EVENTS ASSIGNMENT

Launch Of Incense Sticks

• Brand Name : India Shining Incense Sticks.

• Launch Time : During Durga Puja.

• Launch Place/Venue : Maddox Square, Kolkata.

• Target Group : B+, B, C+, C.

• Target Market : Tier 1, Tier 2, Tier 3.

Launch Venue – Maddox Square, Kolkata

Launch Time – Durga Puja

BRAND LOGO

Launch Ideas

• The Product will be launched during Durga puja ,at Maddox Square, Kolkata.

• On the day of ‘Panchami’ , the President of the puja committee will lit candles & our incense sticks to officially inaugurate the puja.

• We will have a deal with ‘Ballygunge Durga Puja Samity’ & provide them incense sticks free of cost, during all the 5 days of puja.

• People visiting Maddox Square & entering the Puja mandap will get to smell the product.

• Outside the Puja Mandap, we will setup two stalls selling ‘India Shining incense sticks’ for the common people.