kat ferrer portfolio (projects, college plates, & thesis) 8-29-2015
DESCRIPTION
Kat Ferrer Portfolio (Projects, College Plates, & Thesis) 8-29-2015TRANSCRIPT
Projects, College Plates, & Thesis
P R O J E C T S & C o l l e g e P l a t e s
AJA ADVERTISING
DUNKIN’ DONUTS
PIXEL STUDIOS
MISS A PHILIPPINES
MONEY PO
DOGGIES’ CHOICE
SPARKLING
NESCAFE
YAMAHA MOTORBIKES
DIGITAL PHOTOGRAPHER
BIG FISH
SUNSILK SUMMER FRESH
T H E S I S
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN
6
11
29
33
37
42
45
52
55
58
61
63
S
65
contents
Projects, College Plates, & Thesis
c o l l e g e p l a t e s& P R O J E C T S
Aja Advertising
AJA ADVERTISING Kat Ferrer Portfolio 6
B A C K G R O U N DKoreans say “aja”, in english meaning “fighting”, for encouragement. They usually say it with their fists raised up to chin level. Hence the name Aja Advertising, a passionate agency that keeps on going. Aja advertising is an emerging international advertising agency here in the Philippines which was established in 2010. It first started out in year 2001 in Korea with an attempt to bring out ambitious efforts to be able to produce visually strong ads. The company has plans to expand to other Asian countries in the near future.
O B J E C T I V ETo Create a logo and an ad for self-made ad agency, “Aja Advertising” required for a plate in PEM 1 class
C H A L L E N G EBreak free from the usually monotonous and serious ad agency logos while embodying passion, fun, energy, and ambitiousness in its personality and overall image.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
AJA ADVERTISING Kat Ferrer Portfolio 7
AJA ADVERTISING Kat Ferrer Portfolio 8
AJA ADVERTISING Kat Ferrer Portfolio 9
AJA ADVERTISING Kat Ferrer Portfolio 10
Dunkin’ Donuts
DUNKIN’ DONUTS Kat Ferrer Portfolio 11
B A C K G R O U N DDunkin’ Donuts in the Philippines is more applicable or directed to the masses, although it appeals to almost all social classes. The birth and existence of middle to high class image donut stores increases the competition. A lot of middle class to high class teens and young adults prefer Krispy Kreme over Dunkin Donuts.
O B J E C T I V ETo create a Brand Redesigning Plan for Dunkin’ Donuts for the finals in Presentation Skills class
C H A L L E N G EDirect Dunkin’ Donuts to a new target market, Class AB and Upper C teens and young adults, as these age groups are more willing to spend than any other age groups. Highlight that it is both a coffee and donut store wherein people can come in and relax for a bit, do their morning work, have afternoon chat with friends after school, organize their thoughts, etc.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
DUNKIN’ DONUTS Kat Ferrer Portfolio 12
+
DUNKIN’ DONUTS Kat Ferrer Portfolio 13
DUNKIN’ DONUTS Kat Ferrer Portfolio 14
DUNKIN’ DONUTS Kat Ferrer Portfolio 15
DUNKIN’ DONUTS Kat Ferrer Portfolio 16
DUNKIN’ DONUTS Kat Ferrer Portfolio 17
DUNKIN’ DONUTS Kat Ferrer Portfolio 18
DUNKIN’ DONUTS Kat Ferrer Portfolio 19
DUNKIN’ DONUTS Kat Ferrer Portfolio 20
DUNKIN’ DONUTS Kat Ferrer Portfolio 21
BrochureSide 1
BrochureSide 2
DUNKIN’ DONUTS Kat Ferrer Portfolio 22
Front Cover Inside Back Cover
Inside Front CoverBack Cover
DUNKIN’ DONUTS Kat Ferrer Portfolio 23
Website Widget
DUNKIN’ DONUTS Kat Ferrer Portfolio 24
Website Widget
DUNKIN’ DONUTS Kat Ferrer Portfolio 25
DUNKIN’ DONUTS Kat Ferrer Portfolio 26
DUNKIN’ DONUTS Kat Ferrer Portfolio 27
DUNKIN’ DONUTS Kat Ferrer Portfolio 28
Pixel Studios
PIXEL STUDIOS Kat Ferrer Portfolio 29
B A C K G R O U N DPixel Studios is an international animation studio which specializes in creating short animated films and full-length movies. It’s goal is to be recognized as a firm and trustworthy company in the industry that produces high quality work and animation.
O B J E C T I V ETo create a logo for self-made company name, “Pixel Studios” for a plate in Production 2 class
C H A L L E N G EEmbody in the logo strong identification and project a solid and trustworthy image.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1234567890
PIXEL STUDIOS Kat Ferrer Portfolio 30
PIXEL STUDIOS Kat Ferrer Portfolio 31
PIXEL STUDIOS Kat Ferrer Portfolio 32
Miss A Philippines
MISS A PHILIPPINES Kat Ferrer Portfolio 33
B A C K G R O U N DMiss A Philippines or “Say A” Philippines is the official fan club of Kpop group, “Miss A”, in the country. Miss A is under JYP Entertainment and is formed by four members - Jia, Suzy, Fei, and Min.
O B J E C T I V ETo create two official lanyard designs for Miss A Philippines with each inspired from Miss A’s albums, “Bad but Good” and “Step Up”
© JYP ENTERTAINMENT
MISS A PHILIPPINES Kat Ferrer Portfolio 34
© JYP ENTERTAINMENT
MISS A PHILIPPINES Kat Ferrer Portfolio 35
© JYP ENTERTAINMENT
MISS A PHILIPPINES Kat Ferrer Portfolio 36
Money Po
MONEY PO Kat Ferrer Portfolio 37
B A C K G R O U N DMoney Po is a parody of Filipino film series, “Mano Po”.
O B J E C T I V ETo create a production design for group-made production name, “Money Po”, as required for the group prelims in Presentation Skills class. My task: Character Design, 2 Teaser ads, Intro ad
C H A L L E N G EMake it look like comedic but at the same time incorporate the famous visual elements from the film series.
MONEY PO Kat Ferrer Portfolio 38
MONEY PO Kat Ferrer Portfolio 39
MONEY PO Kat Ferrer Portfolio 40
MONEY PO Kat Ferrer Portfolio 41
Doggies’ Choice
DOGGIES’ CHOICE Kat Ferrer Portfolio 42
B A C K G R O U N DDoggies’ Choice is a brand selling pet care products in the Philippines.
O B J E C T I V ETo participate with the whole class for a 3rd year inter-level contest of creating an Ad Campaign for Doggies’ Choice. My task: Intro ad for Doggies’ Choice Ad Campaign
T A G L I N E“You know they deserve better”
© CHARISMA LICO
DOGGIES’ CHOICE Kat Ferrer Portfolio 43
DOGGIES’ CHOICE Kat Ferrer Portfolio 44
Sparkling
SPARKLING Kat Ferrer Portfolio 45
B A C K G R O U N DSparking Magazine is a Kpop magazine under Summit Media. It includes exclusive interviews from well-known K-pop artist, current Korean dramas and movies to watch, latest Korean fashion, and other features and tidbits regarding the hallyu wave.
M Y T A S KSearched pegs for Jay Park Photoshoot, did magazine templates and layout for some of the pages of the 2012 Summer Issue, created and collected background images and elements for the magazine, arranged and finalized the color palette for the 2012 Summer Issue
SPARKLING Kat Ferrer Portfolio 46
SPARKLING Kat Ferrer Portfolio 47
Sunny Hill Article Original Layout pp.34,35 Sunny Hill Article Original Layout pp.36,37
SPARKLING Kat Ferrer Portfolio 48
SPARKLING Kat Ferrer Portfolio 49
SPARKLING Kat Ferrer Portfolio 50
SPARKLING Kat Ferrer Portfolio 51
Nescafé
NESCAFÉ Kat Ferrer Portfolio 52
O B J E C T I V ETo create a Nescafe 3in1 Strong & Rich Ad based on a truism as required for Advertising Practice 5 class
T R U I S MCoffee gives you energy and makes you awake. Since this Nescafe 3in1 Strong n’ Rich is stronger and richer in taste than the original it has that extra kick that will definitely make you awake.
T A G L I N E“Siguradong Gissiiing!”
© RGBSTOCK.COM
NESCAFÉ Kat Ferrer Portfolio 53
NESCAFÉ Kat Ferrer Portfolio 54
Yamaha Motorbikes
YAMAHA MOTORBIKES Kat Ferrer Portfolio 55
O B J E C T I V ETo create a Yamaha Motorbike ad based on a truism as required for Advertising Practice 5 class
T R U I S MThere are a lot of advantages of using a motorcycle, but among them the most prominent advantage is that it can save a lot of time since motorcycles or motorbikes are almost never affected by traffic. It is always on the go as it can fit through any heavy traffic on the way.
T A G L I N E“Always on the go”
© YAMAHA MOTORBIKES
YAMAHA MOTORBIKES Kat Ferrer Portfolio 56
YAMAHA MOTORBIKES Kat Ferrer Portfolio 57
Digital Photographer
DIGITAL PHOTOGRAPHER Kat Ferrer Portfolio 58
B A C K G R O U N DThe Digital Photographer Magazine provides insights from well known and talented photographers in the industry, techniques, ideas, and inspiration to photography hobbyists and professionals. It has been circulating in the Philippines for already more than 7 years.
O B J E C T I V ETo create a mail premium for Digital Photographer Magazine as required for a plate in Trade and Promotion Design class
© CANON
DIGITAL PHOTOGRAPHER Kat Ferrer Portfolio 59
Inner Front Cover
Inner Back CoverBack Cover
Actual Printed Version
DIGITAL PHOTOGRAPHER Kat Ferrer Portfolio 60
Big Fish
BIG FISH Kat Ferrer Portfolio 61
BIG FISH Kat Ferrer Portfolio 62
BIG FISH BOOK COVER (Poster Color on Bainbridge coldpress illustration board)
Sunsilk Summer Fresh
SUNSILK SUMMER FRESH Kat Ferrer Portfolio 63
SUNSILK SUMMER FRESH Kat Ferrer Portfolio 64
SUNSILK SUMMER FRESH PAINTING (Poster Color on Bainbridge coldpress illustration board)
T H E S I S
Magnolia Cream Cheese Spread T R A D I T I O N A L A D C A M P A I G N F O R
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 66
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 67
T E A S E R A D S
Teaser Ad 1 Teaser Ad 2 Teaser Ad 3
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 68
I N T R O A D
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 69
S U S T A I N I N G A D 1
Before
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 70
After (when page is scratched with coin)
S U S T A I N I N G A D 2
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 71
Before After (when page is scratched with coin)
S U S T A I N I N G A D 3
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 72
Before After (when page is scratched with coin)
P R O M O A D
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 73
S E A S O N A L A D S
Seasonal Ad 1
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 74
Seasonal Ad 2
T E S T I M O N I A L A D
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 75
I N S T I T U T I O N A L A D
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 76
T V C
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 77
Mom opens Magnolia Cream Cheese Spread
...and scoops out some. Kuya gets home from college ...and plays his video game console.
*close-up shot on video game console
Mom prepares Cream Cheese Pizza. (*slow motion)
Ate does her highschool tasks in her room.
Ate reaches her jewelry box and opens lid
*close-up shot on jewelry box Mom puts MCCS on Soup (*slow motion)
Bunso at the living room... He grabs his teddy bear.
21
10
3 4
5 6 7 8
9 11 12
T V C
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 78
*close-up shot on teddy bear Mom finishes preparing the Cheesy Chicken Burger.
Mom removes her apron. Kids go out to dinning area.
Kuya bites from his Homemade Cream Cheese Pizza
Ate tastes her Cream Cheese Chicken Veggie Soup
Bunso eats his Cheesy Chicken Burger
...
... The End
13 14 15 16
17 18 19 20
21 22
B I L L B O A R D
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 79
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 80
C O L L A T E R A L S
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 81
RecipesBrochure
ChristmasRecipes Brochure
BrochureSide 1
BrochureSide 2
BrochureSide 1
BrochureSide 2
C O L L A T E R A L S
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 82
Banners
Gondola
Freaa TasteUniform
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 83
O N L I N E F L O A T I N G A D S
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 84
W E B S I T E
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 85
F A C E B O O K P A G E
MAGNOLIA CREAM CHEESE SPREAD AD CAMPAIGN Kat Ferrer Portfolio 86
Kat is a passionate dreamer who wishes to share her talent to the world and inspire people
through her works. She loves to eat, watch asian dramas and stargaze.
G R A P H I C A R T I S T / A R T D I R E C T O R
Kat Ferrer
6 5 6 9 5 9 3 / 0 9 1 9 9 5 2 4 3 9 0 / katd fe r re r @ g m a i l . co m