katy lindemann - metaphwoar! - why great planning is like cooking

CONFESSION: I AM A CRAP COOK!

1. WHO / WHY / HOW BEFORE WHAT!

2. YOU DONʼT NEED TO SLAVISHLY FOLLOW THE RECIPE!

EXPERIMENT TO FIND YOUR OWN STYLE. TRY THINGS OUT.!

3. LOOK FOR INSPIRATION IN DIFFERENT PLACES!

WONDER & WANDER!FIND POSSIBILITY!

“THE WAY TO BE INTERESTING IS TO BE INTERESTED. YOUʼVE GOT TO FIND WHATʼS INTERESTING IN EVERYTHING, YOUʼVE GOT TO BE GOOD AT NOTICING THINGS, YOUʼVE GOT TO BE GOOD AT LISTENING. IF YOU FIND PEOPLE (AND THINGS) INTERESTING, THEYʼLL FIND YOU INTERESTING.”!

RUSSELL DAVIES!

4. GET STUCK IN!

5. SOMETIMES THINGS GO WRONG…!

KATY LINDEMANN www.katylindemann.com"katy@katylindemann.com"

@katylindemann

CREDITS!2) http://www.weshallsee.co.uk"3) http://www.takomapark.info/library/books/archives/000897.html"5) http://www.flickr.com/photos/drachmann/327122302/"7) & 8) Keller & Kohl - Strategic Brand Management - Building, Measuring, and Managing Brand Equity book"9) BrandZ"10) John Grant - The Brand Innovation Manifesto"11) http://www.kevinward.com"12) http://www.namestormers.com"13) Brand Science"14) PHD"15) Naked Communications"16) Mediacom"17) OMD"18) http://www.wired.co.uk"20) http://www.flickr.com/photos/jamesjordan/3070534443/"21) http://russelldavies.typepad.com/planning/2006/11/how_to_be_inter.html"22) http://www.messychefs.co.uk/"23) http://www.flickr.com/photos/quinnanya/5098334137/"24) http://bestofepicfail.com"26) http://www.flickr.com/photos/spam/3355834452/"27) http://www.flickr.com/photos/thetruthabout/2668888527/"28) http://www.flickr.com/photos/gi/304120801/"