launch of incense sticks
Post on 16-Aug-2015
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EVENTS ASSIGNMENT
Launch Of Incense Sticks
• Brand Name : India Shining Incense Sticks.
• Launch Time : During Durga Puja.
• Launch Place/Venue : Maddox Square, Kolkata.
• Target Group : B+, B, C+, C.
• Target Market : Tier 1, Tier 2, Tier 3.
Launch Venue – Maddox Square, Kolkata
Launch Time – Durga Puja
BRAND LOGO
Launch Ideas
• The Product will be launched during Durga puja ,at Maddox Square, Kolkata.
• On the day of ‘Panchami’ , the President of the puja committee will lit candles & our incense sticks to officially inaugurate the puja.
• We will have a deal with ‘Ballygunge Durga Puja Samity’ & provide them incense sticks free of cost, during all the 5 days of puja.
• People visiting Maddox Square & entering the Puja mandap will get to smell the product.
• Outside the Puja Mandap, we will setup two stalls selling ‘India Shining incense sticks’ for the common people.
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