kinesis webinar january 8 & 9, 2014

Kinesis Survey Technologies

Kinesis WebinarJanuary 8 & 9, 2014

Mobile Testing - Best Practices

© Kinesis Survey Technologies, 2014

Overview

• Mobile: what’s the big deal?• How does mobile work (in Kinesis)? • Mobile Survey Design• Mobile Testing Resources• Testing Recommendations• What’s coming?

© Kinesis Survey Technologies, 2014

Mobile: What’s the big deal?

Over 50% of Kinesis’ US traffic is now mobile• 23% of global traffic is mobile

• 75% Android & iOS

• 10% S40 (Nokia is adding support for webkit browser, XHTML no longer necessary)

• 4% Symbian

• 11% split between Blackberry, Windows Phone, etc.

• 20% of US traffic is mobile• 92% Android & iOS

• 8% split between Blackberry, Windows Phone, etc.

Kinesis Survey TechnologiesHow does Mobile work (in Kinesis)?

© Kinesis Survey Technologies, 2014

Setup

• URLS• Device detection: https://salesdemo.opinioninsight.com/?ID=1

• Desktop ONLY: https://salesdemo.opinioninsight.com/html.pro?ID=1

• Device support• Hides unsupported features in survey editor

• Allows exclusion of older phones or specific device categories

© Kinesis Survey Technologies, 2014

Device Detection

Mobile respondents will see the survey automatically rendered in one of four modes:

HTML5 / webkit•All Android devices•All Apple iOS devices•All webOS devices•Blackberry OS 7.0+

XHTML MP•Blackberry OS 6.0 and below•Symbian•Windows Mobile

XHTML•All other smartphones

WML•Monochrome displays•Older color screens

Supports:•Touch-friendly interface•Advanced HTML & CSS•Images and video•Multiple questions per page•Question types: radio, pulldown, checkbox, text field, date, number field, computational, extra text, slider, ranking, and grid.

Supports:•Basic HTML and CSS•Images and video•Multiple questions per page•Question types: radio, pulldown, checkbox, text field, number field, computational, and extra text.

Supports:•Basic HTML•Images•Multiple questions per page•Question types: radio, pulldown, checkbox, text field, number field, computational, and extra text.

Supports:•Single question per page•Question types: radio, pulldown, checkbox, text field, number field, computational, and extra text.

© Kinesis Survey Technologies, 2014

Mobile Survey Design

• Survey themes• Header and Footer for mobile

• Templates for desktop

• CSS for each

• Survey structure• Conditionally mask content

• Alternative question presentation (with data pooling)

• Info pages• Desktop vs. mobile

Kinesis Survey TechnologiesHow do I test surveys on mobile?

© Kinesis Survey Technologies, 2014

Free Resources

• Your iOS or Android device• Popular browsers: stock, Firefox mobile, Opera, Chrome, and Dolphin

• Chrome on your desktop PC (for smartphone emulation)• Utilize user-agent spoofing feature in developer tools

• Firefox on your desktop PC (for feature phone emulation)• User-agent spoofing extension supports XHTML testing.

• Mobilizer• Downloadable application to emulate a variety of smartphones

© Kinesis Survey Technologies, 2014

Paid Resources

• Perfecto Mobile• SaaS solution for highly advanced cross-platform testing across hundreds of

devices

• Multi-Browser Viewer• 14 different mobile browser simulators

© Kinesis Survey Technologies, 2014

Testing Recommendations

• Use QR codes or “Chrome to Phone” extension + app for quick entry

• Clear mobile browser cache when making theme edits

• Use Drill Down for modifying test data or removing test sessions

• Test using both WiFi and 3G to ensure page load times are optimal (avoid large images) and to ensure mobile LOI is reasonable

• Test using the phone in both portrait and landscape mode to ensure survey theme looks good for both

• Verify hidden data-pooling variables are populating correctly

© Kinesis Survey Technologies, 2014

What’s coming?

• WML and XHTML Deprecation

• Mobile theme enhancements for default themes

• Various GUI optimizations to more clearly indicate mobile vs. desktop support in Kinesis Survey admin interface

• Your suggestions!

© Kinesis Survey Technologies, 2014

Conclusion

Experience the research software platform that’s future-proof.

For more information, or to schedule a customized demo, please contact Kinesis.

Email: sales@kinesissurvey.comWeb: www.kinesissurvey.com