kat ferrer portfolio (projects, college plates, & thesis) 8-29-2015

Projects, College Plates, & Thesis

P R O J E C T S & C o l l e g e P l a t e s

AJA ADVERTISING

DUNKIN’ DONUTS

PIXEL STUDIOS

MISS A PHILIPPINES

MONEY PO

DOGGIES’ CHOICE

SPARKLING

NESCAFE

YAMAHA MOTORBIKES

DIGITAL PHOTOGRAPHER

BIG FISH

SUNSILK SUMMER FRESH

T H E S I S

MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN

contents

Projects, College Plates, & Thesis

c o l l e g e p l a t e s& P R O J E C T S

Aja Advertising

AJA ADVERTISING Kat Ferrer Portfolio 6

B A C K G R O U N DKoreans say “aja”, in english meaning “fighting”, for encouragement. They usually say it with their fists raised up to chin level. Hence the name Aja Advertising, a passionate agency that keeps on going. Aja advertising is an emerging international advertising agency here in the Philippines which was established in 2010. It first started out in year 2001 in Korea with an attempt to bring out ambitious efforts to be able to produce visually strong ads. The company has plans to expand to other Asian countries in the near future.

O B J E C T I V ETo Create a logo and an ad for self-made ad agency, “Aja Advertising” required for a plate in PEM 1 class

C H A L L E N G EBreak free from the usually monotonous and serious ad agency logos while embodying passion, fun, energy, and ambitiousness in its personality and overall image.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

Dunkin’ Donuts

DUNKIN’ DONUTS Kat Ferrer Portfolio 11

B A C K G R O U N DDunkin’ Donuts in the Philippines is more applicable or directed to the masses, although it appeals to almost all social classes. The birth and existence of middle to high class image donut stores increases the competition. A lot of middle class to high class teens and young adults prefer Krispy Kreme over Dunkin Donuts.

O B J E C T I V ETo create a Brand Redesigning Plan for Dunkin’ Donuts for the finals in Presentation Skills class

C H A L L E N G EDirect Dunkin’ Donuts to a new target market, Class AB and Upper C teens and young adults, as these age groups are more willing to spend than any other age groups. Highlight that it is both a coffee and donut store wherein people can come in and relax for a bit, do their morning work, have afternoon chat with friends after school, organize their thoughts, etc.

BrochureSide 1

BrochureSide 2

Front Cover Inside Back Cover

Inside Front CoverBack Cover

Website Widget

Pixel Studios

PIXEL STUDIOS Kat Ferrer Portfolio 29

B A C K G R O U N DPixel Studios is an international animation studio which specializes in creating short animated films and full-length movies. It’s goal is to be recognized as a firm and trustworthy company in the industry that produces high quality work and animation.

O B J E C T I V ETo create a logo for self-made company name, “Pixel Studios” for a plate in Production 2 class

C H A L L E N G EEmbody in the logo strong identification and project a solid and trustworthy image.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1234567890

Miss A Philippines

MISS A PHILIPPINES Kat Ferrer Portfolio 33

B A C K G R O U N DMiss A Philippines or “Say A” Philippines is the official fan club of Kpop group, “Miss A”, in the country. Miss A is under JYP Entertainment and is formed by four members - Jia, Suzy, Fei, and Min.

O B J E C T I V ETo create two official lanyard designs for Miss A Philippines with each inspired from Miss A’s albums, “Bad but Good” and “Step Up”

Money Po

MONEY PO Kat Ferrer Portfolio 37

B A C K G R O U N DMoney Po is a parody of Filipino film series, “Mano Po”.

O B J E C T I V ETo create a production design for group-made production name, “Money Po”, as required for the group prelims in Presentation Skills class. My task: Character Design, 2 Teaser ads, Intro ad

C H A L L E N G EMake it look like comedic but at the same time incorporate the famous visual elements from the film series.

Doggies’ Choice

DOGGIES’ CHOICE Kat Ferrer Portfolio 42

B A C K G R O U N DDoggies’ Choice is a brand selling pet care products in the Philippines.

O B J E C T I V ETo participate with the whole class for a 3rd year inter-level contest of creating an Ad Campaign for Doggies’ Choice. My task: Intro ad for Doggies’ Choice Ad Campaign

T A G L I N E“You know they deserve better”

Sparkling

SPARKLING Kat Ferrer Portfolio 45

B A C K G R O U N DSparking Magazine is a Kpop magazine under Summit Media. It includes exclusive interviews from well-known K-pop artist, current Korean dramas and movies to watch, latest Korean fashion, and other features and tidbits regarding the hallyu wave.

M Y T A S KSearched pegs for Jay Park Photoshoot, did magazine templates and layout for some of the pages of the 2012 Summer Issue, created and collected background images and elements for the magazine, arranged and finalized the color palette for the 2012 Summer Issue

Sunny Hill Article Original Layout pp.34,35 Sunny Hill Article Original Layout pp.36,37

Nescafé

NESCAFÉ Kat Ferrer Portfolio 52

O B J E C T I V ETo create a Nescafe 3in1 Strong & Rich Ad based on a truism as required for Advertising Practice 5 class

T R U I S MCoffee gives you energy and makes you awake. Since this Nescafe 3in1 Strong n’ Rich is stronger and richer in taste than the original it has that extra kick that will definitely make you awake.

T A G L I N E“Siguradong Gissiiing!”

Yamaha Motorbikes

YAMAHA MOTORBIKES Kat Ferrer Portfolio 55

O B J E C T I V ETo create a Yamaha Motorbike ad based on a truism as required for Advertising Practice 5 class

T R U I S MThere are a lot of advantages of using a motorcycle, but among them the most prominent advantage is that it can save a lot of time since motorcycles or motorbikes are almost never affected by traffic. It is always on the go as it can fit through any heavy traffic on the way.

T A G L I N E“Always on the go”

Digital Photographer

DIGITAL PHOTOGRAPHER Kat Ferrer Portfolio 58

B A C K G R O U N DThe Digital Photographer Magazine provides insights from well known and talented photographers in the industry, techniques, ideas, and inspiration to photography hobbyists and professionals. It has been circulating in the Philippines for already more than 7 years.

O B J E C T I V ETo create a mail premium for Digital Photographer Magazine as required for a plate in Trade and Promotion Design class

Inner Front Cover

Inner Back CoverBack Cover

Actual Printed Version

Big Fish

BIG FISH Kat Ferrer Portfolio 61

BIG FISH Kat Ferrer Portfolio 62

BIG FISH BOOK COVER (Poster Color on Bainbridge coldpress illustration board)

Sunsilk Summer Fresh

SUNSILK SUMMER FRESH Kat Ferrer Portfolio 63

SUNSILK SUMMER FRESH Kat Ferrer Portfolio 64

SUNSILK SUMMER FRESH PAINTING (Poster Color on Bainbridge coldpress illustration board)

T H E S I S

Magnolia Cream Cheese Spread T R A D I T I O N A L A D C A M P A I G N F O R

MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 66

T E A S E R A D S

Teaser Ad 1 Teaser Ad 2 Teaser Ad 3

I N T R O A D

S U S T A I N I N G A D 1

Before

After (when page is scratched with coin)

Before After (when page is scratched with coin)

P R O M O A D

S E A S O N A L A D S

Seasonal Ad 1

Seasonal Ad 2

T E S T I M O N I A L A D

I N S T I T U T I O N A L A D

Mom opens Magnolia Cream Cheese Spread

...and scoops out some. Kuya gets home from college ...and plays his video game console.

*close-up shot on video game console

Mom prepares Cream Cheese Pizza. (*slow motion)

Ate does her highschool tasks in her room.

Ate reaches her jewelry box and opens lid

*close-up shot on jewelry box Mom puts MCCS on Soup (*slow motion)

Bunso at the living room... He grabs his teddy bear.

5 6 7 8

9 11 12

*close-up shot on teddy bear Mom finishes preparing the Cheesy Chicken Burger.

Mom removes her apron. Kids go out to dinning area.

Kuya bites from his Homemade Cream Cheese Pizza

Ate tastes her Cream Cheese Chicken Veggie Soup

Bunso eats his Cheesy Chicken Burger

... The End

13 14 15 16

17 18 19 20

B I L L B O A R D

C O L L A T E R A L S

RecipesBrochure

ChristmasRecipes Brochure

BrochureSide 1

BrochureSide 2

BrochureSide 1

BrochureSide 2

C O L L A T E R A L S

Banners

Gondola

Freaa TasteUniform

O N L I N E F L O A T I N G A D S

W E B S I T E

F A C E B O O K P A G E

Kat is a passionate dreamer who wishes to share her talent to the world and inspire people

through her works. She loves to eat, watch asian dramas and stargaze.

G R A P H I C A R T I S T / A R T D I R E C T O R

Kat Ferrer

6 5 6 9 5 9 3 / 0 9 1 9 9 5 2 4 3 9 0 / katd fe r re r @ g m a i l . co m

kat ferrer portfolio (projects, college plates, & thesis) 8-29-2015

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