Launch of incense sticks
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Post on 16-Aug-2015
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- 1. EVENTS ASSIGNMENT Launch Of Incense Sticks
- 2. Brand Name : India Shining Incense Sticks. Launch Time : During Durga Puja. Launch Place/Venue : Maddox Square, Kolkata. Target Group : B+, B, C+, C. Target Market : Tier 1, Tier 2, Tier 3.
- 3. Launch Venue Maddox Square, Kolkata
- 4. Launch Time Durga Puja
- 5. BRAND LOGO
- 6. Launch Ideas The Product will be launched during Durga puja ,at Maddox Square, Kolkata. On the day of Panchami , the President of the puja committee will lit candles & our incense sticks to officially inaugurate the puja. We will have a deal with Ballygunge Durga Puja Samity & provide them incense sticks free of cost, during all the 5 days of puja. People visiting Maddox Square & entering the Puja mandap will get to smell the product. Outside the Puja Mandap, we will setup two stalls selling India Shining incense sticks for the common people.
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