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KOHTI
KIERTOTALOUTTA
–
KETTERYYTTÄ
ORGANISAATION JA
LIIKETOIMINTASYSTEEMIN
MUOKKAUKSEEN
Juha Usva STRAQUEST OY
7.2.2019
STRAQUEST
A boutique consulting company,
helping clients find and implement solutions
for strategic and operational challenges
CIRCULAR
BUSINESS MODEL
BENEFITS
• Improved profitability and
competitiveness
• New growth opportunities
• Environmental & social
sustainability
(Source: Circular Economy Playbook: Sitra, Teknologiateollisuus, Accenture, 2018)
NEW CAPABILITIES ARE REQUIRED FROM COMPANIES
MOVING FROM A LINEAR TO A CIRCULAR VALUE CHAIN
Circular business models rely on novel ways of working together within the company, as well
as with customers, partners, and other collaborators across company’s value ecosystem
(Source: Circular Economy Playbook: Sitra, Teknologiateollisuus, Accenture, 2018)
Customer, partner & supplier influence & relations
Environment, sustainability
Public opinion & influencers
Legislation, regulation, contracts
INTERFACES
Purpose, vision, mission
Strategy focus & clarity, portfolio priorities
Budgets, KPIs, targets & rewarding
Leadership & internal communications
DIRECTION
Job roles, line reporting, resource allocations
Unit roles, matrix reporting
Management bodies & steering groups
Team compositions, dynamics & mandates
STRUCTURES
MT
BoD
Processes & project work practises
Reporting & other regulated duties
Systems usability
Meeting practises, everyday productivity
PRACTISES
Personal skills & learning capacity
Personality, habits, personal ambitions
Informal interaction & leaders, ad hoc decisions
Culture, values, attitudes, habits
PEOPLE
© STRAQUEST 2015
COMPLEXITY CREEPS IN: REAL-LIFE BEHAVIOR OF ORGANIZATIONS AND INDIVIDUALS IS DRIVEN BY MULTIPLE LAYERS OF COMPLEX
INFLUENCING AND INTERACTION MECHANISMS AND INTERFACES
A PRAGMATIC AND AGILE APPROACH FOR
CIRCULAR BUSINESS MODEL DEVELOPMENT
1 CHOOSE THE TARGET
Map and choose circular business
model opportunities, including business
case considerations, and a shared view
of targeted customer benefits (with
metrics).
2 UNDERSTAND IMPLICATIONS
Map implications and
required changes for
current operating
model. Identify
trigger actions to
initiate implementation.
3 FOCUS ON TRIGGER ACTIONS
Identify key enablers and bottlenecks that
need to be addressed to enable and boost
the development and implementation of
the trigger actions.
Build on the understanding of the
organizational complexity, and
assessment of company’s current
renewal capabilities
and identified risk areas.
4 CREATE AND LEARN
Start implementing agreed
cross-company changes, experimenting,
measuring, and gradually improving
the circular business model.
EXAMPLE
1
2
3
• Chosen Circular Business Model project: Develop take-back programs and pre-owned equipment offering
• Identify the trigger actions (1), i.e. the key operational behaviors that
are key for successful implementation of the new business model
• Evaluate the chosen trigger actions against the current real-life
operating environment (2): roles, skills, processes, targets, teams, IT,
culture,…
• Map and prioritize actions (3) to enable and boost the development,
piloting, and eventually scaling of the chosen business model.
Complicated solutions don’t work in complex environments > focus on removing obstacles and constraints, and providing clarity and simplicity!
STRAQUEST
juha.usva@straquest.com • +358405795207
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