k yle r eid m emorial c hallenger l eague by: mary margaret schumer
Post on 18-Dec-2015
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FOREWORD
Other then my swimming abilities I have never been very good at other types of athletic sports that require coordination. Because of this, I think it is essential for children with special needs to have the opportunity to play sports with other kids at their skill level. Everyone deserves to have those opportunities in their life, no matter their physical or mental disability. I chose this organization for my capstone because I think that further publicizing and supporting organizations that help children and families of this nature is such an important and rewarding thing to do. I have family members with autism and having something like a challenger league is finally a place where they fit in and where they can just have fun.
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EXECUTIVE SUMMARY
The main goals of this plan are to increase volunteers, donations, the number of participants and families and increase immediate and surrounding community awareness. In addition to this we want to partner with other organizations similar to the Kyle Reid Memorial Challenger League in the hopes of expanding and bettering the organization.
In order to achieve the main goals of the plans we are going to implement the use of Facebook, flyers distributed throughout the Hamburg, N.Y. area and surrounding Western New York area and brochures which will be distributed to potential donors. Also we will encourage sending out more e-mails and include press releases in the local newspapers and giving out surveys to current members.
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TABLE OF CONTENTS Background on organization 5
Affiliation with the Challenger League 6 Background needed on the project 6
Situational Analysis 7-10 Main Competition 7 Trends in the Marketplace 8 Outside Factors 9 Status of the Organization 10
Primary Research 11-16 Secondary Research 17-19 Target Audience 20-22
Volunteer's 20 New Families and Participants 21 Potential Donors 22
Problems 23 Opportunities 23 Plan Goals 24 Marketing Tactics 25-36
Facebook 25-28 Flyer 29 Brochure 30-32 Press Release33-34 Survey 35 Distribution 36
Budget and Expenses 37-38 Expenses 37 Donations 37 Manpower and Time 38
Evaluation 39-40 Plan Goals 39 Marketing Tactics 39 Brand Awareness 40 Survey 40
Works Cited 41 Appendix 42-49
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BACKGROUND ON THE KYLE REID MEMORIAL CHALLENGER LEAGUE
Named the Kyle Reid Memorial Challenger League after Kyle Reid who died in 1998 at the age of 13 from cancer.
Close family friends, Tim Hoelscher and Michael Kaney, formed the organization in 2000 after Kyle’s death in the hopes of keeping his love for baseball and sports alive for children with disabilities.
Kyle, who was diagnosed with Stage 4 neuroblastoma when he was six years old, risked his life every day to go outside and play baseball and other sports and just to have some fun
http://hjbsl.com/
League is part of the Hamburg Junior Baseball and Softball league
Cost is $20 per family
Open to all children and young adults ages 6 to 18 that have a physical or mental disability or challenge
Regular season is from late May through early August, and play games on Wednesday nights
Clinics are offered from February to the start of the regular season in May
Other activities include a pool party in August, a league dance in September, Halloween party in October, Christmas party in December and bowling gathering in February.
Contact person for the organization is Bill Nye
Information on the Organization
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BACKGROUND ON THE KYLE REID MEMORIAL CHALLENGER LEAGUE
Although I have never been able to participate in being a helper for the league because of my work schedule and being away at college, my mother devotes many nights a year to this organization. She constantly comes home and says how thankful she is that my brother and myself are the way we are. Someday in the near future I hope to be able to attend one of their events. I am good friends with one of the founders of the organization and his wife. Over the years they have told me what this organization means to them and how it has changed their lives. The organization is based out of the town right next to mine where I spend most of my time and where I attended middle school and high school. Many of the children and families involved in the organization live either in my town or the next town over; I also went to high school with some of the participants.
Affiliation with the Organization
Background Needed on the Organization
The problem with this organization is it doesn’t get the amount of attention that it deserves and does not get publicized like it should be. Many people in the surround areas have never heard of the organization, and these may be people who would be willing to donate their time or money to the organization. Should you choose to implement my plan you will be able to help this organization be able to increase the number or members that are involved and it will also help to make the organization more well known in the immediate and surrounding community, therefore getting more money donated and more volunteers coming to help.
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SITUATIONAL ANALYSIS
Brings in members based on interest and gardening skills
Publicity is showcased through their work done in the community
Donations come in from those who like the work that they do and former members
Their skill is what speaks to people and makes them remember the organization
Publicized through the entire school district
Benefits all of the students in the Hamburg School district
Well known fundraisers held each year
Offers babysitting for members who have children too young to stay home alone during meetings
Established organization
Main Competition There is no exact main competition for the organization, the Kyle Reid Memorial Challenge League is the only baseball league for the mentally and physically challenged to be found in the Southtowns of Buffalo, N.Y.
The main difference about the Kyle Reid Memorial League that they can use as a strength is the type of organization it is. They have the potential to capture the emotional side of volunteers and donors who by getting involved can help to better these children’s and their own lives.
Well known
Every town has one
Large fundraisers
Events have become somewhat of a town function
Need and demand for people in this organization, community not complete without a fire company
Parents who are involved pass down tradition to children
Loyalty – because you never know when you are going to need them
Volunteer Fire Co.
Hamburg Garden Club
Hamburg PTA
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SITUATIONAL ANALYSIS
Examine if local businesses are giving more or less money to an organization like the Kyle Reid Memorial Challenger League at this time in the economy
Social Media
Traditional Media
Media Usage
If this is not implemented then they may risk losing potential people interested in the organization
Might become behind the curve in the future
Economy
Many small businesses in the surrounding area are doing well but some are not. This may hurt the number of them that are willing to donate and the amount of money they are willing to donate
Trends in the Market place
Outside Factors
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SITUATIONAL ANALYSIS
Organization formed in 2000 Financially solvent at this point and time, however if
planning to expand more funds will be necessary. Also, the funds that they are receiving from the Kyle Reid Foundation will soon run out.
Income comes from: Members pay $20 per family to get a shirt with their name on
the back, a bat, team and individual candid photos, metal after the season, and pizza and pop after each game
Former founder Tim Hoelscher gives money from his tax work
Donor Jason Polisoto
Has a brother playing in the league Has raised over 14,000 over the past six years through the
Tour de Burg, a local pub crawl
Grant from the Kyle Reid Foundation Soon this fund is going to run out. August 2010 was the last year that the family decided to
have the memorial 5K run after 12 years, this was Kyle’s number on his basketball jersey
The run, a local golf tournament and post-race activities raised money for the Kyle Reid Memorial Challenger League as well as the Hamburg Junior Baseball League, Camp Good Days and Special Times and several other charities
Status of the Organization at this Time
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SITUATIONAL ANALYSIS
Staffing/Volunteers Roughly 30 adults and 12 students with 20 of them attending
each event, in addition to this parents
Composed of parents, word of mouth volunteers, and members of the YES foundation
Organization Needs More publicizing throughout the community and surrounding
areas
Keep their members informed with what is happening in the organization and what they can do to help better the organization
Keep families involved in organizing events
To get feedback on events and games from parents or guardians who have children participating and volunteers
This will help to make sure they feel involved in the organization and are satisfied with it, therefore passing on good information on about it to their family and friends who could be potential members.
Status of the Organization at this Time
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PRIMARY RESEARCH
Mary Beth Schumer – kindergarten teacher at Hamburg Central Schools
She has volunteered in the organization for the past three years and was questioned as to the problems with getting out information and what she thought would benefit the organization as far as traditional media and social media. Schumer expressed that it was difficult to get new volunteers because of lack of knowledge of the organization throughout the community. When questioned as to the impact of her decision to start volunteering she had nothing but wonderful things to say, and recommended that everyone spent some time with these children
Chi Chi Hoelscher – former elementary school aid in the Hamburg School district, has been involved from the start of the organization in 2000 and is the wife of the co-founder of the organization
Mrs. Hoelscher was questioned as to what types of donations that the organization currently obtains from the community. Also she gave some insight on the volunteers of the organization and how they go about recruiting new ones and maintaining the current ones. She is an avid user of Facebook and when questioned about creating one for the organization she thought it was a great idea and that the organization would benefit greatly.
Retired from leading the organization after the summer of 2010, but says that the impact has changed her life forever
When asked about recruitment she stressed that they do not publicize much past word of mouth and that they are always looking for new volunteers, more is always better
Personal Interviews
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PRIMARY RESEARCH
Owners of Ron’s Garage
One owner, Mark said that although he is already very informed about the organization because of his participation in softball in the town for many years, what they like to see when approached to give money or sponsor an organization are things such as…
When the organization was founded Why the organization was founded Who founded the organization What types of events that the organization sponsors Who is eligible to participate in the organization Cost of participating in the organization Contact information of those in charge of the organization Donation options within the organization Website for the organization What their donation money would be going towards Person presenting the information knows a lot about the
organization and is friendly
All of these questions are answered in the Situational Analysis and Background on the Organization
Personal Interviews
Generally they look for causes that are close to their heart
Both of the owners live in either Hamburg, N.Y. or North Boston, N.Y., which is the town right next to Hamburg
Their business is an auto-mechanic shop located in the Village of Hamburg, N.Y.
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PRIMARY RESEARCH
Magpie Cards & Gifts
Small card and gift shop located in the Village of Hamburg, N.Y.
Owners live in the town of Hamburg, N.Y.
Had similar thoughts about what they wanted when they considering donating some of their store money to an organization however the two owners differed from the owners of Ron’s Garage in saying that…
Wanted something that they could look at that was well organized and appealing to the eye in order for them to take home and discuss at a later time when they are not trying to run the store, the owners are husband and wife
Such as a brochure containing the information with pictures of participants
Like to keep their donations in the immediate community of Hamburg, N.Y. because that is where their business is located
Wanted to be informed about events so that they could come and see what their donation money was really doing
Their daughter is a teacher in the Hamburg School district and they both said that anything for a good cause and dealing with children they would be willing to donate at least a small amount towards
Personal Interviews
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PRIMARY RESEARCH
Bill Nye – Recreation Supervisor Village of Hamburg
Has been fully in charge of the organization, without the help of the founders for the past 2011 season
Gave more information about the specific number of volunteers and expressed a concern if expansion is to happen that they will need more
Currently reaching out to members already involved and new people to take more leadership roles in the organization
Concerned with maintaining the number of volunteers that the organization currently has
Interviews through E-mail
“While we want to continue to advance, promote, and attract special needs individuals to the League – realistically, we have sustained the League pretty well with simple advertising and/or word of mouth techniques.” – Bill Nye
Mr. Nye was questioned about:
How he was adapting to running the organization
How many volunteers the organization actually has for events, and how many come to each of the events
What he wants to do with the program as far as expanding it
How many more volunteers he is looking for
If he could give any marketing problems that the organization currently has
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PRIMARY RESEARCH
Christopher Reger – senior math education major at Edinboro University
He had to do community service throughout high school and even though he lived in the Hamburg area he never knew this organization was an option
Liked the idea for a separate Facebook page and stressed how many of his sports teams in high school used Facebook to contact students and were starting to use it for parents and thought that it would be very beneficial to the organization
Remembers soliciting many organizations for donations when he was younger for sporting teams and said that it was absolutely doable for this organization
Interviews through E-mail
Diane Alford – the Executive Director of the Miracle League, her family founded the Miracle League
Due to the similarity of the Miracle League with the Kyle Reid Memorial Challenger League, her insight was solicited on questions such as…
Marketing tactics of the organization
How they cater to children with special needs when doing the marketing for the organization
Why she is involved in the organization
How they publicize the organization
If part of the revenue from their online store goes towards the organization
If they reach out to the media or if they let the media come to them
Expressed that they try and bring as much normalcy to the organization and it’s members as possible but help them as much as they can
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PRIMARY RESEARCH
Sarah Skelton – senior nursing major at SUNY Brockport, does local volunteering and has cousin with special needs
Thought that marketing for the organization was very important and needs to be done more
Her aunt never even knew that there was a challenger league in the area for her cousin to participate in
Said that by telling local high schools, especially the private ones who generally require service hours, and the churches in the immediate area that the organization would be able to get many more young helpers, this would be a great option for student athletes especially
Karissa Richert – senior education major at Canisius College, has worked with children with special needs through her schooling
She has lived in the village of Hamburg her entire life and never knew that the Kyle Reid Memorial Challenger league was ever an option for her to do community service with
Was only aware of the organization because she was a part of the Hamburg Softball League, never saw anything advertising it like the way that her league was advertized
Thought that by putting it more prevalently on Facebook that it would help the organization, “My parents use Facebook and love it, I’m sure other parents do too,” said Richert.
Phone Interviews
Skelton, Richert and Reger were interviewed in order to give insight to the baseline of the target market of volunteers.
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SECONDARY RESEARCH
Gained information such as…
The organization was formed in memorial of Kyle Reid
In addition to the donations from Tim Hoelscher, they also receive donations from the Kyle Reid Foundation and Jason Polisoto, totaling to over 14,000 over the past six years
Recruit new members through word of mouth
they do not do any real marketing for the organization other than word of mouth, the few news articles that have been written in local newspapers and their tab on the Hamburg Junior Baseball/Softball League’s website
Found another challenger league in Grand Island, N.Y.
About 35 minutes away from Hamburg, N.Y. where the Kyle Reid Memorial Challenger League is
Examined their website and found that they do a much better job of marketing themselves, this could be a model organization for the Kyle Reid Memorial Challenger League
They are utilizing Facebook, e-mail, the press and other forms of media to get information about their organization out to new members and donors
Sponsored through the Miracle League and utilizing their resources
Internet
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SECONDARY RESEARCH
Found that there are many other challenger leagues similar to the Kyle Reid Memorial Challenger League
There are also many that are not similar to the Kyle Reid Memorial Challenger League that could be used as models for the league to better themselves
Most of the bigger and better publicized and marketed ones are affiliated with the Miracle League and this seems to helping these particular leagues
Observed that more attention seems to be needed for all challenger leagues by the organizations and the general American public
Read many stories and articles written about the organization and its efforts
Found out that because of the fact that the family of Kyle Reid decided to end the annual 5k run, fundraiser and golf tournament the funds that partially fuel the Kyle Reid Memorial Challenger League and other organizations for children with special needs will soon run out and at this time there is nothing else in place to make up for the loss of these funds.
In reading the articles found that the story of Kyle Reid was a very touching one and this could be a big help with the marketing aspect of the organization when they are trying to market themselves to potential donors, play with the emotional side of donors
Internet
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SECONDARY RESEARCH
Examined many different brochures from various organizations and saw how they placed emphasis on their strength’s
Indicated what people are looking for in an organization’s brochure
Evaluated what the Kyle Reid Memorial Challenger League needed to include in it’s brochure in order to attract future donors to the organization
Putting select emphasis on the emotional factor of pulling the donors into the hearts of the members
Playing with the fact that the organization has done so much already over the past 12 years with very little marketing other then word of mouth and a small tab on the Hamburg Junior Baseball and Softball League’s website
Received a “starter kit” from Diane Alford, the Executive Director of the Miracle League Saw that this was a
potential option for the Kyle Reid Memorial Challenger League, to get affiliated with the Miracle League
In looking at the starter kit, it helped to explain further how the organization uses specific marketing techniques to market the different challenger leagues that it helps to start up Key to remember that
the Miracle League does not do the fundraising but rather facilitates it and gets the organization to stand on its own
Brochures Starter Kits
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PROBLEMS AND OPPORTUNITIES
Need for more publicizing and use of marketing tools to build a better knowledge of the organization throughout the community and surrounding areas
Need for better communication between the organization and it’s current participants, their families and the volunteers coming from the YES organization and independent volunteers
Can be fixed by using more e-mailing, Facebook, and the organizations website
Need more volunteers to help with the current participants and families involved
Need for additional volunteers in order to expand the organization and its’ member base
Necessary for donors to be sought out for the organization in order for them to sustain themselves and especially if they plan to expand
Widened knowledge of the Kyle Reid Memorial Challenge League in the town of Hamburg, N.Y. and in surrounding areas of Western N.Y.
More satisfied current members and participants who are more informed about events happening within the organization and the ways in which they can help to better the organization
Gaining more volunteers who are willing to help the organization grow and work with the current and future participants and family members
Obtaining money and sponsorship for the organization to keep it going and help with the expansion of it
Expansion of the overall organization
Problems Opportunities
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PLAN GOALS Increase volunteers by 20 people in the first year Increase donations by at least $1,000 in the first year Increase the number of participants by 20 in the first
year Increase immediate and surrounding community
awareness by 35% in the first year Partnership with other organizations like the Kyle Reid
Memorial Challenger League The challenger league located in Grand Island, N.Y. Tonawanda Challenger League Advertise these events as well as a strengthen the
organization
Implement the use of: Facebook More e-mails Flyers distributed throughout the Hamburg, N.Y. area and
surrounding Western New York area Brochures to distribute to potential donors Press releases about the organization in local newspapers
such as the Buffalo News, the Hamburg Sun, the Orchard Park Bee, and the West Seneca Bee
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MARKETING TACTICS Facebook
Intended for all target audiences Volunteer's New Families and Participants Potential Donors
Flyer Intended mainly for the Volunteer’s and the New Families and
Participants Could also reach the potential donors because many or all of them
who will be sought out will be in the Hamburg, N.Y. area
Brochure Intended for the potential donor target audience and will only be
distributed to this group New volunteer’s could also come from this group as well
Press Release Intended to reach all of the target audiences
Volunteer's New Families and Participants Potential Donors
Also will reach out to current volunteer’s and families and participants
Survey Intended for current participants family members to gauge if
they are satisfied with the way that the organization is being run and how they are enjoying or not enjoying the changes in the organization
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MARKETING TACTICS
Currently the organization does not have their own personal Facebook group, they are just part of the Hamburg Junior Baseball and Softball League
It is imperative to the survival of the organization and for communication purposes with current and potential members, volunteers and donors that they make themselves prevalent in the social media community
A wall on the main page for posts (Appendix A) Include information about the organization (Appendix A)
Where they can sign up Who they can contact and their contact information The cost of participating in the organization Who is eligible to participate in the organization Volunteer opportunities within the organization and what the
organization can do for them Current donors of the organization, their information and
how to become one Quotes from the donors about why they chose to support
the organization or what it has done for their business Background information about why and how the organization
was founded Information about the current and upcoming events within
the organization and how the members and volunteers can become involved in them: location, extra cost (if any), time of event, attire for the occasion
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MARKETING TACTICS
Pictures (Appendix B) Important that all aspects of the organization are verbal as
well as visual because visual images are the things that really stick in your mind
Include pictures of various participants playing baseball and doing the other activities that the organization sponsors
Important to make sure that there are pictures taken from the home field of the organization in Hamburg, N.Y. and of participants playing baseball with other organizations similar to them like the Tonawanda Challenger League
Also make sure you can see the t-shirts of participants with the various sponsors/ donors on them
Include pictures of the various volunteers helping the participants and leading the activities
Make sure to get the YES volunteers and regular volunteers
Links (Appendix C) To the new Kyle Reid Memorial Challenger League on the
Facebook page Easy access for current and potential members of the
organization Make everyone more apt to visit the website
To other challenger leagues in the surrounding areas Places that members can get challenger apparel Stories about the organization and what it has done since its
creation
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MARKETING TACTICS
Past Events Section
(Appendix B) Make new members,
volunteers and donors see what the organization has done
Notes Section (Appendix C) About the organization Comments and letters from
those involved in the organization who have given positive feedback
Ways that other organizations work together
Rules of the game of baseball and how it is adapted for the members of the Kyle Reid Memorial Challenger League
Tips for running a successful challenger league
Tips for parents to give their children who are going to participate in the organization
Questions Section (Appendix D)
Place for current and potential participants and their family members, volunteers and donors to pose questions to those already in the organization and those in charge of the organization that they may have pertaining anything to do with the Kyle Reid Memorial Challenger League or the events that it sponsors
Forum Section (Appendix D) Place where current and
potential participants and their family members, volunteers and donors have the opportunity to discuss anything pertaining to the organization
Current or upcoming events
Thoughts about past events
How the organization can improve itself
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MARKETING TACTICS
Mission state of the organization
When the organization was founded
Why the organization was founded
Who founded the organization
Where the organization is based out of, what town or city
What types of events the the organization sponsors
Where the organization holds its baseball games and other events
Who is eligible to participate in the organization
Facebook page of the organization
Website for the organization
Contact information of those in charge of the organization
Cost of the organization for participants and their families
Donation options within the organization
What their donation money will go towards
Low cost for participants and families
Materials for the different events
Time on the baseball fields and renting other locations where the organization holds their events
Opportunity to travel to meet other organizations similar to the Kyle Reid Memorial Challenger League
(Appendix E and F)
Brochure
o Possible information to include…
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MARKETING TACTICS
Pictures Participants doing the
different activities that the Kyle Reid Memorial Challenger League offers
Volunteers helping the participants and helping out with various events and activities
The location of the baseball games, the Hamburg High School Girls Softball field located at Hamburg High School, Hamburg, N.Y.
If any, other sponsors at the time of the Kyle Reid Memorial Challenger League
Important to make sure that you choose pictures that showcase the organization and have participants and volunteers enjoying themselves
Quotes Current family members
and participants explaining what the organization does for them
Current volunteers saying why this league is important to them and why they enjoy it so much
Leader of the organization saying how necessary current participation and volunteers are necessary and donations as well
Former leaders of the organization saying what the Kyle Reid Memorial Challenger League has left in their hearts and lives
(Appendix E and F)
Brochure
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MARKETING TACTICS
Use a format laid out for you in a program such as Microsoft Publisher
This will ensure that the brochure looks organized and is easy to understand by virtually anyone that is looking to donate to your organization
Remember that less is more, you don’t want to clog their brain with facts that they are not going to remember
However, make sure that you are giving them enough information to convince them that the Kyle Reid Memorial Challenger League is a worthwhile organization to be giving their donation or sponsorship money to
Make sure that the brochure is aesthetically pleasing to the eye
Use eye catching graphics and phrases
Specific placement of quotes and information pertaining to the organization
Fonts, layout and color scheme that is appropriate to the organization
For example using a pink font would not be fitting to the Kyle Reid Memorial Challenger League
Stick to the three colors that the team jersey’s are in
Green Blue Red
(Appendix E and F)
Brochure
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MARKETING TACTICS
Possible information to include…
Where new participants can sign up for the organization
Contact information of those in charge of the organization
Volunteer opportunities within the organization
Leadership opportunities within the organization
Donation options within the organization
Current donors of the organization
Cost of participating in the organization
What comes with the cost
Facebook page of the organization
Website for the organization
(Appendix G)
Press Release
When the organization was founded
Why the organization was founded
Who founded the organization
It is mainly a baseball organization that plays games on Wednesday nights during the months of May through August
They use tennis balls to avoid injury
They also hold other events and clinics over the entire year
They hold their baseball games at the Hamburg High School in Hamburg, N.Y. on the girls varsity softball field
Who is eligible to participate in the organization
Mission state of the organization
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MARKETING TACTICS
How the organization has changed since it’s formation
What the organization plans to do in the future as far as…
Increasing participants and family members
Increasing volunteers
Gaining more donations due to the fact that the Kyle Reid Memorial Fund is going to run out soon
Leadership opportunities within the organization other than the current leader, Bill Nye who runs the entire Hamburg Village Recreation Department
Expanding in general
Have quotes from current members, especially the current volunteers
Also include quotes from the former and current leaders of the organization
Include a picture of one of the participants playing baseball
Make sure that the content is enough to ensure that the reader understands what the Kyle Reid Memorial Challenger League is however do not make it so long that the reader does not continue to read
Starting off with the fact that the organization was founded because of Kyle Reid’s death and his love for sports will catch them from the beginning and keep them reading till the end
(Appendix G)
Press Release
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MARKETING TACTICS
Ask current members questions about… Background information about themselves Background information about their children or family member
who participates in the organization The years they have been involved in the organization Opinion on traveling to other locations to play with other
leagues Their satisfaction or dissatisfaction with the organization Opinion on the past and current leadership of the league Opinion on the current volunteers of the league If they would be willing to donate money to the organization If they would be willing to donate more of their time to the
organization Opinion on the changes and expansion on the league If they have any suggestions for volunteers If they have any suggestions to improve the organization Any further comments that they would like to provide you with
Word questions in a way that they know you have their child’s best interest in mind and that this survey is worth their time
The shorter the better You want to get the information but you don’t want it to be a
hassle for them to give it to you
Survey for Current Members
(Appendix H)
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MARKETING TACTICS
Facebook page This will distribute itself by
being found on the internet and being featured in the other marketing tactics such as the flyer and brochure
Brochure Will be distributed by
current participants with their families, volunteers and Bill Nye in person to local business in the Western New York area
Press Release To be featured in the local
newspapers and on the websites of The Buffalo News, The Hamburg Sun, The Orchard Park Bee, and The West Seneca Bee
You will be able to get the newspaper editors to run the story because it is a non for profit organization
Will be sent to the newspapers by the Recreation Supervisor for the Village of Hamburg, Bill Nye
Survey for Current Members
Will be distributed to the current participants family members and collected by Bill Nye, the Recreation Supervisor for the Village of Hamburg, at the last game of the season in August
Flyer To be distributed
throughout the Village and Town of Hamburg, the Village and Town of Orchard Park, Town of North Boston and Town of West Seneca, N.Y.
It will be distributed by current members and volunteers depending on their home residence and their willingness to help the organization
It is intended that it will be placed in grocery stores, town halls, libraries and schools in the area
Distribution
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BUDGET AND EXPENSES
Evenhouse Printing, LLC 4783 Southwestern Blvd.
Hamburg N.Y. 14075 Offers 25 cent color
copies on Friday’s and 5 cent black and white copies
Printing of… Brochures (color copies)
100 = $25.00 Flyers (color copies)
200 = $50.00 Survey to current
members (black and white copies)
100 = $5.00
Currently charging members $20 per family
Donations for the organization will come from businesses, Tim Hoelscher, Jason Polisoto and the Kyle Reid Memorial Foundation
Renting the softball fields at Hamburg High School
Renting the facilities to hold other events throughout the year
Hats, shirts, bats, team and individual pictures, tennis balls, and pop and pizza for every participant at each game
Other expenses for various events
Decorations for the Halloween Dance etc.
Donations from the local newspapers will be needed, that they will print the press release for free
Expenses Donations
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BUDGET AND EXPENSES
Manpower and time will be needed in order to…
The distribution of flyers to the various locations across the Western New York area
The distribution of brochures to different business throughout the Western New York area
To e-mail current family members of participants and volunteers about upcoming events and activities
Maintaining the organizations Facebook page so that members stay informed
Recruitment of new participants and volunteers
Organizing for baseball games and other events that the organization sponsors
Spreading the word about the Kyle Reid Memorial Challenger League
Manpower and Time
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EVALUATION
Evaluate the Plan Goals Did you...
Increase volunteers by 20 people in the first year
Increase donations by at least $1,000 in the first year
Increase the number of participants by 20 in the first year
Partner with other organizations like the Kyle Reid Memorial Challenger League such as…
The challenger league located in Grand Island, N.Y.
Tonawanda Challenger League
Advertise these events as well as a strength of the organization
o Facebooko How many people like
the pageo How many people have
posted comments and questions and started forums
o More e-mails o Have more members
been showing up to all of the events
o Flyers o How many tabs of
contact information were taken
o How many people joined the organization saying that they found out by a flyer
o Brochureso How many businesses
did you get to donate to the organization
o What did they think of your brochure
Plan Goals Marketing Tactics
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EVALUATION
What was the effect of: Implementing a
Facebook page
Flyers distributed throughout the Hamburg, N.Y. area and surrounding Western New York area
Brochures distributed to local businesses
News articles about the organization in the local newspapers
Did more people attend events or join the organization because of this increase of brand awareness
Did you increase the awareness of the Kyle Reid Memorial Challenger League in the immediate and surrounding community by 35% in the first year
Are current family members of participants satisfied with the organization at this time
Are they spreading good things about the organization
Did you find anyone interested in taking a more leadership role in the organization
Are people staying in the organization
Do they like the changes happening in the organization
How did they respond to traveling to other league’s fields
Did they have any suggestions for the volunteers or ways to better the organizations
Consider any further comments they provided you with
Brand Awareness Survey
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WORKS CITED Brien, By Barbara. "Last Finish Line for Kyle Reid’s Run - City & Region -
The Buffalo News." The Buffalo News - Breaking Local News, Sports, Business, Entertainment, Weather and Multimedia. The Buffalo News, 21 Aug. 2010. Web. 4 Oct. 2011. <http://www.buffalonews.com/city/article52968.ece>.
"Endless Possibilities." Evenhouse Printing. Digital and Conventional Printing. Evenhouse Printing, 2011. Web. 14 Nov. 2011. <http://www.evenhouseprinting.net/evenew/specials.html>.
HJBSL. "Kyle Reid Memorial Challenger League." HJBSL Newsletter (2010). Hjbsl.com. 2010. Web. 24 Sept. 2011. <http://villagehamburg.com/vertical/Sites/%7B2EFBC174-DCFC-435F-8DF3-DF9386B1FE7B%7D/uploads/%7B915236F5-1D66-4492-9BEE-01296E859AC5%7D.PDF>.
HJBSL. "Kyle Reid Memorial Challenger League." Home - Hamburg Junior Baseball & Softball League. HJBSL, 2011. Web. 24 Sept. 2011. <http://hjbsl.com/>.
Little League Challenger Division. "Little League Challenger Division - Non-Profit Organization - Williamsport, PA - Wall | Facebook." Welcome to Facebook - Log In, Sign Up or Learn More. Facebook. Web. 11 Nov. 2011. <http://www.facebook.com/LittleLeagueChallenger?sk=wall>.
Miracle League of Western New York - Everyone Can Play Baseball! The Miracle League of Grand Island NY, 2011. Web. 4 Oct. 2011. <http://miracleleaguewny.org/>.
The Miracle League. The Miracle League, 2008. Web. 4 Oct. 2011. <http://www.miracleleague.com/findaleaguestartone.html>.
Petro, Michael J. "Challenger League: Baseball League Continues Providing Opportunities, Joy | Sports | Metrowny.com." Buffalo News, WNY News, WNY High School Sports, WNY Classifieds, Metro Group | | Metrowny.com. The Buffalo News, 31 Aug. 2011. Web. 4 Oct. 2011. <http://www.metrowny.com/news/529-Challenger_League_Baseball_league_continues_providing_opportunities,_joy.html>.
All photos for flyer and brochure taken with permission from Chi Chi Hoelscher
All interview content belongs to whom it is cited towards
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APPENDIX H
1. What is your age?2. What is your child’s age?3. How many years have you been involved in the organization? 4. Would they recommend it to other families who have children
with special needs?5. Where do you live?6. How far do you travel to attend events? 7. Do you enjoy the events that the organization puts on? 8. Does you child enjoy themselves while at the events?9. Do you think that charging $20 for each family to participate in
the organization is adequate?10. Should the organization charge more per family? 11. Would you be willing to donate money to the organization? 12. Do you like the current volunteers that help with events?13. Do you think that there should be more volunteers available to
help?14. Would you be willing to take a bigger role in the organization?15. Do you think that traveling to play baseball or holding events
with other organizations like the Kyle Reid Memorial Challenger League would be beneficial to the children currently involved?
16. Do you have any advice for recruiting new participants?17. Do you have any ideas on how to get more people to come and
volunteer for the organization? 18. How do you feel that the leadership is within the organization?19. Any further comments on the organization or that you would
like to make leaders aware of?
Survey Questions for Current Members
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