jwt inside webinar: recruitment and retention trends for 2015

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Kai Yen Chief Technology Officer

Stephen Nemeth Experience Planner

PRESENTING TODAY !!!

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Authenticity Becomes Authentic

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Social platforms will keep employer brands honest as companies begin to use their culture as a differentiator and their employees as brand advocates. !

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Capture The Trend !

Understand what makes your culture story unique and how it aligns with your employer brand—internally and externally.

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Quick Win Fix Your Culture Page !

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• Talk about style of communication and personalities in the office!

• Show how you interact with each other!

• Show what people do after work ends

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A Culture of Personalization !

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Big data lets us know more about people than ever before. It’s time candidate experiences reflect this. !!

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Capture The Trend !

• Gather data and research to develop employee and candidate personas

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• Map aspects of your candidate and employee experience against personas

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Quick Win Bespoke Benefits !

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• Call out specific benefits that may be of interest to the candidate in an offer package

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• During performance management discussions, talk about life situation and how benefits and perks support that

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The Rise of Experience Ecosystems !!

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Complementary experiences and platforms that drive awareness or tell a different side of your brand story become more prevalent. "!!

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Capture The Trend !

• Go all-in for (good) brand journalism !

• Identify secondary channels and platforms that could help tell your brand story

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Quick Win Talk About What’s Interesting !

• Highlight articles or websites people have been talking about around the office.

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• Make a list of places people from the office frequent !

• It doesn’t have to be related to your industry. !!!!

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Consumer Brand Consciousness !!!

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Recognize that your consumer brand shapes candidate perceptions and reflects on employee engagement. And vice versa. ! "!!

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Capture The Trend !

• Start talking to marketing and begin to form an integrated strategy

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• Talk about your products in your recruitment and internal channels

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Quick Win Audit Your Consumer Brand !

• Looking only at your consumer-facing site and channels, what you a candidate learn about your employer brand?

"• What consumer brand attributes might work against your

employer brand? !

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One to Watch !!! Tech Gets Personal !!!!

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New technologies are focusing on augmenting our daily lives and providing more intimate connections that bring back movement, touch, and personal interaction. ! "!!

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THANK YOU !!!

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For questions contact: Kai YenChief Technology Officerkai.yen@jwt.com !

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