juxt india consumer landscape 2011 mds brochure
Post on 06-Apr-2018
216 Views
Preview:
TRANSCRIPT
-
8/3/2019 Juxt India Consumer Landscape 2011 MDS Brochure
1/14
India Consumer Landscape 2011
Offline Syndicated study Master Datasets on Indian Consumers by Juxt
-
8/3/2019 Juxt India Consumer Landscape 2011 MDS Brochure
2/14
Most recent and representative survey-based estimates of Indian
consumers, both at household and individual levels
Based on a very large sample land survey of over 225,000 individuals spread across all mainland states & union territoriesacross all the 4 regions of the country. Survey conducted in MarMay 2011 among 33,000 households in 104 cities and 17,000
households in 800+ villages a total of over 50,000 households
Highly comprehensive profiling of Indian consumers in their
demographics, psychographics and consumption lifestyleA deeper profiling of how Indian consumers live in their regular lifestyle, including details about their location, economic
status, current priorities, day-to-day lifestyle habits and their consumption preferences
Key demographic profiling is based on 225,000+ individuals sample (accounting for all individuals living in the surveyed
households). Psychographic and personal consumption lifestyle profiling is based on 50,000 individuals sample (the
individual respondent who answered the survey questions on behalf of their households)
Study Overview
-
8/3/2019 Juxt India Consumer Landscape 2011 MDS Brochure
3/14
Study Methodology
A large sacle land survey was conducted to profile and estimate the Indian consumers, both at the level of
household and individuals as consumption entities. The survey covers towns and villages of all
population strata in all the mainland states and union territoriesin India (covering all the key, and 80 of the total 88
regions in India as classified by NSSO)
Though the selection of towns and villages was purposive, the sampling within the towns was done on 2-
stage random basis(firstly a random selection of polling booths, and then a random selection of households from the electoral list
within each of these randomly selected polling booths); within villages sampling was done on systematic random
basis(selection of every nth house in the village)
To make the survey findings representative of the entire Indian population (and not just of the surveyed
households and individuals) appropriate state-wise, urban district/village class and SEC combination level
household representation weights, as derived from the authentic Govt. of India base-level population
statistics (NSSO/Census), were applied to the survey data
-
8/3/2019 Juxt India Consumer Landscape 2011 MDS Brochure
4/14
Like in 2010, the India Consumer Landscape study findings are available as query-
based online datasets with data exhibited as tables/graphs/charts
The study offers two overall level datasets, one profiling Households as a
consumption entity (Household Dataset) and the other profiling Individuals in the
household as a consumption entity (Individuals Dataset)
In addition, there are a series of supplementary datasets, with each datasetpresenting findings at a specific consumer segment level or product category
level (here the sample base is a subset of consumers who belong to a specific demographic / consumer
segment, or are users of a specific product category, and the dataset outlines the profile and consumption
preferences of only these subsets of consumers)
Reports
Note: Reporting of any supplement dataset is subject to collection of sufficient sample responses in the survey
-
8/3/2019 Juxt India Consumer Landscape 2011 MDS Brochure
5/14
Juxt India Consumer Landscape Syndicated Study Datasets
Category
Reports/Datasets
India Bytes Personal Computers
India Drives Automobiles
India Banks Personal Banking
India Insured Life, Gen Insurance
India PluggedHome Durables
Master Datasets
All Household Level Data
Household Dataset
All Individual Level Data
Individuals Dataset
India Hooked
Indian Urbanites Urban SECs
Indian Ruralites Rural SECs
Indian Families Family composition & lifecycle stage
Indian Generations Age groups
Indian Affluents The Uppies & The Rich
Indian HOH Chief Wage Earners of the Households
Indian WomenWomen Consumers
Dominant & Integrated Media Usage(TV, Print, Radio, Internet)
Consumer Segment
Reports/Datasets
-
8/3/2019 Juxt India Consumer Landscape 2011 MDS Brochure
6/14
Pricing*
* 10.3% service tax extra
* Key Findings PowerPoint Report for any dataset (only on order) Rs. 50,000 per dataset
Universe Dataset(All India, Urban/Rural)
Master Dataset(All India, Urban, Rural, State-wise, Town class-wise,
Village class-wise, Top 20 urban districts individually)
Any Consumer Segment Data `150,000 `300,000
Any Category Segment Data `150,000 `300,000
All Household Level Data `150,000 `300,000
All Individual Level Data `150,000 `300,000
-
8/3/2019 Juxt India Consumer Landscape 2011 MDS Brochure
7/14
Payment Terms & Delivery
Payment Terms : 50% advance, 50% after delivery of all datasets/reports
Delivery Timeline : Overall Level Datasets (Household Master Dataset / Individual Master Dataset)
Week of 18th July 2011
: Supplementary Level Datasets (Consumer Segment/Category Level Datasets)
2 days from order thereafter from date of order
: PowerPoint Report
1 week per dataset report thereafter from date of order
Reporting Format : Query access based online dataset
-
8/3/2019 Juxt India Consumer Landscape 2011 MDS Brochure
8/14
Information Coverage
-
8/3/2019 Juxt India Consumer Landscape 2011 MDS Brochure
9/14
Size Estimates of Indian households
Total households, By urban/rural divide, By family size
Geographics Region, State, Urban/Rural area, City Type/Village Type
Socio-Economic Profile Family size, Family classification by lifecycle stage
Highest occupation and education level in the household, Neo-SEC Classification
CWE Occupation, CWE Education, CWE Medium of Education, Conventional SEC classification (CWE occupation-education)
Economic Status of the Household Monthly Household Income (MHI), No. of earning members in the family, Average per capita household income
Ownership status and size (carpet area) of house living in
Financial asset ownerships (Saving Bank Account, Fixed Deposit, RBI/Govt. Bonds, Demat Account, Medical Insurance, Accidental
Insurance, House Insurance, Mutual Funds, Company Shares/Stocks, Chit Fund Deposits, Crop Insurance)
Type of currently running loans, if any
Household Level DataInformation Coverage
-
8/3/2019 Juxt India Consumer Landscape 2011 MDS Brochure
10/14
Household Consumption & Lifestyle Profile
Household assets ownerships (House, Car, Motorcycle, Scooter, Bicycle, TV, TV Connection, Fridge, Washing Machine, Air Conditioner,
Microwave, Music system, Portable music player, VCD/DVD player, Regular Camera, Digital Camera, Video Camera, Computer, Video
Games, Food processor, Water purifier, Toaster/Sandwich maker, Power backup, Landline phone, Tractor, Tube well/Pump,
Transistor/Radio)
Type of asset owned in the household and brand owned for the following assets (Fridge, TV, TV Connection, Washing Machine, Car,
Motorcycle, Scooter, Computer)
Users per household computer users, internet users, mobile users, saving account holders, credit card holders, life insurance policy
holders, medical insurance policy holders, drive automobile
Household Level Penetrations Household Durables (House, Land, Car, Scooter, Motorcycle, Color TV, Fridge, Washing machine, Air Conditioner, Microwave, Computer,
Music system, Portable music player, VCD/DVD player, Regular Camera, Digital Camera, Video Camera, Video Games, Food processor,
Water purifier, Toaster/Sandwich maker, Power backup, Landline phone)
Financial Instruments (Saving Bank Account, Fixed Deposit, RBI/Govt. Bonds, Demat Account, Medical Insurance, Accidental Insurance,
House Insurance, Mutual Funds, Company Shares/Stocks, Chit Fund Deposits, Bank Loans)
Household Level DataInformation Coverage
-
8/3/2019 Juxt India Consumer Landscape 2011 MDS Brochure
11/14
Size Estimates of Indian Population
Total Individuals, By urban/rural divide
Geographics Region, State, Urban/Rural area, City Type/Village Type
Personal Demographics
Gender, Age, Marital Status, Generational classification by age, Status in the household (CWE, other earning or dependent member of the
HH, Occupation, Individual Income (if earning)
Education, Medium of Education, Mother Tongue, Preferred language of reading, Religion
Personal Psychographics
Most important priorities in life currently, Current hobbies and interests, Living celebrity currently identify with the most
Favorite indoor entertainment activities, Favorite outdoor entertainment activities
Attributes give weight-age to when buying products and services
Individuals Level DataInformation Coverage
-
8/3/2019 Juxt India Consumer Landscape 2011 MDS Brochure
12/14
Personal Consumption Habits & Lifestyle
Vehicle: type of vehicle driven individually (car, scooter, motorcycle)
Mobile Phone: whether a mobile user, no. of connections, no. of handsets used, whether uses internet on mobile, Type of mobile
applications used on most used connection, whether listens to music on mobile phone or a mobile device
Computer: whether a computer user, place from where accessing computer, type of computer used at home
Internet: whether an internet user, place from where accessing internet, frequency of accessing internet, whether uses internet on
mobile phone, whether uses internet using laptop while traveling
Banking: whether has a saving account and a demat account, whether owns a credit card and no. of credit cards owned
Insurance: whether has a life insurance policy , whether has a medical insurance
Personal Media Usage Whether use TV, Radio, Newspaper and Magazines, with duration of usage on weekdays and weekends
Type of TV content watched and the most watched channels for each type (Entertainment/Serials/Reality Shows, News, Movies, Music,
Business News & Info, Spiritual/Devotional, Sports, Cartoon)
Type of newspaper/magazine read and the most read brands for each type (Regular Newspaper, Business Newspaper, Regular Magazine,
Business Magazine)
Most listened to radio channels
Individuals Level DataInformation Coverage
-
8/3/2019 Juxt India Consumer Landscape 2011 MDS Brochure
13/14
Contact Details
Address : 7, Kehar Singh Estate, Westend Marg
Lane 2, Said-ul-Ajaib, New Delhi 110030
Telephone : +91-11-29535098, +91-9811256502
Contact Person : Sanjay Tiwari
Email : sanjay@juxtconsult.com
Website : www.juxtconsult.com
mailto:sanjay@juxtconsult.comhttp://www.juxtconsult.com/http://www.juxtconsult.com/mailto:sanjay@juxtconsult.com -
8/3/2019 Juxt India Consumer Landscape 2011 MDS Brochure
14/14
Thank You!
top related