keynote presentation - doing business naked - 10th australian mango conference

Celebrate, Collaborate and Create Darwin Australia, May 25-28, 2015

DOING BUSINESS NAKED

“information and disclosure are literally a click away”

DEFAULT TO TRANSPARENCY

GRAY’S COROLLARY ON MURPHY’S LAW:

“Any detail that can be discovered will be requested,”

or “Give up and reveal.”

• Controlling quality with and emphasis on the consumer eating experience

• Investing in promotion and market development to generate consumer trial, repeat purchase and a willingness to pay

• Control the rate of growth of supply such that it does not expand more rapidly than demand (of course mother nature often intervenes)

• Determine how to manage the upfront marketing investment before there is sufficient volume to cover the costs... could require capital

• An emphasis on communication, information exchange of production and marketing issues... collaboration (there’s that word again)

• Production timing of the varieties (early, late) matters a lot both for growers and marketers…

• In other words... get ready for doing business naked !

QUICK RESPONSE

DEFAULT TO TRANSPARENCY

ADAPT OR DIE

“I AM PART OF ALL THAT I HAVE MET.”

GET IN TOUCH WITH DAWN FOR A FRESH DIRECTION ON…• BUSINESS STRATEGY

• CHANGE MANAGEMENT

• BUSINESS DEVELOPMENT2

• GROWER RELATIONS / SUPPLY SOURCING

• SUCCESSFUL PRODUCT STRATEGIES

• MARKETING, BRANDING, PACKAGING

Thank you for your time !