kill brand presentation

Post on 10-May-2015

185 Views

Category:

Education

1 Downloads

Preview:

Click to see full reader

DESCRIPTION

A presentation for NMDL about Kill Brand for my final project

TRANSCRIPT

The Brand•Started in 2001

•T-Shirt and Spray Paint

•Now Featured In Fashion Magazines

The SWOT

http://www.leisurestudies.co.uk/theory/images/SWOT.png

The Big Idea

http://www.killbrand.com/include/images/news/1253826384.jpg

http://www.killbrand.com/include/images/news/1238873483.jpg

The Re-launch•Facebook

•Twitter

•Blog

•Social Media Monitoring

http://www.thepulsemag.com/wordpress/wp-content/uploads/2010/03/style-side-kill-brand.jpg

The Facebook

• Has No Facebook

• New Flagship

• “Band’s Choose Kill Brand”

• Collaborate with Bands

http://farm3.static.flickr.com/2388/2114874155_b660780928.jpg

The Twitter•Re-Construct Twitter

•Create Relevant Tweets

•Information on Bands

•Information on Lines

http://www.ksl.com/emedia/slc/1054/105426/10542661.jpg?filter=ksl/top_headline

The Blog

http://farm5.static.flickr.com/4092/5171768492_400b4b817a.jpg

•Support Twitter and Facebook

•Use relevant posts

•More Professional image

•Less like personal “blog”

The Monitors

http://www.themailboxmoneyblog.com/wp-content/uploads/2011/05/willconsultforfood-150x150.jpg

The Budget•$14,000 for 3 months

•$2,000 for Twitter

•$4,000 for Facebook

•$2,000 for Blog

•$6,000 for Monitoring (3 mo.)

The Goals•Increase Sales by 15%

•Increase site traffic by 50%

•Increase conversion by 10%

•Monitor Progress with Consultants

top related