krishna srinivasan: frost & sullivan on building a successful marketing strategy
Post on 24-Jul-2015
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Krishna Srinivasan: Frost & Sullivan on Building a Successful
Marketing Strategy
As president of Frost & Sullivan, Krishna Srinivasan heads a Silicon Valley-
based management consulting firm that has decades of experience in guiding corporate
expansion into international markets. The firm regularly disseminates information on
strategic pathways through eBroadcast events such as “The 7 Highly Effective
Secrets to Building a Successful Marketing Strategy.”
The eBroadcast focused on return-on-investment (ROI) as a fundamental measure of the success of a
marketing plan. Robust ROI often is achieved not only by fine-tuning the core marketing message but by
identifying the marketing channels that will best reach the intended audience. One strategy increasingly
employed involves using new media platforms driven by social marketing campaigns. Sales-team efforts should be integrated within the overall strategy, such that leads generated can be followed up immediately. Through this well-integrated approach, conversions can be achieved,
new markets penetrated, and prospective customers engaged at a variety of levels. Mr. Srinivasan and his
team have strategic experience in maximizing marketing results in industries as diverse as information
technology, health care, and telecommunications.
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