kedi analytics
Post on 14-Apr-2017
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Challenges• App downloads tracking
• App usage tracking - which pages are used most?
• App Flow tracking
• What stage the App customers are in?
• Why the customers are dropping out?
• How to segment App customers?
• How to Automate Push Notifications?
Wednesday, 6 January 16
Profiles
• Create Profiles - Auto create
• Default profiles based on last app version, os version, total sessions, first session date, last session date, user type, last city, last country, device_time_zone, language
• Profiles are for customers
• Assign to an organization or particular App
Wednesday, 6 January 16
Behavior
• Track and filter customers based on behavior
• Example:
• Clicked this page vs that page
• Based on transaction status
• Based on customer attributes that are sent as part of the Kedi App
Wednesday, 6 January 16
Audiences
• Create Audiences based on Behaviour and User profile
• Audience example would be to create
• Users in this region with this behavior attribute
• Users with OS version clicking this page etc.
• Customer behavior with customer profiles
Wednesday, 6 January 16
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