lawyers and social media - personal branding for law students (university of glasgow law school -...

University of GlasgowSchool of Law

Diploma in Legal Practice16 October 2014

Lawyers and Social MediaPersonal Branding

Brian Inkster@BrianInkster

Do you know who this is?

Stuart Baggs – The Brand?

You are a small fish

The internet is a big pond

How do you get noticed in that pond?

“Most lawyers are pathologically late adopters of IT. Despite promising, early successes, until the worth of an emerging technology is proven beyond reasonable doubt it will not generally be embraced by the legal world”

Richard Susskind

Do you have your own website/blog?

Will you be found on Google?

lawyerinthemaking.co.uklawesomemoirs.wordpress.comwww.londonlawmap.commatthewhopkinsnews.com

legaleaglemhm.wordpress.comproutdejure.infoscotslawstudent.wordpress.com

2011

How do Inksters use social media?

Platforms

TwitterLinkedInFacebookGoogle+PinterestYouTube

Three Twitter Stories

1. A new Job for my sister-in-law

Three Twitter Stories

1. A new Job for my sister-in-law

2. Free VIP tickets to the Pogues

Three Twitter Stories

1. A new Job for my sister-in-law

2. Free VIP tickets to the Pogues

3. “The only solicitor I know in Scotland”

Twitter Tips

• Think before you Tweet• Communicate & Collaborate• Create opportunities• Reach people you would never know• Don’t just broadcast• 50% - Link to content (not just your own)• 30% - Converse with others• 10% - Self promotion• 10% - Personal Hobbies• Show a little bit of your less serious side - Be Human

Facebook -v- Twitter

Facebook

Twitter

Also on other websites

Press ReleasesLegal ArticlesWebinarsPodcastsGuest Blog Spots

Result = a bigger fish in the internet pond

“Clearly, and the data in your post makes this point many times over, young lawyers need to teach themselves how to use social media for their careers. They cannot wait for their firms to catch up–not if they wish to build self-sustaining practices, not if they wish to survive this economy and the coming revolution in the delivery of legal services.”

Betsy Munnell commenting on Law Firm Twitteratigate at The Time Blawg

Brian Inkster

Inksters142 St. Vincent StreetGlasgowG2 5LA

Also in Inverness, Wick and Portree

0141 229 0880brian@inksters.cominksters.com/briantwitter.com/brianinksterlinkedin.com/in/brianinkster