launch of incense sticks

Download Launch of incense sticks

Post on 16-Aug-2015




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  1. 1. EVENTS ASSIGNMENT Launch Of Incense Sticks
  2. 2. Brand Name : India Shining Incense Sticks. Launch Time : During Durga Puja. Launch Place/Venue : Maddox Square, Kolkata. Target Group : B+, B, C+, C. Target Market : Tier 1, Tier 2, Tier 3.
  3. 3. Launch Venue Maddox Square, Kolkata
  4. 4. Launch Time Durga Puja
  5. 5. BRAND LOGO
  6. 6. Launch Ideas The Product will be launched during Durga puja ,at Maddox Square, Kolkata. On the day of Panchami , the President of the puja committee will lit candles & our incense sticks to officially inaugurate the puja. We will have a deal with Ballygunge Durga Puja Samity & provide them incense sticks free of cost, during all the 5 days of puja. People visiting Maddox Square & entering the Puja mandap will get to smell the product. Outside the Puja Mandap, we will setup two stalls selling India Shining incense sticks for the common people.