kevin mcqueen mls collaborations

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MLS Collaborations

Which approach is right for you?

Kevin McQueen – Focus Forward 

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The best and most comprehensive

real estate data exists in over 850 

separate MLSs

© Focus Forward

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What Members Want

Brokers and Agents want access to all of the

best real estate information available

One Search without borders in overlapping mkts

Consistent rules and policies including IDX

Make it easier and less expensive to do business

Increased exposure of their brand and listings

They want everything and they want it for free

© Focus Forward

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What is the Problem?

Many members do not have convenient

access to the best and mostcomprehensive real estate data available

and therefore, cannot best serve their 

customers, make more money and continue to remain relevant.

© Focus Forward

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Survey Says68-85% support public web site (time)

84-87% search outside MLS boundaries

88-92% support data sharing

60-90% would support statewide or regional

78% participate in 1 MLS – 13-16% in 2 MLSs

31% like the way it is (status quo)

100,000 members surveyed so far

© Focus Forward

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Some Observations

Results do not vary much state to state

Not just a large broker agenda

“Everyone has a border”

Not everyone has overlapping market (OMD)

Big contrast between current MLS participation

and desired participation

Important to ask the right survey questions

© Focus Forward

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Common Approaches to

MLS Collaborations

1 Reciprocal Access

2 Regional IDX

3 Data Sharing

4 Common Profile Data Aggregation

5 Shared MLS System

6 Regional MLS

© Focus Forward

Integration

of Operations

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DOWNLOAD www.kevinmcqueen.com/documents.html© Focus Forward

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Panel

Tracy Huotari – Duluth-Superior

Art Carter – MRMLS - CARETSCarl Demusz NORMLS – NEOHREX

Cathy Holefelder – Heartland MLS

© Focus Forward

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Questions

What are the drivers calling out for

change?

© Focus Forward

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Why Create CARETS?

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 NEOHREX Territories NEOHREX Territories

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Benefits of NEOHREXBenefits of NEOHREX

15 Counties of data in one system15 Counties of data in one system

 No more duplicate fees No more duplicate fees

 No more duplicate listing entry No more duplicate listing entry

Entire Metropolitan Statistical Area (MSA) in one MLS databaseEntire Metropolitan Statistical Area (MSA) in one MLS database

Only one MLS system to learnOnly one MLS system to learn

© Focus Forward

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Questions

Describe your approach

and why you chose it

© Focus Forward

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Questions

What are the biggest challenges? 

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Questions

What advice do you have for others

based on what you have learned so far? 

© Focus Forward

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Questions

Look out 2-3 years and 

describe what you see

© Focus Forward 

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Questions

Contact info:

Kevin@kevinmcqueen.com(248) 374-1045

DOWNLOADCommon Approaches to MLS Collaboration

www.kevinmcqueen.com/documents.html

© Focus Forward