kitoks.com case study: christmas miracle

Post on 09-May-2015

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DESCRIPTION

"Give a Christmas miracle" is the traditional Christmas campaign to help families with low income. MARKET PLACE: Lithuania GOAL: To collect as much money as possible. SOLUTION: Created digital platform and integrated special viral tools.: Users had chance to register online and to place ads to their websites/blogs. Each unique click on banner gained 5ct. for charity. RESULTS: - More than 1000 websites and blogs participated in the campaign. - More than 380 Facebook pages installed campaign Tabs. - More than 40 000 Facebook users installed app. There were more than 100 000 wall posts.

TRANSCRIPT

SOCIAL MEDIA EXPERTS

SOCIAL MEDIA EXPERTS

CASE STUDY

CLIENT

IKI

IKI retail chain is one of the ten biggest companies in the Baltic States, consisting of over 280 retail centers in Lithuania and Latvia. Website: http://www.iki.lt/en.php

PROJECT STUDY

CHRISTMAS MIRACLE

"Give a Christmas miracle" is the traditional Christmas campaign to help families with low income. GOAL: To collect as much money as possible.

PROJECT STUDY

CHRISTMAS MIRACLE ‘08

SOLUTION: We created digital platform and integrated special viral tools.

SOLUTION: Users had chance to register online and to place ads to their websites/blogs. Each unique click on banner gained 5ct. for charity.

PROJECT STUDY

CHRISTMAS MIRACLE ‘09

RESULTS: More than 1000 websites and blogs participated in the campaign.

PROJECT STUDY

CHRISTMAS MIRACLE ‘09

RESULTS: More than 380 Facebook pages installed compaign TABs

PROJECT STUDY

CHRISTMAS MIRACLE ‘09

RESULTS: More than 40 000 Facebook users installed app. There were more than 100 000 wall posts.

PROJECT STUDY

CHRISTMAS MIRACLE ‘09

2010 year 2009 year

PROJECT STUDY

CHRISTMAS MIRACLE ‘09

PROJECT STUDY

CHRISTMAS MIRACLE ‘09

2573 1330

2303

32994

Sources

FB users FB pages Blogs Websites

FB pages Registered: 382 Money: 1330.00

FB users Registered: 18828 Money: 2572.95

Websites Registered: 1037 Money: 32993.35

PROJECT STUDY

CHRISTMAS MIRACLE ‘09

14842.75

7744.15

2752.25

12799.8

Website statistics

Linksmiau.net

upsas.lt

LDK

SangReal

kt

PROJECT STUDY

CHRISTMAS MIRACLE ‘09

WHAT WE DO

OUR CLIENTS

CONTACTS

Tomas Kacevicius Founder

+44 7449 874447

tomas@kitoks.com

www.kitoks.com

Location DEPT 400, 61 PRAED STREET, LONDON W2 1NS, London

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