kfc swot
Post on 04-Nov-2014
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Alexandra Shibina
Moscow, Russia
2013
OverviewKey elementsAssortmentSWOTCompetitionPromotion
Colonel Harland Sanders
People willing to have a hygienic and delicious non conventional meal at a
restaurant
Second best global brand in fast food
High brand loyalty High number of
products Hygienic food and
quick service Market leader in the
world among companies featuring chicken
High fat food Franchise management
globally is a challenge Untrustworthy
suppliers Negative publicity High employee
turnover
Introduce home delivery Venture into newer markets More spending on the
resources and development Introducing new food items
and products Increasing demand for healthier food
Saturated fast food markets
Trend towards healthy eating Local fast food restaurant
chains Currency fluctuations
Premiums Exhibits Coupons Entertainment
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