cook book with their videos
Australia’s Real Estate agency- 4one4 enhances its prig material with video and links
The interactive Art far linked to its website and showed a art video on its poster.
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Business, xmas cards & more
Tools & Walk ThroughWhats in the box?
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Image recognition !
Augmented reality for the buttons and video
No special printing technology No special Codes
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Free Layar App !
2D and 3D Augmented Reality QR code scanning
GEO & Interactive Print !
Pop out mode !
iOS and Android Phone& Tablets
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Also a custom branded app and the SDK B45
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Pop out and lean back! B46
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Easy drag 'n' drop online creation tool
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Standard Buttons
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Interactive Print content CAN be changed after publication Once a credit is used it cannot be applied to another page. Price unrelated to print run or circ. Pay with Creditcard or Paypal
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GEO and 3D Great effect yet technical skills required: DIY or work with Layar Partners: layar.com/partners
Funda on Layar MRDRV “Market Hall” in Rotterdam, NLB52
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Creating Successful Campaigns layar.it/ECCguide
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Useful Files
Calls to Action Guide & Asset Pack layar.it/CallsToActionPack
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The boom of Interactive Print is Starting
© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2014, Layar B.V. STRICTLY Confidential and ProprietaryB57
Why use Layar?
Morale Boost, Image Upgrade
Real Estate & Layar
Amaze !
Engage !
Fill your Funnel !
Measure
© 2013, Layar B.V. STRICTLY Confidential and ProprietaryB58
LAYAR How to Make Money with Augmented Reality in Publishing
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Thank you!
Maarten Lens-FitzGerald maarten@layar.com !
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www.layar.com/support
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