june 2012 webinar on certification v5

Joe DiDonato, Editor-at-Large, Elearning! Media GroupDavid Grebow, CEO, KnowledgeStar

Advancing Your Career WithProfessional Credentialing

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HousekeepingThis session is being recorded

www.2Elearning.com(In “Events” under "Web Seminar Series” in 24-

hours)

#ELWS – Join the conversation on Twitter

To contact either of the presenters:

•jdidonato@2Elearning.com•david@KnowledgeStar.com

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Joe DiDonato – Program Director

CEO/President/Board Roles:

• CEO for Interwise (now AT&T Connect)

• Chairman of KnowledgePlanet (now Mzinga)

• CEO of Productivity Point International

Chief Learning Officer/Senior Learning Executive Roles:

• EVP and CTLO for Countrywide Financial Corporation

• VP Worldwide Education for PeopleSoft (now Oracle)

• VP Americas Education for Oracle

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Editor-at-LargeELS/ELCE Conference Chair

LPC Program Chair

Dr. D. Grebow Ph.D, Ed.D

CEO/President/Roles•CEO at KnowledgeStar Director Roles•Director, AYP SchoolPass at McGraw Hill •Director, MindSpan at IBM•Director, Online Customer Education Services at PeopleSoft

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David Grebow

Company Leader– KnowledgeStar

Program Director– McGraw-Hill AYP

SchoolPass– IBM MindSpan

Services– PeopleSoft Online

Customer Education

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“What do your credentials tell me about what you know and know-how to

do?”

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This Webinar

• Part One: The Background• Part Two: A Closer Look• Part Three: Moving Forward

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Poll 1

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How much value would you attribute to an industry certification during the hiring process?

Part One

The Background or Who Has My Credentials?

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The Current Problem

• There was no way to– Track what you currently learn– Receive any credit for your ongoing

efforts– Let other people know you are staying

current– Assign credits for each event

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The Current Problem

– Track events from various providers– Record all events you attend– Provide for multiple levels of

achievement

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Where Are We Anyway?

The Old Formula

Course + Test + Passing Grade = Credential

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Perishable Credentials

• Credentials in industries that do not require Continuing Education need to have a date stamp or use by date

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Poll 2

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How important do you think a portable industry credential might be for the learning industry?

Part Two

A Closer Look or How Did We Get Into

This Mess?

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We Are Crazy About Tests …

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Schoolplace • 15th century - Printing press and

paper invented –Written exams in Europe

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Schoolplace • 20th century - Increasing pace of

Industrial Economy– Standardized tests

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"There is a growing technology of testing that permits us now to do in nanoseconds things that we shouldn't be doing at

all." Gerald W. Bracey

Educational Psychologist

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Workplace

• We copied what we learned from the schoolplace– Classroom, teacher, seats facing front,

classwork, homework, books, blackboard, flipchart and tests, tests, tests and more tests.

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Poll 3

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How useful do you think a cross-industry credential might be in the learning industry?

The Old Formula Again

• Entering Grade K, High School Diploma, SATs, ACT, PSAT, AP, Entrance Exams, Matriculation, Finals, Graduation, MCAT, LSAT, GMAT, GRE, Corporate Certifications, etc.

• Passing = CREDENTIALS

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Credentials

• Industry credentials are the still big differentiators

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Credentials

• Applying for Jobs– Nearly 85% of IT professionals applying

for a job have credentials

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Credentials

• Being Paid– Pay differentials ranging from 10% to

50% depending on the career field

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Credentials

• Keeping Your Job–maintenance of industry credentials

required to keep your job and/or license.

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The Conferred Credential

“Universitatus Committeatum E Pluribus Unum”

The Scarecrow, Oz Fellow27

The Very Recent Past

• We learned differently in the past• Credentials provided a snapshot

of– what we knew– knew-how to do

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The Shelf Life of Credentials

• Until the 21st century, the shelf life of knowledge and know-how was 3-5 years

• You had time to move from Novice to Expert

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Old Model Is Static

• Credentials are – locked into time and place– think B&W photography

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Poll 4

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If two candidates are equally educated, but one is certified, would you hire the one with certification?

Part Three

Moving Forward or Is This the Death of

Alphabet Soup?

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“Today knowledge is ubiquitous, constantly

changing, growing exponentially…

Today knowledge is free. It’s like air, it’s like water. It’s become a commodity...”

Harvard Innovation Education Fellow Tony Wagner

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Now

• We learn in new ways today• Credentials must provide a

moving picture of – what we know– what we know-how to do

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The Shelf Life of Credentials

• Since 2000, the shelf life of knowledge and know-how is 3-5 months

• We learn – forget – relearn so quickly no one can be “The Expert”

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“Technological-progress in the 21st century will be

equivalent to what would be required on the order of

two hundred centuries.” Inventor & Technology Historian

Ray Kurzweil

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New Model Is Dynamic

• Credentials are – constantly evolving– think Live TV “You’ve Got Credentials”

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New Credentials Trump Old

• New credentials are more important– Applying for a job– Being paid– Keeping your job– Advancing your career

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The Missing Link

• From Expertise to Expertize• The University of Us• Credentials as a Compass

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Takeaway

FUTURE PAST

Live TV B&W Photo

Online Classroom

Dynamic Static

Digital Analog

Independent Dependent

Expertize Expertise

Learn-as-you-Go Go-as-you-Learn

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“My interest is in the future, because I am going to spend the rest of my life

there.” Inventor & Engineer

Charles F. Kettering

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Poll 5

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Do you think someone with a certification will earn more money during their career?

The Learning Professional Credential

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Learning Professional Certificate Badges

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Learning Professional Certificate Credits

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The Learning Professional Credential

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Learning Professional Certificate Badges

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Learning Professional Certificate Credits

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Learning Professional CredentialBenefits

• Communicate and collaborate with the LPC Community

• Track your credits on your LPC Dashboard

• Send email notifications to employers and others

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Learning Professional CredentialBenefits

• Communicate and collaborate with the LPC Community

• Track your credits on your LPC Dashboard

• Send email notifications to employers and others

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Learning Professional CredentialBenefits

• Communicate and collaborate with the LPC Community

• Track your credits on your LPC Dashboard

• Send email notifications to employers and others

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Learning Professional CredentialBenefits

• Display the formal LPC credential you earned

• Maintain a record of new ongoing knowledge and know-how

• Gain a valuable resume credential

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Learning Professional CredentialBenefits

• Display the formal LPC credential you earned

• Maintain a record of new ongoing knowledge and know-how

• Gain a valuable resume credential

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Learning Professional CredentialBenefits

• Display the formal LPC credential you earned

• Maintain a record of new ongoing knowledge and know-how

• Gain a valuable resume credential

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Final Poll 6

If two candidates came to you with equivalent experience, but one is certified, would you hire the one with certification?

Questions?

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jdidonato@2Elearning.com david@KnowledgeStar.com

Thanks to our sponsors:

Enterprise Learning! Conference & Expo

Learn more at: www.ELCEShow.com

Between now and Friday, June 15th

Discounts: $500 off and $139 for LPC

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Elearning! Media Group

$50 Discount – June 30th

Plus Webinar = 5 Credits

Plus Past Credit

Use Code: WBR50

Learn more at:

www.lpc.2elearning.com

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